What’s one of the best ways to connect consumers with a product? A marketing event. Trade shows connect businesses with other businesses as well as consumers giving them a firsthand experience of what a product can really do. Las Vegas, Chicago and Orlando are home to about 50% of the largest 200 trade shows in the United States. With the average trade show visitor spending 9.5 hours simply viewing the many exhibits, it is no wonder why events like trade shows are the second largest area of growth within a company’s marketing budget.
By now, most people have accepted the fact that technology makes life easier. New programs and technologies are produced each day in order to make our lives more efficient. From apps to remind you of an upcoming appointment or event, to programs that allow you to communicate and share information in real-time with people on the other side of the world, technology just keeps getting better.
For those who suffer from disabilities, innovative technology can be even more helpful. Many people with disabilities rely on technology to live independently. For this reason, many trade show exhibit companies participate in creating custom exhibit displays to show people how technology can really help them. For businesses that want to create the best platform for consumers to experience their product first hand and want to benefit from the proven success of trade shows, hiring an exhibit design company is how to do it.
These companies have the resources to design and produce exhibit graphics for custom exhibit booths and custom exhibit displays. They are already aware of the strict regulations placed on trade show display companies and can help make any business’ dream a reality.
In order to market to people with disabilities, businesses may participate in events like an independent living expo to show consumers their new products or to get feedback on a product once it has been tested. Expos like this are a great way for people to see and gain an understanding of both the technology and services that can help them live and work within their communities.
Technology is ever changing. Events like trade shows give both businesses and trade show display companies a chance to show what they are really made of.