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Sep 22, 2023

Turning Leads into Customers: Leveraging Booth Design for Sales Conversion

In the bustling world of business, trade shows and booth design stand as powerful platforms where companies showcase their products and services, striving to make lasting impressions on potential customers. In this competitive arena, every interaction counts, and the importance of turning leads into customers cannot be overstated. This edition will delve into the art and science of leveraging booth design to transform leads into loyal customers. 1. Crafting the […]

Category: Booth Design, Events, Trade Shows

Aug 15, 2023

From Booth to Brilliance: Elevate Your Trade Show Presence

In the bustling world of business, trade shows provide an invaluable platform for companies to showcase their products, build connections, and forge new opportunities. A carefully crafted trade show presence can spell the difference between being just another booth in the crowd and truly standing out as a brand of distinction. With the right strategies in place, your custom trade show exhibits can become a masterpiece, attracting visitors and leaving […]

Category: Booth Design, Events, Trade Shows

Jul 20, 2023

captivating tradeshow booth of the 14 millionth ford vehicle infront of the white house

The Power of a Captivating Trade Show Booth: How Design Can Make a Difference

The Power of a Captivating Trade Show Booth: How Design Can Make a Difference In the highly competitive world of trade shows and exhibitions, standing out from the crowd is essential to attract visitors and leave a lasting impression. One of the most powerful tools at the disposal of businesses and trade show booth designers is an eye-catching and captivating trade show booth design. The design of a booth can […]

Category: What's New

Jun 20, 2023

Our Must-Haves for Your Next Big Trade Show

Preparing for a significant trade show can be both exciting and overwhelming. To ensure a successful and impactful presence at your next big trade show, it is essential to have the right essentials in place. In this blog, we will discuss the must-have items and strategies that will help you make the most out of your trade show experience and leave a lasting impression on attendees. 1. Eye-Catching Booth Design […]

Category: What's New

May 16, 2023

Animal supplements tradeshow booth design with weight lifter deadlifting

Captivating Your Audience With Graphics From The Exhibit Company

Tradeshow Graphic Displays are an essential element of any successful trade show or event. These displays serve as the visual representation of your brand and convey a message that resonates with your target audience. In this blog post, we have discussed 10 tips to captivate your audience with graphics from The Exhibit Company. Now, let’s dive deeper into each of these tips to understand why they are so important. 10 […]

Category: What's New

Apr 27, 2023

5 Expert Tips for Designing a Winning Tradeshow Booth: Engaging, Informative, and Insightful Strategies

Tradeshows are vital platforms for businesses to present their products and services, forge connections with potential clients, and network with industry professionals. A well-crafted tradeshow booth can captivate attendees, boost brand recognition, and lead to successful event outcomes. In this engaging and insightful article, we delve into five essential tips for designing a winning tradeshow booth, enhanced by expert perspectives from the industry. 1. The Art of Captivating Booth Design: […]

Category: Booth Design, Trade Shows

Mar 20, 2023

4 Ways The Exhibit Company Can Help Drive Your Sales

Trade shows are all about standing out from the competition. A custom trade show exhibit can help your brand make a lasting impression and generate more leads than a generic booth. The Exhibit Company can help you make a visual display that attracts customers and increases brand awareness. Here are four ways The Exhibit Company can help drive your sales with custom trade show exhibits: 1. Design Expertise One of […]

Category: Events, Trade Shows, What's New

Feb 24, 2023

custom tradeshow display 'electronic concepts'

Ways We Can Customize Your Trade Show Display

The Exhibit Company is your trusted choice for custom trade show displays. We have over five decades of experience providing custom exhibits and trade show design solutions. Our company works with brands to create inviting and captivating live experiences for their audiences. We have design experts, engineers, and multi-media professionals working on display aspects such as light, color, texture, and scale. Here are three ways we can customize your trade […]

Category: Trade Shows

Jan 30, 2023

How a Trade Show Exhibit Could Boost Your Brand

Trade show marketing is an effective way to showcase your business to a target audience and generate leads. Partner with us at The Exhibit Company, Inc for high-quality custom trade show exhibits. We specialize in creating eye-catching, memorable trade show displays to make your business stand out and attract potential customers. With our experience and creativity, we can develop a unique, customized exhibit that perfectly suits your business’s needs. […]

Category: Booth Design

Dec 23, 2022

tradeshow booth projection display for ryanodex

Custom Trade Show Displays: Our Strategy

At expos and trade shows, you need to make a strong, lasting impression on attendees so that they remember your company long after the trade show is over. Get custom trade show displays from us at The Exhibit Company, Inc. We design personalized displays that instantly capture attention, making an immediate and lasting impression. Building Unique Custom Trade Show Displays: Our Strategy Our team doesn’t just create custom displays; […]

Category: Trade Shows

Nov 11, 2022

large tradeshow kiosk with multiple tills to purchase products

Environments, Exhibits, Events, Graphics: Our Showcase

The Exhibit Company has decades of experience helping businesses create unique branding so that they are remembered by customers and clientele. We provide custom displays for events, conferences, trade shows, and exhibitions. We also design business environments and leverage cutting-edge technology coupled with imagination. If you’re looking for custom trade show exhibits, TEC is your team. Our Environments Anyone who walks by your business should instantly recognize what it aims […]

Category: Booth Design, What's New

Oct 28, 2022

Status of the Comeback: How the Exhibit Company Creates Memorable Displays

Creating custom trade show displays may sound challenging with everyone using the latest technology. Between interactive touch screens, digital signage, and augmented reality, many experts demand attention and get it. At The Exhibit Company, Inc., we create favorable environments by improving corporate spaces, stores, and restaurants. Here’s what we do to create memorable displays: Showcase Your Products The best exhibit company will go beyond basic expectations to tell a story […]

Category: Events

Sep 5, 2022

Virtual Trade Show Displays During the Pandemic

Covid-19 has made it difficult for most trade shows to go on, with many organizers switching to virtual events to fill the gap. Custom trade show exhibits allow corporates to interact with participants online and showcase their services or products. At The Exhibit Company, Inc., we captivate audiences by creating real-life branding in a style that can be seen, touched, and felt by conference-goers. Virtual trade show displays have been […]

Category: Trade Shows

Aug 13, 2022

6 Decorative Additions to Highlight Your Booth Display

You have seconds to capture an attendee’s attention, so you can’t be lackadaisical when it comes to how your display is decorated. It could be that one addition that breaks the ice and gets the conversation started. To ensure that your booth display stands out among the hundreds or thousands of others, here are six decorative additions to consider. 1. Overhead Hangings Floor space is precious and you want to […]

Category: What's New

Jul 13, 2022

How to Have Clear Objectives for Your Exhibit House

Exhibiting at trade shows is a wonderful way to diversify your marketing strategy and build stronger relationships with customers. To succeed with trade show marketing, you must have clearly defined goals that you plan to reach. When everyone in your company understands what you are looking to achieve, it’s much easier to create a plan and communicate your objectives. As you look to clarify the objectives for your display house, […]

Category: What's New

Jun 21, 2022

What are Portable Hybrid Exhibit Displays

Portable hybrid exhibit displays offer a custom look but without the high price tag. These trade show displays can do basically everything an exhibitor can dream of: assemble quickly, ship light and reconfigure to various trade show environments. If you are looking for an affordable trade show display solution that won’t compromise a polished, custom look, a hybrid display is a great option. How is a Hybrid Exhibit Display Different? […]

Category: What's New

May 17, 2022

Top 5 Custom Design Aspects for Trade Show Booths

A great trade show booth design makes it a lot easier for people to notice your exhibit. As brands continue to make their exhibit booths bigger, brighter and bolder, it’s more important than ever to build a display that incorporates unique design aspects your neighbors won’t have. Here are the top five custom design aspects that you should give attention to and the impact they can have on your brand. […]

Category: What's New

Apr 11, 2022

How to Design a One of a Kind Brand Environment

Your brand environment is more important than you may realize. While you are busy talking to prospects and improving your products and services, your brand environment is working for you to enhance your brand story, improve visibility and expand reach. When you succeed at building a strong environment for your brand, you can essentially invite people into your world. The good news is that you have full control over this […]

Category: What's New

Mar 26, 2022

Trade Show 101: How To Convince Your Boss To Attend

When you see a great trade show opportunity come up for your company, do you wait for the stars to align, or do you convince your boss to fund the trip? Of course, you should persuade them to send you to the event! To be convincing, you need to have a well-prepared request. The more you know about the event and how it can help your company grow, the better […]

Category: Trade Shows

Feb 19, 2022

Tips For Ensuring Your Corporate Event Runs Smoothly

Are you planning a corporate event? If so, then it’s important that your event runs smoothly so that your management and leadership skills look strong and you can be asked to run another corporate event in the future. In order to deliver something that is memorable and rewarding for your attendees, be sure that you are prepared to dedicate your resources to the event. Corporate events are a big deal […]

Category: Events

Jan 18, 2022

What VR & AR Means To The Exhibit Industry

The competition at trade shows is fierce. Exhibitors must find ways to cut through the noise and captivate their audience’s attention. This is difficult when everyone around you is doing the same! This is why exhibitors have no choice but to get more creative with their trade show displays. One way event production companies do this is by creating immersive experiences that use virtual reality and augmented reality. Let’s talk […]

Category: What's New

Dec 16, 2020

The Effect That Trade Shows Have On A Potential Customer

People attend trade shows for dozens of reasons, such as discovering new products and services, learning about a particular industry, and engaging with the brands they love. Even with advances in internet technology, such as video conferencing and Facebook Live, trade shows remain an important part of the marketing mix. When planning for your next trade show event, consider the many ways that your exhibit can impact potential customers. Create […]

Category: Trade Shows

Nov 9, 2020

2019 Trends for Unique Trade Show Booths

2019 is shaping up to be a great year for trade show exhibitors. Thanks to new technology like virtual reality and augmented reality, as well as interactive kiosks, games and displays, brands are taking the opportunity to showcase their products and services in new and meaningful ways. To remain competitive, it’s important to stay on top of the latest trends in the trade show industry. Here are the top 2019 […]

Category: What's New

Oct 24, 2020

Why Event Management Should Best Be Left To The Professionals

Event managers are different from event planners, though some of the functions of each position may overlap. In general, event managers are responsible for managing the event, while event planners are responsible for planning the event. Both jobs are best left to the professionals, as planning and managing large-scale events requires experience, organizational skills and connections with other vendors and professionals. Are you thinking about hiring a professional for your […]

Category: What's New

Sep 5, 2020

How You Can Use VR & AR at Your Next Trade Show

Virtual reality (VR) and augmented reality (AR) place people into a scene that looks as close to real life as possible. As this technology becomes more mainstream, businesses are looking for new ways to incorporate it into their trade show appearances. Trade show events provide the perfect opportunity to utilize VR and AR because attendees can interact with the brand in a highly engaging and memorable way. If you’re curious […]

Category: Trade Shows

Aug 28, 2020

The Most Important Materials to Bring to a Tradeshow

Planning for a trade show requires a lot of elbow grease. With so much on your mind, it’s easy to forget a few important items along the way. You don’t want to send your staff to a conference without the essentials, so put together a list of the materials that you can’t be without. As you gather everything before the show, you can go through the list and check off […]

Category: Trade Shows

Jul 29, 2019

4 Ways to Grow Your Brand in 2019

We only have one year left before a new decade begins, so it’s no surprise that successful brands are looking to maximize their output. A novel idea or problem-solving product can be just the thing your brand needs to be a viral sensation. Before you start investing in new products and services, it’s best to start with the basics: getting your brand noticed. Once you have a wide and engaged […]

Category: What's New

Jun 3, 2019

Top 5 Trade Shows to Attend in 2019

Looking for a few trade shows to attend in 2019? Trade shows are an asset, as they provide an opportunity to showcase your products, increase customer involvement, and launch new concepts. Choosing which trade shows to attend can be difficult as many probably sound like great opportunities! To ensure that your marketing budget is maximized, here are five trade shows worth looking into for 2019. Hope to see you there! […]

Category: Trade Shows

Dec 24, 2018

The Best Corporate Event Branding Ideas

Are you ready to make an impact at your next trade show event? Developing a strong event brand is an effective way to build credibility, loyalty, and awareness. It also helps you stand out at events where your competitors are vying for the same attention. Get ready to impress and dazzle your audience with these corporate event branding ideas. Social Media Props Encourage visitors to stop by your event booth […]

Category: Events

Nov 1, 2018

Why Good Design Makes All the Difference in Marketing

There’s a reason why businesses hire designers to handle their marketing materials. Good design is everything. It attracts attention from prospects, makes a brand memorable and forms positive associations with consumers. A solid design also tells the world who your brand is and what you have to offer customers. If you want to echo passion in your marketing materials, good design is a must. Whether you’re attending a trade show […]

Category: Booth Design

Oct 16, 2018

Why Startups Need to Participate In Trade Shows

Startup owners have a lot on their plates, and many end up overlooking the benefits of attending a trade show. These events are incredibly important for new businesses as they boost morale, introduce you to new contacts, and generate more sales. And, trade shows are far from old school. In fact, with improved economic and job growth, the trade show industry is expected to grow 2.8% this year. If you’re […]

Category: Trade Shows

Oct 16, 2018

Trade Shows and Your Target Market: What You Need to Know

One of the most important aspects to consider when attending a trade show is your audience. If you don’t take the time to consider them, you could end up wasting thousands of dollars on a custom booth design that doesn’t connect with anyone. It has happened to other businesses, and you don’t have to make the same mistake. Defining a target audience isn’t as easy as it sounds. Before you […]

Category: Trade Shows

Sep 12, 2018

The Best Methods For Creating a Memorable Exhibit

Creating a memorable exhibit may sound like a tall order when everyone is dabbling in the latest technology. Between digital signage, augmented reality, and interactive touch screens, most exhibits are demanding attention – and getting it. How can you ensure that your trade show booth not only stands out but leaves a lasting impression on visitors? Here at The Exhibit Company, Inc., we have a few secrets that have worked […]

Category: Trade Shows

Sep 10, 2018

How To Tell It’s Time For A New Trade Show Exhibit

Are you bored with your trade show exhibit? It may be time to invest in a state-of-the-art custom exhibit that highlights your brand’s strengths. However, just because you know that you need a new exhibit does not mean that the rest of the company will agree. Trade show booths are an investment, and you might need to prove your case. This is a lot easier to do when you know […]

Category: Trade Shows

Aug 2, 2018

Your Business Shouldn’t Only Focus On Digital Advertising: Here’s Why

If offline marketing has taken a backseat to your digital strategy, you are not alone. Digital advertising is incredibly important, but it’s not the whole kit and caboodle. Companies that integrate their online and offline strategies see a greater return on investment. Fortunately, you can get back on track with your goals by giving equal attention to your online and offline efforts. Let’s refresh ourselves on what offline marketing comprises, […]

Category: Trade Shows

Jul 29, 2018

10 Do’s and Don’ts When Preparing for a Trade Show

A lot goes into planning a trade show event, so you certainly don’t want to waste the opportunity. No company intends to do this, but there are times when things unfold differently than expected. As you prepare for an upcoming trade show, it’s important to have your ducks in a row. Your exhibit and the people running it represent the quality, tone, and professionalism of your brand. Be proud of […]

Category: Trade Shows

Jun 30, 2018

The Secrets of a Successful Trade Show Appearance

What makes a trade show appearance truly spectacular? The answer lies in the details. Trade shows are excellent opportunities to introduce your brand, showcase your products, develop new connections, and grow your customer base. Yet many businesses struggle to see true ROI from their attendance. This could happen from any number of issues, such as having a poor display, hiring untrained booth staff, or talking more about yourself than the […]

Category: Trade Shows

Jun 28, 2018

5 Reasons Why You May Not Be Gaining Leads From Trade Shows

One of the most popular motives for attending trade shows is to generate leads. Attending just one event can put your brand in front of hundreds or thousands of people. Once you meet potential clients, colleagues and vendors, you can nurture these relationships and turn them into paying customers. But, what if your trade shows haven’t been giving you leads to work with? Does this mean that your efforts have […]

Category: What's New

May 25, 2018

The Top Trade Shows For Your Small Business This Summer

Summer is usually a slow down period for businesses. People are vacationing, taking time off work, and spending more time outdoors. Unless your business serves the summer lull, you probably use this time to catch up on things before the fall starts. While it’s great to get organized, don’t forget to keep your business up to date on the latest trends and technologies. The best way to do this – […]

Category: Trade Shows

May 7, 2018

6 of the Best Methods For Getting Your Business More Exposure

Want to get more exposure at your next trade show? Trade shows are a cost- and time-commitment so you must make the most of them. Exhibitions introduce you to potential buyers that can help grow your business. What gets tricky is making sure that your business gets the right amount of exposure. Otherwise, you could end up being just another booth at the trade show. The Exhibit Company designs custom […]

Category: What's New

Apr 24, 2018

5 Tips For Choosing The Best Trade Show To Attend

Trade shows are an investment. Even if you love to make appearances at these events, your budget likely doesn’t allow for it. Instead, you must choose shows that give you the biggest return on investment. As you narrow down your options for trade shows, here are five practical tips to keep in mind. Define Your Objectives Trade shows are for more than networking and coming home with free goodies. They […]

Category: Trade Shows

Mar 29, 2018

3 Reasons Why The Trade Show Industry Is Thriving

Despite living in a digital world, the trade show industry is booming. Trade shows are far from old fashioned, and in fact, fun, entertaining and profitable. If you are thinking about participating in a few trade shows to amplify your marketing strategy, you are making a great decision. You can’t be at every industry event, so follow these tips for choosing the best trade shows for your business. Here are […]

Category: Trade Shows

Mar 27, 2018

The Power of Social Media & The Effect On Trade Shows

Want to get the word out about your upcoming trade show? Social media is one of the best tools you have to promote your event. As you get more comfortable using social media to share information, you’ll find what works best for your audience. Better yet, it costs nothing to post your event to social media, unless you want to boost your posts. Even then, you can set the budget […]

Category: Trade Shows

Feb 28, 2018

Factors that Affect the Cost of Graphic Design

Graphics are a key part of your custom exhibit, but they can be some of the most expensive components. Fortunately there are ways to have amazing graphics for your booth while keeping costs to a minimum. To do this, work with a reputable exhibit design company that has a tried-and-true process. Experience is everything in this industry, as exhibit design firms know what types of features pay off and which […]

Category: Trade Shows

Feb 15, 2018

How Technological Advancements Have Helped Exhibit Design Firms

Technology has made incredible advancements over the years, inching its way into all types of industries. Even exhibit design firms have found a way to incorporate technology into their custom displays. Here at The Exhibit Company, Inc., we use technology to create touchable 3D experiences. These displays welcome interaction and are effective at developing memorable encounters. Exhibit design firms like The Exhibit Company, Inc. continue to find new ways to […]

Category: What's New

Jan 31, 2018

Avoid This! Common Mistakes Businesses Make at Trade Shows

Trade shows are effective marketing opportunities, but they require significant resources. The last thing you want to do is foot the costs of travel, food, and lodging and not have a successful turnout. Unfortunately this happens to some businesses, especially when they’re just starting out. As you prepare for your next trade show event, be sure to steer clear of these common but crucial blunders. Not Engaging on Social Media […]

Category: Trade Shows

Jan 30, 2018

5 Most Popular Cities for Trade Shows

This time of the year, convention centers are getting ready for a new batch of trade shows. Some cities are more popular than others based on their venues and nearby attractions. Let’s check out five of the most popular cities for trade shows and why. Who knows – maybe you’ll find yourself at one of these destinations sometime in 2018! Las Vegas It’s no surprise that Las Vegas tops the […]

Category: Trade Shows

Dec 28, 2017

The Importance of Trade Shows for Small Businesses

Trade shows are great marketing opportunities for small businesses. Some business owners are hesitant to add them to their marketing mix because they can be time-consuming and costly. While you can’t commit to all trade shows in your industry, it is important to attend a few. Taking just one day off of work can result in hundreds of potential new clients and increased brand visibility. If you are a small […]

Category: Trade Shows

Dec 7, 2017

Which Trade Shows Are Right For Your Industry?

With so many trade shows to choose from, it can be hard to decide which one is best for you! The right trade show can position your brand to capture new prospect leads, generate brand awareness, and increase traffic to your website. On the other hand, attending the wrong trade show can end up costing time and money. To ensure that you get the biggest bang for your buck, let’s […]

Category: Trade Shows

Dec 5, 2017

Evaluating Leads and Maximizing Trade Show Management

After your company makes an appearance at a trade show, you must determine if it was worth your time. To do this, you’ll need to measure your results. Let’s explore some of the best ways to evaluate your leads and effectively manage your trade show attendance. Direct Traffic and Organic Search One of the easiest ways to tell if you had a successful trade show is by measuring the direct […]

Category: Trade Shows

Nov 4, 2017

How to Effectively Use Promotional Items at Your Trade Show Display

Using promotional items at a trade show is always smart. But, it’s easy to run out of ideas as to how to present them. Should you hand something out to each person that walks by? Is it better to leave the items on your table for visitors to browse? Or should you reserve branded swag for your most qualified leads? Below are a few ideas for effectively using promotional items […]

Category: Trade Shows

Oct 20, 2017

Pro Tips: Learn 4 Key Reasons Why You Should Customize Your Trade Show

Planning a trade show is a highly involved process that requires months of planning and coordination. Between booking hotel rooms, ordering trade show supplies, and managing communications, there is plenty to keep you busy in the months prior. Unfortunately, one small miscommunication can compromise the success of your trade show. To ensure that everything goes smoothly, it’s best to customize your event to your exact needs. Below are four great […]

Category: Trade Shows

Oct 14, 2017

The Winning Combination: An Exhibit Design Firm’s 5 Step Process

Having a custom exhibit built for your brand is an opportunity to perfect every detail. Rather than adjusting your needs to fit the exhibit, the booth is made specifically for your products and services. To ensure that the custom design process is handled with the utmost professionalism, a strategic approach must be applied. This way, each part of the process is given the appropriate attention. Through years of experience, The […]

Category: Booth Design

Sep 14, 2017

The Traveling Exhibitor: Tips for Shipping Your Custom Exhibit Display From Show to Show

One of the brilliant advantages to purchasing a custom exhibit display is that you can use it over and over again. This cuts expenses, keeps your brand image consistent, and alleviates the burden of having to create new exhibits for each event. There is a hurdle, however, and that’s getting your custom display from show to show. What many exhibitors end up doing is hiring trade show transportation. This service […]

Category: Trade Shows

Sep 1, 2017

Becoming One With Your Audience: How to Create a Resonating Brand Message

Part of being an effective marketer is creating a brand message that resonates with your target audience. It’s a difficult thing to achieve, even though it may sound basic. Although marketing teams do recognize customer pain points and human emotion, many struggle to develop a brand message. Why Do Brands Fall Short? In many cases, marketers miss the mark with their audience because they aren’t going deep enough. They may […]

Category: What's New

Aug 28, 2017

Your Next Trade Show Needs to Be Located Here (How to Select the Perfect Venue)

Choosing where to hold your next trade show isn’t always obvious. Trade shows are held at all different places and open to specific industries rather than the general public. Key factors to keep in mind are size and location, venue accommodations and staffing requirements. A little bit of planning goes a long way in ensuring a successful trade show with your name attached to it! Below are a few tips […]

Category: Trade Shows

Aug 1, 2017

Major Missed Opportunity: 4 Reasons Small Businesses Should Prioritize Graphic Design

Professional design work is commonly undervalued among small businesses. It’s not that small companies don’t see a need for professional design, but rather because they run on limited resources. To get the website, logo and marketing materials they need at a price they can afford, small businesses usually hire a freelancer or ask a current employee to do the work for them. If you are running a small business on […]

Category: Booth Design

Jul 13, 2017

Money Talk: How to Get the Most Out of Your Exhibit Marketing Budget

Sticker shock happens in more places than you might imagine. Purchasing a home or new car will often leave you unpleasantly surprised, but the same feeling can arise when setting up for a trade show. With the premium price tags on exhibit properties, show services and travel accommodations, it’s easy to feel overwhelmed by the costs of marketing your brand. Fortunately, there are ways to maximize your marketing budget. Below […]

Category: Trade Shows

Jul 1, 2017

Exceed Their Expectations: 5 Tips for Staging Events to Market Your Business

Whether you plan on hosting a single-day event or a weekend-long conference, your event should be memorable and exciting. Not only will people want to return for other events you host, but also you can earn a reputation for building supportive communities that embrace entrepreneurship and social benevolence. We’ve included five tips for staging events to market your business and become an industry leader. 1. Create an intimate environment. The […]

Category: Trade Shows

Jun 27, 2017

How to Skyrocket Your Leads Into Sales

Leads are great. Sales are better. However, it’s hard to give your leads appropriate attention when you’re busy with exhibitor roles. Whether it’s designing your exhibit, putting together brand messaging, assigning staff to roles or meeting deadlines, your plate is already full. Throwing lead nurturing into the mix only complicates things. In an ideal world, your company would provide you with measurable goals and objectives for gathering leads, adding contact […]

Category: What's New

Jun 1, 2017

How to Leave a Lasting Impression on New Customers

Every brand wants to leave a lasting impression on new customers. This is how you develop meaningful relationships and bring loyal customers on board. It can be difficult to create great impressions on that very first experience though if you do not know the proper steps to take. Your first interaction with a new customer can be brief, and it’s hard to share everything you want in a few seconds. […]

Category: What's New

May 11, 2017

The Best 5 Apps For Capturing Leads at Trade Shows

Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, you can use an app to capture leads, […]

Category: Trade Shows

Apr 20, 2017

Pro Tips Revealed: How to Create a Total Brand Experience

Creating a brand identify is the easy part. Creating a total brand experience is the hard part. A brand identity is how you want others to perceive your brand. It includes many components such as your logo, tone, tagline and typeface. A brand experience, on the other hand, is what causes people to feel emotion toward your brand. How Disney Has Created an Experience – Not Just an Identity Consider […]

Category: What's New

Apr 13, 2017

Measuring Trade Show Marketing Value

If you were asked what the true value of your trade show marketing efforts were, would you be able to answer? Most exhibitors do not track the percentage of leads brought in through trade shows, nor their return on investment. If you can’t recall the last time you looked at these numbers, you’re not alone. The main reason why exhibitors don’t track and measure lead data is because management isn’t […]

Category: Trade Shows

Mar 28, 2017

Trade Show Signage: Everything You Need to Know to Grab Attention

You don’t attend a trade show to sit in the corner and watch people walk by. You attend one to draw crowds to your new, unique trade show booth, generate leads and develop relationships. So how can you attract attention at a noisy and crowded event? Put your trade show signage to good use! Below are a few tips to help you make the most of your trade show experience. […]

Category: What's New

Mar 14, 2017

How to Build Excitement Leading Up to Your Event

Few things are as nerve-racking as anticipating an event and its turnout. What happens if no one shows up? What happens if everyone shows up and you run out of supplies? With so many unknowns, you may feel like you have little control over your event. Don’t let your nerves get the best of you, though. Building excitement is an effective way to get people talking about your event and […]

Category: Events

Feb 27, 2017

How to Engage Your Consumers by Humanizing Your Brand

Engaging today’s customers is more challenging than ever before. You need to know the specifics on your buyer persona, maintain an active online presence and be proactive about your customers’ needs. It’s a difficult role to maintain, but the end result is deeper, more meaningful relationships that extend beyond a simple transaction. If you’re looking for more effective ways to engage your customers, think in terms of humanizing your brand. […]

Category: What's New

Feb 9, 2017

How to Become the Main Attraction at Your Next Trade Show Event

When you take the time to participate in trade show events, it’s imperative that you make the most of your time there. Not only do you want to be the main attraction and generate lots of traffic, but also you want to attract people who are actually interested in what you have to offer. Let’s discuss some of the ways that you can steal the show at your next trade […]

Category: Trade Shows

Jan 25, 2017

Should I Rent or Buy A Trade Booth?

As a trade show marketer, you have two main options when it comes to trade show booths: you can rent one or buy one. There is no one-fits-all solution, as it all depends on your company’s needs. How many exhibits are you in each year? Does your company attend multiple events at one time? Would you be happy with the same booth each time, or do you want the flexibility […]

Category: Booth Design

Jan 12, 2017

The Importance of Corporate Events on Company Culture

The culture of your company matters. Employees want a workplace that is positive and rewarding. Clients prefer to work with businesses that boast happy, engaged employees. Every move you make to strengthen your company culture is a direct investment in your workplace. Your business, after all, is only as strong as your best employees. Let’s talk about how corporate events can benefit the relationships that exist between your company and […]

Category: Events

Dec 30, 2016

How Much is Too Much? Creating the Buzz Around Your Event

It’s not surprising that attendance numbers for certain events are at all-time lows. Many people report that they don’t attend their high school and college reunions because they have Facebook. Fair enough. Yet when it comes to tradeshows, attendance remains strong. With plenty of consumer information available on the Internet, it seems logical that people would stop attending tradeshows just as they do reunions. However, tradeshows still bring in hundreds […]

Category: Trade Shows

Dec 13, 2016

The Top 5 Trade Shows You Need to Attend in 2017

Attending trade shows are more than an opportunity to get away from the office for a few days. These events allow you to gain knowledge of new trends, meet other vendors and retailers in your industry and stimulate creativity. Below are the types of trade shows that are worth checking out in 2017. Technology Trade Show Just about every business can benefit from technology on some level. Even if you […]

Category: Trade Shows

Dec 1, 2016

3 Exhibit Designs from 2016 that Blew Us Away

Every exhibit should tell a story that draws event-goers to a company and keeps them interested and wanting to learn more at the same time. We believe that trade show exhibit companies should create inviting designs that reflect the brands and goals of their clients. A major trend that took off at trade events this year was the ”un-booth” style, aiming to make attendees feel welcome to roam and interact […]

Category: Booth Design

Nov 8, 2016

How Transmedia Storytelling Affects Corporate Event Branding

Transmedia storytelling is multiplatform storytelling. It is the technique of sharing a narrative across multiple media platforms (film, online, print, social networks, stage, television, etc.) where unique content is presented via each individual platform. It is also sometimes referred to as cross-media seriality or transmedia narrative. Transmedia storytelling can even involve simpler presentations over just a few low-tech media platforms. This cross media technique is important for corporate event branding. […]

Category: What's New

Oct 25, 2016

Our 5 Favorite Techniques that Bring Graphics to Life

It takes a couple of seconds to realize the difference between poorly designed graphics and graphics that pop and capture your attention. Making sure that your graphics are well designed is vital for all aspects of your business from your branding and display advertising, to marketing. A well designed image can support your message while a badly designed image can actually detract from your message. At an event, your trade […]

Category: What's New

Sep 20, 2016

5 Networking Tips for Trade Show Events

Attending a trade show can be one of the best ways to move your business forward. Many of the attendees are either running their own business or hold a position that can influence a business. This means that networking can help you accomplish everything from generating sales to forming partnerships, just by connecting with the right person. Here are five networking tips you can use to make the most out […]

Category: What's New

Aug 16, 2016

Increase Your Marketing ROI With Trade Shows

Trade shows have long established themselves as top marketing opportunities and continue to be popular in recent years. In fact, a study by B2B Magazine found that events are second to digital in the amount of money businesses spend on media and marketing. Typically, about a third of a company’s total marketing budget is allocated for activities like events and exhibiting. Businesses are able to reach potential customers and other […]

Category: Booth Design

Jul 13, 2016

Does Your Trade Show Exhibit Company Do These 4 Things?

A good trade show exhibit company should be your one-stop-shop for custom exhibit designs that will maximize your trade show exposure. Hiring trade show booth builders may seem like a minor task on your to-do list, but it’s important to make sure you’re working with someone who will take the time to get to know your company, understand your goals, and believe in your brand as much as you do. […]

Category: Booth Design

Jun 9, 2016

China Proves Trade Shows Aren’t Just Popular in the U.S.

Marketing events are more than just a sale sign in front of a store. Trade show display companies from all over the U.S. are cashing in on trade shows and expos happening mostly in Chicago, Las Vegas, and Orlando. About 50% of the nation’s 200 largest shows occur in those three cities. According to B2B Magazine, these events make up the second largest area of growth in a marketing spending […]

Category: Booth Design

May 18, 2016

Drive Your Technology Launch With A Custom Exhibit

What’s one of the best ways to connect consumers with a product? A marketing event. Trade shows connect businesses with other businesses as well as consumers giving them a firsthand experience of what a product can really do. Las Vegas, Chicago and Orlando are home to about 50% of the largest 200 trade shows in the United States. With the average trade show visitor spending 9.5 hours simply viewing the […]

Category: Booth Design

Apr 6, 2016

Struggling To Find Trade Show Booth Ideas? Inspiration Can Be Anywhere

Preparing the perfect trade show exhibit can feel a little like playing the Oregon Trail video game. What do you take? Who do you take? What do you leave behind? How do you condense everything you need into custom trade show displays? Unfortunately, in the real world, the stakes are too high to get lost along the way. Trade shows can be a tremendous opportunity to promote your brand and gain […]

Category: Booth Design

Mar 11, 2016

A Sign of Things to Come? E3 Considers Opening to the Public in 2016

This March, news broke that the massive video game trade show E3 was considering a major, controversial change opening their doors to the public. The rumors cut to the heart of a major issue in the trade show industry, an issue without any clear answers. In essence, the governing body that manages E3 is asking a very fundamental question, who are trade shows really for, anyway? Traditionally, conferences and trade […]

Category: What's New

Feb 16, 2016

The Who, What, Where, When, Why and How of Custom Trade Show Exhibits

When promoting your brand and business, you’ll likely find yourself attending a number of trade shows and conferences to network and drum up new business. Unfortunately, at the biggest trade shows, it’s easy to be completely overshadowed by a competitor with a bigger budget, a small army of “booth babes,” and all the bells and whistles money can buy. So how do you maximize your budget when you design custom […]

Category: Booth Design

Jan 28, 2016

There’s A Growing Consensus That Booth Babes Simply Don’t Work

The new year opened with two of the biggest conferences of the year, CES in Las Vegas and the North American International Auto Show in Detroit. Over the years, attendees at conferences like these have been desensitized to a rather controversial sight, a creature colloquially known as the “booth babe.” Exhibitors desperate to draw eyes to their booths would hire a squad of buxom models to help hawk their wares. […]

Category: What's New

Jan 18, 2016

Report: What’s the Top Global Destination for Trade Shows?

According to an independent report released this January, Copenhagen, Denmark, ranks as the #1 international destination for flight punctuality, making it one of the top cities for trade shows, meetings and conventions in the world. Scandinavian countries have long had a stellar reputation for efficiency, and Denmark is no exception. Copenhagen also gains points for easy accessibility. Because it is a smaller city, it is possible to get from the […]

Category: Booth Design

Dec 17, 2015

Trade Shows 101: 7 Proven Pieces of Advice For Designing Your First Exhibit

Custom exhibits can be incredibly fun to design, but ultimately trade shows are about business. Although you want to have fun and show off your company’s personality, there are certain guidelines you need to follow to actually attract new leads. Otherwise, attending a trade show is just a company-sponsored vacation, only instead of hanging out poolside, you’re handing out business cards. So to make sure you aren’t wasting any time, or money, […]

Category: Booth Design

Nov 9, 2015

Utah Man Faces 3 Years in Prison for Trying to Sneak into Comic Con

San Diego Comic-Con has evolved from a small gathering of comic enthusiasts into one of the biggest media events in the world. In recent years, Marvel and Disney have actually shut down production of their most expensive films simply to fly stars like Robert Downey Jr. and Chris Evans to San Diego, where fans will wait for hours just to be the first ones to catch a glimpse of a […]

Category: What's New

May 18, 2015