The Exhibit Company, Inc. envisions, creates, and manages noteworthy occasions—and the press has caught wind.
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Planning for a trade show requires a lot of elbow grease. With so much on your mind, it’s easy to forget a few important items along the way. You don’t want to send your staff to a conference without the essentials, so put together a list of the materials that you can’t be without. As you gather everything before the show, you can go through the list and check off […]
Category: Trade Shows
Are you ready to make an impact at your next trade show event? Developing a strong event brand is an effective way to build credibility, loyalty, and awareness. It also helps you stand out at events where your competitors are vying for the same attention. Get ready to impress and dazzle your audience with these corporate event branding ideas. Social Media Props Encourage visitors to stop by your event booth […]
Category: Events
There’s a reason why businesses hire designers to handle their marketing materials. Good design is everything. It attracts attention from prospects, makes a brand memorable and forms positive associations with consumers. A solid design also tells the world who your brand is and what you have to offer customers. If you want to echo passion in your marketing materials, good design is a must. Whether you’re attending a trade show […]
Category: Booth Design
Startup owners have a lot on their plates, and many end up overlooking the benefits of attending a trade show. These events are incredibly important for new businesses as they boost morale, introduce you to new contacts, and generate more sales. And, trade shows are far from old school. In fact, with improved economic and job growth, the trade show industry is expected to grow 2.8% this year. If you’re […]
Category: Trade Shows
One of the most important aspects to consider when attending a trade show is your audience. If you don’t take the time to consider them, you could end up wasting thousands of dollars on a custom booth design that doesn’t connect with anyone. It has happened to other businesses, and you don’t have to make the same mistake. Defining a target audience isn’t as easy as it sounds. Before you […]
Category: Trade Shows
Creating a memorable exhibit may sound like a tall order when everyone is dabbling in the latest technology. Between digital signage, augmented reality, and interactive touch screens, most exhibits are demanding attention – and getting it. How can you ensure that your trade show booth not only stands out but leaves a lasting impression on visitors? Here at The Exhibit Company, Inc., we have a few secrets that have worked […]
Category: Trade Shows
Are you bored with your trade show exhibit? It may be time to invest in a state-of-the-art custom exhibit that highlights your brand’s strengths. However, just because you know that you need a new exhibit does not mean that the rest of the company will agree. Trade show booths are an investment, and you might need to prove your case. This is a lot easier to do when you know […]
Category: Trade Shows
If offline marketing has taken a backseat to your digital strategy, you are not alone. Digital advertising is incredibly important, but it’s not the whole kit and caboodle. Companies that integrate their online and offline strategies see a greater return on investment. Fortunately, you can get back on track with your goals by giving equal attention to your online and offline efforts. Let’s refresh ourselves on what offline marketing comprises, […]
Category: Trade Shows
A lot goes into planning a trade show event, so you certainly don’t want to waste the opportunity. No company intends to do this, but there are times when things unfold differently than expected. As you prepare for an upcoming trade show, it’s important to have your ducks in a row. Your exhibit and the people running it represent the quality, tone, and professionalism of your brand. Be proud of […]
Category: Trade Shows
What makes a trade show appearance truly spectacular? The answer lies in the details. Trade shows are excellent opportunities to introduce your brand, showcase your products, develop new connections, and grow your customer base. Yet many businesses struggle to see true ROI from their attendance. This could happen from any number of issues, such as having a poor display, hiring untrained booth staff, or talking more about yourself than the […]
Category: Trade Shows
One of the most popular motives for attending trade shows is to generate leads. Attending just one event can put your brand in front of hundreds or thousands of people. Once you meet potential clients, colleagues and vendors, you can nurture these relationships and turn them into paying customers. But, what if your trade shows haven’t been giving you leads to work with? Does this mean that your efforts have […]
Category: What's New
Summer is usually a slow down period for businesses. People are vacationing, taking time off work, and spending more time outdoors. Unless your business serves the summer lull, you probably use this time to catch up on things before the fall starts. While it’s great to get organized, don’t forget to keep your business up to date on the latest trends and technologies. The best way to do this – […]
Category: Trade Shows
Want to get more exposure at your next trade show? Trade shows are a cost- and time-commitment so you must make the most of them. Exhibitions introduce you to potential buyers that can help grow your business. What gets tricky is making sure that your business gets the right amount of exposure. Otherwise, you could end up being just another booth at the trade show. The Exhibit Company designs custom […]
Category: What's New
Trade shows are an investment. Even if you love to make appearances at these events, your budget likely doesn’t allow for it. Instead, you must choose shows that give you the biggest return on investment. As you narrow down your options for trade shows, here are five practical tips to keep in mind. Define Your Objectives Trade shows are for more than networking and coming home with free goodies. They […]
Category: Trade Shows
Despite living in a digital world, the trade show industry is booming. Trade shows are far from old fashioned, and in fact, fun, entertaining and profitable. If you are thinking about participating in a few trade shows to amplify your marketing strategy, you are making a great decision. You can’t be at every industry event, so follow these tips for choosing the best trade shows for your business. Here are […]
Category: Trade Shows
Want to get the word out about your upcoming trade show? Social media is one of the best tools you have to promote your event. As you get more comfortable using social media to share information, you’ll find what works best for your audience. Better yet, it costs nothing to post your event to social media, unless you want to boost your posts. Even then, you can set the budget […]
Category: Trade Shows
Graphics are a key part of your custom exhibit, but they can be some of the most expensive components. Fortunately there are ways to have amazing graphics for your booth while keeping costs to a minimum. To do this, work with a reputable exhibit design company that has a tried-and-true process. Experience is everything in this industry, as exhibit design firms know what types of features pay off and which […]
Category: Trade Shows
Technology has made incredible advancements over the years, inching its way into all types of industries. Even exhibit design firms have found a way to incorporate technology into their custom displays. Here at The Exhibit Company, Inc., we use technology to create touchable 3D experiences. These displays welcome interaction and are effective at developing memorable encounters. Exhibit design firms like The Exhibit Company, Inc. continue to find new ways to […]
Category: What's New
Trade shows are effective marketing opportunities, but they require significant resources. The last thing you want to do is foot the costs of travel, food, and lodging and not have a successful turnout. Unfortunately this happens to some businesses, especially when they’re just starting out. As you prepare for your next trade show event, be sure to steer clear of these common but crucial blunders. Not Engaging on Social Media […]
Category: Trade Shows
This time of the year, convention centers are getting ready for a new batch of trade shows. Some cities are more popular than others based on their venues and nearby attractions. Let’s check out five of the most popular cities for trade shows and why. Who knows – maybe you’ll find yourself at one of these destinations sometime in 2018! Las Vegas It’s no surprise that Las Vegas tops the […]
Category: Trade Shows
Trade shows are great marketing opportunities for small businesses. Some business owners are hesitant to add them to their marketing mix because they can be time-consuming and costly. While you can’t commit to all trade shows in your industry, it is important to attend a few. Taking just one day off of work can result in hundreds of potential new clients and increased brand visibility. If you are a small […]
Category: Trade Shows
With so many trade shows to choose from, it can be hard to decide which one is best for you! The right trade show can position your brand to capture new prospect leads, generate brand awareness, and increase traffic to your website. On the other hand, attending the wrong trade show can end up costing time and money. To ensure that you get the biggest bang for your buck, let’s […]
Category: Trade Shows
After your company makes an appearance at a trade show, you must determine if it was worth your time. To do this, you’ll need to measure your results. Let’s explore some of the best ways to evaluate your leads and effectively manage your trade show attendance. Direct Traffic and Organic Search One of the easiest ways to tell if you had a successful trade show is by measuring the direct […]
Category: Trade Shows
Planning a trade show is a highly involved process that requires months of planning and coordination. Between booking hotel rooms, ordering trade show supplies, and managing communications, there is plenty to keep you busy in the months prior. Unfortunately, one small miscommunication can compromise the success of your trade show. To ensure that everything goes smoothly, it’s best to customize your event to your exact needs. Below are four great […]
Category: Trade Shows
Using promotional items at a trade show is always smart. But, it’s easy to run out of ideas as to how to present them. Should you hand something out to each person that walks by? Is it better to leave the items on your table for visitors to browse? Or should you reserve branded swag for your most qualified leads? Below are a few ideas for effectively using promotional items […]
Category: Trade Shows
Having a custom exhibit built for your brand is an opportunity to perfect every detail. Rather than adjusting your needs to fit the exhibit, the booth is made specifically for your products and services. To ensure that the custom design process is handled with the utmost professionalism, a strategic approach must be applied. This way, each part of the process is given the appropriate attention. Through years of experience, The […]
Category: Booth Design
One of the brilliant advantages to purchasing a custom exhibit display is that you can use it over and over again. This cuts expenses, keeps your brand image consistent, and alleviates the burden of having to create new exhibits for each event. There is a hurdle, however, and that’s getting your custom display from show to show. What many exhibitors end up doing is hiring trade show transportation. This service […]
Category: Trade Shows
Part of being an effective marketer is creating a brand message that resonates with your target audience. It’s a difficult thing to achieve, even though it may sound basic. Although marketing teams do recognize customer pain points and human emotion, many struggle to develop a brand message. Why Do Brands Fall Short? In many cases, marketers miss the mark with their audience because they aren’t going deep enough. They may […]
Category: What's New
Choosing where to hold your next trade show isn’t always obvious. Trade shows are held at all different places and open to specific industries rather than the general public. Key factors to keep in mind are size and location, venue accommodations and staffing requirements. A little bit of planning goes a long way in ensuring a successful trade show with your name attached to it! Below are a few tips […]
Category: Trade Shows
Professional design work is commonly undervalued among small businesses. It’s not that small companies don’t see a need for professional design, but rather because they run on limited resources. To get the website, logo and marketing materials they need at a price they can afford, small businesses usually hire a freelancer or ask a current employee to do the work for them. If you are running a small business on […]
Category: Booth Design
Sticker shock happens in more places than you might imagine. Purchasing a home or new car will often leave you unpleasantly surprised, but the same feeling can arise when setting up for a trade show. With the premium price tags on exhibit properties, show services and travel accommodations, it’s easy to feel overwhelmed by the costs of marketing your brand. Fortunately, there are ways to maximize your marketing budget. Below […]
Category: Trade Shows
Whether you plan on hosting a single-day event or a weekend-long conference, your event should be memorable and exciting. Not only will people want to return for other events you host, but also you can earn a reputation for building supportive communities that embrace entrepreneurship and social benevolence. We’ve included five tips for staging events to market your business and become an industry leader. 1. Create an intimate environment. The […]
Category: Trade Shows
Leads are great. Sales are better. However, it’s hard to give your leads appropriate attention when you’re busy with exhibitor roles. Whether it’s designing your exhibit, putting together brand messaging, assigning staff to roles or meeting deadlines, your plate is already full. Throwing lead nurturing into the mix only complicates things. In an ideal world, your company would provide you with measurable goals and objectives for gathering leads, adding contact […]
Category: What's New
Every brand wants to leave a lasting impression on new customers. This is how you develop meaningful relationships and bring loyal customers on board. It can be difficult to create great impressions on that very first experience though if you do not know the proper steps to take. Your first interaction with a new customer can be brief, and it’s hard to share everything you want in a few seconds. […]
Category: What's New
Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, you can use an app to capture leads, […]
Category: Trade Shows
Creating a brand identify is the easy part. Creating a total brand experience is the hard part. A brand identity is how you want others to perceive your brand. It includes many components such as your logo, tone, tagline and typeface. A brand experience, on the other hand, is what causes people to feel emotion toward your brand. How Disney Has Created an Experience – Not Just an Identity Consider […]
Category: What's New
If you were asked what the true value of your trade show marketing efforts were, would you be able to answer? Most exhibitors do not track the percentage of leads brought in through trade shows, nor their return on investment. If you can’t recall the last time you looked at these numbers, you’re not alone. The main reason why exhibitors don’t track and measure lead data is because management isn’t […]
Category: Trade Shows
You don’t attend a trade show to sit in the corner and watch people walk by. You attend one to draw crowds to your new, unique trade show booth, generate leads and develop relationships. So how can you attract attention at a noisy and crowded event? Put your trade show signage to good use! Below are a few tips to help you make the most of your trade show experience. […]
Category: What's New
Few things are as nerve-racking as anticipating an event and its turnout. What happens if no one shows up? What happens if everyone shows up and you run out of supplies? With so many unknowns, you may feel like you have little control over your event. Don’t let your nerves get the best of you, though. Building excitement is an effective way to get people talking about your event and […]
Category: Events
Engaging today’s customers is more challenging than ever before. You need to know the specifics on your buyer persona, maintain an active online presence and be proactive about your customers’ needs. It’s a difficult role to maintain, but the end result is deeper, more meaningful relationships that extend beyond a simple transaction. If you’re looking for more effective ways to engage your customers, think in terms of humanizing your brand. […]
Category: What's New
When you take the time to participate in trade show events, it’s imperative that you make the most of your time there. Not only do you want to be the main attraction and generate lots of traffic, but also you want to attract people who are actually interested in what you have to offer. Let’s discuss some of the ways that you can steal the show at your next trade […]
Category: Trade Shows
As a trade show marketer, you have two main options when it comes to trade show booths: you can rent one or buy one. There is no one-fits-all solution, as it all depends on your company’s needs. How many exhibits are you in each year? Does your company attend multiple events at one time? Would you be happy with the same booth each time, or do you want the flexibility […]
Category: Booth Design
The culture of your company matters. Employees want a workplace that is positive and rewarding. Clients prefer to work with businesses that boast happy, engaged employees. Every move you make to strengthen your company culture is a direct investment in your workplace. Your business, after all, is only as strong as your best employees. Let’s talk about how corporate events can benefit the relationships that exist between your company and […]
Category: Events
It’s not surprising that attendance numbers for certain events are at all-time lows. Many people report that they don’t attend their high school and college reunions because they have Facebook. Fair enough. Yet when it comes to tradeshows, attendance remains strong. With plenty of consumer information available on the Internet, it seems logical that people would stop attending tradeshows just as they do reunions. However, tradeshows still bring in hundreds […]
Category: Trade Shows
Attending trade shows are more than an opportunity to get away from the office for a few days. These events allow you to gain knowledge of new trends, meet other vendors and retailers in your industry and stimulate creativity. Below are the types of trade shows that are worth checking out in 2017. Technology Trade Show Just about every business can benefit from technology on some level. Even if you […]
Category: Trade Shows
Every exhibit should tell a story that draws event-goers to a company and keeps them interested and wanting to learn more at the same time. We believe that trade show exhibit companies should create inviting designs that reflect the brands and goals of their clients. A major trend that took off at trade events this year was the ”un-booth” style, aiming to make attendees feel welcome to roam and interact […]
Category: Booth Design
Transmedia storytelling is multiplatform storytelling. It is the technique of sharing a narrative across multiple media platforms (film, online, print, social networks, stage, television, etc.) where unique content is presented via each individual platform. It is also sometimes referred to as cross-media seriality or transmedia narrative. Transmedia storytelling can even involve simpler presentations over just a few low-tech media platforms. This cross media technique is important for corporate event branding. […]
Category: What's New
It takes a couple of seconds to realize the difference between poorly designed graphics and graphics that pop and capture your attention. Making sure that your graphics are well designed is vital for all aspects of your business from your branding and display advertising, to marketing. A well designed image can support your message while a badly designed image can actually detract from your message. At an event, your trade […]
Category: What's New
Attending a trade show can be one of the best ways to move your business forward. Many of the attendees are either running their own business or hold a position that can influence a business. This means that networking can help you accomplish everything from generating sales to forming partnerships, just by connecting with the right person. Here are five networking tips you can use to make the most out […]
Category: What's New
Trade shows have long established themselves as top marketing opportunities and continue to be popular in recent years. In fact, a study by B2B Magazine found that events are second to digital in the amount of money businesses spend on media and marketing. Typically, about a third of a company’s total marketing budget is allocated for activities like events and exhibiting. Businesses are able to reach potential customers and other […]
Category: Booth Design
A good trade show exhibit company should be your one-stop-shop for custom exhibit designs that will maximize your trade show exposure. Hiring trade show booth builders may seem like a minor task on your to-do list, but it’s important to make sure you’re working with someone who will take the time to get to know your company, understand your goals, and believe in your brand as much as you do. […]
Category: Booth Design
Marketing events are more than just a sale sign in front of a store. Trade show display companies from all over the U.S. are cashing in on trade shows and expos happening mostly in Chicago, Las Vegas, and Orlando. About 50% of the nation’s 200 largest shows occur in those three cities. According to B2B Magazine, these events make up the second largest area of growth in a marketing spending […]
Category: Booth Design
What’s one of the best ways to connect consumers with a product? A marketing event. Trade shows connect businesses with other businesses as well as consumers giving them a firsthand experience of what a product can really do. Las Vegas, Chicago and Orlando are home to about 50% of the largest 200 trade shows in the United States. With the average trade show visitor spending 9.5 hours simply viewing the […]
Category: Booth Design
You can find anything on the Internet, and there’s no shortage of How-to guides explaining exactly how to use social media to your advantage at trade shows. Unfortunately for anyone that doesn’t like totally wasting their time, most of these guides aren’t worth the pixels they’re printed on. We aren’t Luddites with a contrarian streak, so we won’t tell you that social media isn’t worth your time. It is. That […]
Category: Booth Design
Preparing the perfect trade show exhibit can feel a little like playing the Oregon Trail video game. What do you take? Who do you take? What do you leave behind? How do you condense everything you need into custom trade show displays? Unfortunately, in the real world, the stakes are too high to get lost along the way. Trade shows can be a tremendous opportunity to promote your brand and gain […]
Category: Booth Design
This March, news broke that the massive video game trade show E3 was considering a major, controversial change opening their doors to the public. The rumors cut to the heart of a major issue in the trade show industry, an issue without any clear answers. In essence, the governing body that manages E3 is asking a very fundamental question, who are trade shows really for, anyway? Traditionally, conferences and trade […]
Category: What's New
When promoting your brand and business, you’ll likely find yourself attending a number of trade shows and conferences to network and drum up new business. Unfortunately, at the biggest trade shows, it’s easy to be completely overshadowed by a competitor with a bigger budget, a small army of “booth babes,” and all the bells and whistles money can buy. So how do you maximize your budget when you design custom […]
Category: Booth Design
The new year opened with two of the biggest conferences of the year, CES in Las Vegas and the North American International Auto Show in Detroit. Over the years, attendees at conferences like these have been desensitized to a rather controversial sight, a creature colloquially known as the “booth babe.” Exhibitors desperate to draw eyes to their booths would hire a squad of buxom models to help hawk their wares. […]
Category: What's New
According to an independent report released this January, Copenhagen, Denmark, ranks as the #1 international destination for flight punctuality, making it one of the top cities for trade shows, meetings and conventions in the world. Scandinavian countries have long had a stellar reputation for efficiency, and Denmark is no exception. Copenhagen also gains points for easy accessibility. Because it is a smaller city, it is possible to get from the […]
Category: Booth Design
Custom exhibits can be incredibly fun to design, but ultimately trade shows are about business. Although you want to have fun and show off your company’s personality, there are certain guidelines you need to follow to actually attract new leads. Otherwise, attending a trade show is just a company-sponsored vacation, only instead of hanging out poolside, you’re handing out business cards. So to make sure you aren’t wasting any time, or money, […]
Category: Booth Design
San Diego Comic-Con has evolved from a small gathering of comic enthusiasts into one of the biggest media events in the world. In recent years, Marvel and Disney have actually shut down production of their most expensive films simply to fly stars like Robert Downey Jr. and Chris Evans to San Diego, where fans will wait for hours just to be the first ones to catch a glimpse of a […]
Category: What's New
Check out our partner #Solvay booth #1549 showcasing new products and innovations.
Category: Booth Design
Join our partner #Mechosystems booth #2867 at #AIAcon15 It’s only the largest annual gathering of architects and design professionals in the U.S.
Category: Booth Design
Be sure to visit our partner #directDME booth #1608 for THE directDME ADVANTAGE.
Category: Booth Design