Every exhibit should tell a story that draws event-goers to a company and keeps them interested and wanting to learn more at the same time. We believe that trade show exhibit companies should create inviting designs that reflect the brands and goals of their clients. A major trend that took off at trade events this year was the ”un-booth” style, aiming to make attendees feel welcome to roam and interact with the entire scope of the exhibit. Here are 3 recent exhibits that truly stood out to us by creating unique, memorable and interactive experiences for attendees.
The United States Postal Service went in a different direction at CES than what we would normally expect. The well branded exhibit welcomed visitors with gigantic shipping boxes in signature patriotic red, white and blue colors, a white cash-wrap style information area and a giant “Priority: You” sign. The designers of this exhibit also used movement and interactive designs to attract and engage visitors. For example, they offered a shipping competition game on a large vertical LED screen that had elements similar to the popular game “Tetris.”
Zimmer Biomet’s focus on the previous year’s fusion of Zimmer and Biomet was the perfect choice for the 2016 American Academy for Orthopaedic Surgeons Annual Meeting as the exhibit greatly reflected a merger. The exhibit highlighted both companies as one through layered elements and points of conversation throughout the space. A large “Z” sign hung over a two-story area that featured product contributions by both companies displayed on futuristic, cutting-edge laboratory-style surfaces designed with clean modern lines and white and blue-green neon colors. Poster-style screens overhead also supplied information individually and linked together at times as one large curved screen.
What we absolutely love about the Klipsch Group’s 2016 Consumer Electronics Show exhibit is the creativity and care that went into every part of it. Instead of focusing only on Klipsch audio products, the exhibit offered up a non-traditional booth that used an entertainment room theme to celebrate Klipsch’s 70th anniversary of sharing music and sound. The artistic space featured lots of personality with humanized elements in a mixed retro and modern design that was comforting. Furniture and accessories in shades of brown and relaxing styles created a warm and welcoming home-like atmosphere.
These amazing designs prove that custom trade show displays that feature a wide range of engaging elements and a clear understanding of target markets are critical for success. To learn more, contact our design team at the The Exhibit Company, Inc. today.