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The Buzz

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The Exhibit Company, Inc. envisions, creates, and manages noteworthy occasions—and the press has caught wind.
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Sep 28, 2017

The Winning Combination: An Exhibit Design Firm’s 5 Step Process

Having a custom exhibit built for your brand is an opportunity to perfect every detail. Rather than adjusting your needs to fit the exhibit, the booth is made specifically for your products and services. To ensure that the custom design process is handled with the utmost professionalism, a strategic approach must be applied. This way, each part of the process is given the appropriate attention. Through years of experience, The […]

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Category: Booth Design

Sep 14, 2017

The Traveling Exhibitor: Tips for Shipping Your Custom Exhibit Display From Show to Show

One of the brilliant advantages to purchasing a custom exhibit display is that you can use it over and over again. This cuts expenses, keeps your brand image consistent, and alleviates the burden of having to create new exhibits for each event. There is a hurdle, however, and that’s getting your custom display from show to show. What many exhibitors end up doing is hiring trade show transportation. This service […]

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Category: Trade Shows

Sep 1, 2017

Becoming One With Your Audience: How to Create a Resonating Brand Message

Part of being an effective marketer is creating a brand message that resonates with your target audience. It’s a difficult thing to achieve, even though it may sound basic. Although marketing teams do recognize customer pain points and human emotion, many struggle to develop a brand message. Why Do Brands Fall Short? In many cases, marketers miss the mark with their audience because they aren’t going deep enough. They may […]

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Category: What's New

Aug 28, 2017

Your Next Trade Show Needs to Be Located Here (How to Select the Perfect Venue)

Choosing where to hold your next trade show isn’t always obvious. Trade shows are held at all different places and open to specific industries rather than the general public. Key factors to keep in mind are size and location, venue accommodations and staffing requirements. A little bit of planning goes a long way in ensuring a successful trade show with your name attached to it! Below are a few tips […]

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Category: Trade Shows

Aug 1, 2017

graphic design

Major Missed Opportunity: 4 Reasons Small Businesses Should Prioritize Graphic Design

Professional design work is commonly undervalued among small businesses. It’s not that small companies don’t see a need for professional design, but rather because they run on limited resources. To get the website, logo and marketing materials they need at a price they can afford, small businesses usually hire a freelancer or ask a current employee to do the work for them. If you are running a small business on […]

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Category: Booth Design

Jul 13, 2017

marketing budget

Money Talk: How to Get the Most Out of Your Exhibit Marketing Budget

Sticker shock happens in more places than you might imagine. Purchasing a home or new car will often leave you unpleasantly surprised, but the same feeling can arise when setting up for a trade show. With the premium price tags on exhibit properties, show services and travel accommodations, it’s easy to feel overwhelmed by the costs of marketing your brand. Fortunately, there are ways to maximize your marketing budget. Below […]

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Category: Trade Shows

Jun 29, 2017

Exceed Their Expectations: 5 Tips for Staging Events to Market Your Business

Whether you plan on hosting a single-day event or a weekend-long conference, your event should be memorable and exciting. Not only will people want to return for other events you host, but also you can earn a reputation for building supportive communities that embrace entrepreneurship and social benevolence. We’ve included five tips for staging events to market your business and become an industry leader. 1. Create an intimate environment. The […]

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Category: Trade Shows

Jun 27, 2017

How to Skyrocket Your Leads Into Sales

Leads are great. Sales are better. However, it’s hard to give your leads appropriate attention when you’re busy with exhibitor roles. Whether it’s designing your exhibit, putting together brand messaging, assigning staff to roles or meeting deadlines, your plate is already full. Throwing lead nurturing into the mix only complicates things. In an ideal world, your company would provide you with measurable goals and objectives for gathering leads, adding contact […]

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Category: What's New

Jun 1, 2017

woman in front of crowd

How to Leave a Lasting Impression on New Customers

Every brand wants to leave a lasting impression on new customers. This is how you develop meaningful relationships and bring loyal customers on board. It can be difficult to create great impressions on that very first experience though if you do not know the proper steps to take. Your first interaction with a new customer can be brief, and it’s hard to share everything you want in a few seconds. […]

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Category: What's New

May 11, 2017

ipad apps

The Best 5 Apps For Capturing Leads at Trade Shows

Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, you can use an app to capture leads, […]

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Category: Trade Shows

Apr 20, 2017

Disney castle

Pro Tips Revealed: How to Create a Total Brand Experience

Creating a brand identify is the easy part. Creating a total brand experience is the hard part. A brand identity is how you want others to perceive your brand. It includes many components such as your logo, tone, tagline and typeface. A brand experience, on the other hand, is what causes people to feel emotion toward your brand. How Disney Has Created an Experience – Not Just an Identity Consider […]

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Category: What's New

Apr 13, 2017

Solo

Measuring Trade Show Marketing Value

If you were asked what the true value of your trade show marketing efforts were, would you be able to answer? Most exhibitors do not track the percentage of leads brought in through trade shows, nor their return on investment. If you can’t recall the last time you looked at these numbers, you’re not alone. The main reason why exhibitors don’t track and measure lead data is because management isn’t […]

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Category: Trade Shows

Mar 28, 2017

Trade Show Signage: Everything You Need to Know to Grab Attention

You don’t attend a trade show to sit in the corner and watch people walk by. You attend one to draw crowds to your new, unique trade show booth, generate leads and develop relationships. So how can you attract attention at a noisy and crowded event? Put your trade show signage to good use! Below are a few tips to help you make the most of your trade show experience. […]

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Category: What's New

Mar 14, 2017

person planning on a desk

How to Build Excitement Leading Up to Your Event

Few things are as nerve-racking as anticipating an event and its turnout. What happens if no one shows up? What happens if everyone shows up and you run out of supplies? With so many unknowns, you may feel like you have little control over your event. Don’t let your nerves get the best of you, though. Building excitement is an effective way to get people talking about your event and […]

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Category: Events

Feb 27, 2017

marketing

How to Engage Your Consumers by Humanizing Your Brand

Engaging today’s customers is more challenging than ever before. You need to know the specifics on your buyer persona, maintain an active online presence and be proactive about your customers’ needs. It’s a difficult role to maintain, but the end result is deeper, more meaningful relationships that extend beyond a simple transaction. If you’re looking for more effective ways to engage your customers, think in terms of humanizing your brand. […]

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Category: What's New

Feb 9, 2017

lightbulbs

How to Become the Main Attraction at Your Next Trade Show Event

When you take the time to participate in trade show events, it’s imperative that you make the most of your time there. Not only do you want to be the main attraction and generate lots of traffic, but also you want to attract people who are actually interested in what you have to offer. Let’s discuss some of the ways that you can steal the show at your next trade […]

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Category: Trade Shows

Jan 25, 2017

Should I Rent or Buy A Trade Booth?

As a trade show marketer, you have two main options when it comes to trade show booths: you can rent one or buy one. There is no one-fits-all solution, as it all depends on your company’s needs. How many exhibits are you in each year? Does your company attend multiple events at one time? Would you be happy with the same booth each time, or do you want the flexibility […]

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Category: Booth Design

Jan 12, 2017

work talking

The Importance of Corporate Events on Company Culture

The culture of your company matters. Employees want a workplace that is positive and rewarding. Clients prefer to work with businesses that boast happy, engaged employees. Every move you make to strengthen your company culture is a direct investment in your workplace. Your business, after all, is only as strong as your best employees. Let’s talk about how corporate events can benefit the relationships that exist between your company and […]

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Category: Events

Dec 30, 2016

talking

How Much is Too Much? Creating the Buzz Around Your Event

It’s not surprising that attendance numbers for certain events are at all-time lows. Many people report that they don’t attend their high school and college reunions because they have Facebook. Fair enough. Yet when it comes to tradeshows, attendance remains strong. With plenty of consumer information available on the Internet, it seems logical that people would stop attending tradeshows just as they do reunions. However, tradeshows still bring in hundreds […]

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Category: Trade Shows

Dec 13, 2016

lightbulb idea

The Top 5 Trade Shows You Need to Attend in 2017

Attending trade shows are more than an opportunity to get away from the office for a few days. These events allow you to gain knowledge of new trends, meet other vendors and retailers in your industry and stimulate creativity. Below are the types of trade shows that are worth checking out in 2017. Technology Trade Show Just about every business can benefit from technology on some level. Even if you […]

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Category: Trade Shows

Dec 1, 2016

target

3 Exhibit Designs from 2016 that Blew Us Away

Every exhibit should tell a story that draws event-goers to a company and keeps them interested and wanting to learn more at the same time. We believe that trade show exhibit companies should create inviting designs that reflect the brands and goals of their clients. A major trend that took off at trade events this year was the ”un-booth” style, aiming to make attendees feel welcome to roam and interact […]

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Category: Booth Design

Nov 8, 2016

corporate branding

How Transmedia Storytelling Affects Corporate Event Branding

Transmedia storytelling is multiplatform storytelling. It is the technique of sharing a narrative across multiple media platforms (film, online, print, social networks, stage, television, etc.) where unique content is presented via each individual platform. It is also sometimes referred to as cross-media seriality or transmedia narrative. Transmedia storytelling can even involve simpler presentations over just a few low-tech media platforms. This cross media technique is important for corporate event branding. […]

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Category: What's New

Oct 25, 2016

trade show signage typography

Our 5 Favorite Techniques that Bring Graphics to Life

It takes a couple of seconds to realize the difference between poorly designed graphics and graphics that pop and capture your attention. Making sure that your graphics are well designed is vital for all aspects of your business from your branding and display advertising, to marketing. A well designed image can support your message while a badly designed image can actually detract from your message. At an event, your trade […]

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Category: What's New

Oct 20, 2016

networking-tips

5 Networking Tips for Trade Show Events

Attending a trade show can be one of the best ways to move your business forward. Many of the attendees are either running their own business or hold a position that can influence a business. This means that networking can help you accomplish everything from generating sales to forming partnerships, just by connecting with the right person. Here are five networking tips you can use to make the most out […]

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Category: What's New

Aug 16, 2016

Increase Your Marketing ROI With Trade Shows

Increase Your Marketing ROI With Trade Shows

Trade shows have long established themselves as top marketing opportunities and continue to be popular in recent years. In fact, a study by B2B Magazine found that events are second to digital in the amount of money businesses spend on media and marketing. Typically, about a third of a company’s total marketing budget is allocated for activities like events and exhibiting. Businesses are able to reach potential customers and other […]

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Category: Booth Design

Jul 13, 2016

full service trade show exhibit company

Does Your Trade Show Exhibit Company Do These 4 Things?

A good trade show exhibit company should be your one-stop-shop for custom exhibit designs that will maximize your trade show exposure. Hiring trade show booth builders may seem like a minor task on your to-do list, but it’s important to make sure you’re working with someone who will take the time to get to know your company, understand your goals, and believe in your brand as much as you do. […]

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Category: Booth Design

Jun 9, 2016

China Proves Trade Shows Aren't Just Popular in the US

China Proves Trade Shows Aren’t Just Popular in the U.S.

Marketing events are more than just a sale sign in front of a store. Trade show display companies from all over the U.S. are cashing in on trade shows and expos happening mostly in Chicago, Las Vegas, and Orlando. About 50% of the nation’s 200 largest shows occur in those three cities. According to B2B Magazine, these events make up the second largest area of growth in a marketing spending […]

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Category: Booth Design

May 18, 2016

Drive Your Technology Launch With A Custom Exhibit

Drive Your Technology Launch With A Custom Exhibit

What’s one of the best ways to connect consumers with a product? A marketing event. Trade shows connect businesses with other businesses as well as consumers giving them a firsthand experience of what a product can really do. Las Vegas, Chicago and Orlando are home to about 50% of the largest 200 trade shows in the United States. With the average trade show visitor spending 9.5 hours simply viewing the […]

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Category: Booth Design

Apr 6, 2016

Struggling To Find Trade Show Booth Ideas Inspiration Can Be Anywhere

Struggling To Find Trade Show Booth Ideas? Inspiration Can Be Anywhere

Preparing the perfect trade show exhibit can feel a little like playing the Oregon Trail video game. What do you take? Who do you take? What do you leave behind? How do you condense everything you need into custom trade show displays? Unfortunately, in the real world, the stakes are too high to get lost along the way. Trade shows can be a tremendous opportunity to promote your brand and gain […]

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Category: Booth Design

Mar 11, 2016

A Sign Of Things To Come E3 Considers Opening To The Public In 2016

A Sign of Things to Come? E3 Considers Opening to the Public in 2016

This March, news broke that the massive video game trade show E3 was considering a major, controversial change opening their doors to the public. The rumors cut to the heart of a major issue in the trade show industry, an issue without any clear answers. In essence, the governing body that manages E3 is asking a very fundamental question, who are trade shows really for, anyway? Traditionally, conferences and trade […]

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Category: What's New

Feb 16, 2016

MacMillan Custom Trade Show Exhibits

The Who, What, Where, When, Why and How of Custom Trade Show Exhibits

When promoting your brand and business, you’ll likely find yourself attending a number of trade shows and conferences to network and drum up new business. Unfortunately, at the biggest trade shows, it’s easy to be completely overshadowed by a competitor with a bigger budget, a small army of “booth babes,” and all the bells and whistles money can buy. So how do you maximize your budget when you design custom […]

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Category: Booth Design

Jan 28, 2016

Theres A Growing Consensus That Booth Babes Simply Dont Work

There’s A Growing Consensus That Booth Babes Simply Don’t Work

The new year opened with two of the biggest conferences of the year, CES in Las Vegas and the North American International Auto Show in Detroit. Over the years, attendees at conferences like these have been desensitized to a rather controversial sight, a creature colloquially known as the “booth babe.” Exhibitors desperate to draw eyes to their booths would hire a squad of buxom models to help hawk their wares. […]

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Category: What's New

Jan 18, 2016

Report Whats The Top Global Destination For Trade Shows

Report: What’s the Top Global Destination for Trade Shows?

According to an independent report released this January, Copenhagen, Denmark, ranks as the #1 international destination for flight punctuality, making it one of the top cities for trade shows, meetings and conventions in the world. Scandinavian countries have long had a stellar reputation for efficiency, and Denmark is no exception. Copenhagen also gains points for easy accessibility. Because it is a smaller city, it is possible to get from the […]

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Category: Booth Design

Dec 17, 2015

Trade Shows 101 7 Proven Pieces Of Advice For Designing Your First Exhibit

Trade Shows 101: 7 Proven Pieces of Advice For Designing Your First Exhibit

Custom exhibits can be incredibly fun to design, but ultimately trade shows are about business. Although you want to have fun and show off your company’s personality, there are certain guidelines you need to follow to actually attract new leads. Otherwise, attending a trade show is just a company-sponsored vacation, only instead of hanging out poolside, you’re handing out business cards. So to make sure you aren’t wasting any time, or money, […]

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Category: Booth Design

Nov 9, 2015

Utah Man Faces 3 Years in Prison for Trying to Sneak into Comic Con

Utah Man Faces 3 Years in Prison for Trying to Sneak into Comic Con

San Diego Comic-Con has evolved from a small gathering of comic enthusiasts into one of the biggest media events in the world. In recent years, Marvel and Disney have actually shut down production of their most expensive films simply to fly stars like Robert Downey Jr. and Chris Evans to San Diego, where fans will wait for hours just to be the first ones to catch a glimpse of a […]

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Category: What's New

May 18, 2015

Custom Exhibit Design

It’s #SuppliersDay @NYSCC

Check out our partner #Solvay booth #1549 showcasing new products and innovations.

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Category: Booth Design

May 13, 2015

Join Our Partner Mechosystems at #AIACON15

Join our partner #Mechosystems booth #2867 at #AIAcon15 It’s only the largest annual gathering of architects and design professionals in the U.S.

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Category: Booth Design

Apr 19, 2015

Corporate Event Management

#RIMS2015 is Back in #NewOrleans

Be sure to visit our partner #directDME booth #1608 for THE directDME ADVANTAGE.

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Category: Booth Design

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