The Buzz | The Exhibit Company, Inc.

The Buzz

Keep up with The Exhibit Company, Inc.

The Exhibit Company, Inc. envisions, creates, and manages noteworthy occasions—and the press has caught wind.
Take a peek at our press gallery—and start imagining what we can do for you.

View Articles By:

Jun 26, 2026

How to Choose the Best Trade Show Exhibit Company for Your Brand

Selecting the best trade show exhibit company is one of the most important decisions an exhibitor makes, since it affects everything from booth design to budget to how smoothly the event itself runs. With so many vendors offering similar promises, knowing what to actually look for can save time, money, and headaches down the line. How They Plan for Visitor Flow How visitors move through a booth space has a […]

Category: What's New

May 21, 2026

Trade Show Booth Layout: How to Set Up Your Space for More Leads

In a busy exhibition hall, every display competes for attention. Some booths naturally attract more visitors, while others struggle to draw a crowd. Understanding the factors that influence this difference helps exhibitors refine their approach and create stronger engagement opportunities. At The Exhibit Company Inc., we design booths that don’t just look great; in fact, they work. From layout flow to interactive elements, every decision we make is aimed at […]

Category: Booth Design

Apr 16, 2026

Trade Show Booth Layout: How to Set Up Your Space for More Leads

You can have the best graphics, the sharpest branding, and the most compelling product on the floor and still walk away with a weak lead list. More often than not, the culprit is layout. How you arrange your space determines whether visitors stop, stay, and talk, or if they keep walking. Start with the goal, then design the floor plan Even the most visually stunning booth can fail if visitors […]

Category: What's New

Mar 22, 2026

Trade Show Booth Design for Lead Generation

Trade Show Booth Design for Lead Generation Exhibiting at trade shows gives brands a powerful opportunity to connect directly with potential clients, partners, and investors. A well-designed trade show booth communicates a company’s value, credibility, and personality before a single conversation begins; and when done right, it becomes one of the most effective lead generation tools in your marketing mix. Understanding the Audience and Goals Before exploring trade show booth […]

Category: What's New

Feb 24, 2026

From Static Display to Immersive Environment: The Shift in Trade Show Design

In the current trade show landscape, a logo on a backdrop is no longer enough to stop a prospect in the aisle. Attendees today are not looking for brochures; they are looking for experiences. At The Exhibit Company, Inc., we have seen a definitive shift in what generates ROI: the transition from a “booth” to a “branded environment.” For marketing directors and exhibitors, understanding this shift by a trade show […]

Category: What's New

Feb 5, 2026

Custom Island Display at AAD Dermatology Show

Strategic Exhibit Design: Managing Logistics to Control Costs and Complexity

In the trade show industry, flash and creativity grab attention, but logistics dictate success. While every exhibitor knows they need power and AV, the difference between a successful show and a stressful one often comes down to execution. At The Exhibit Company, we believe that “innate creativity” must be backed by practical, cost-efficient strategy. The goal isn’t just to make the booth work; it is to manage the technical details […]

Category: What's New

Feb 5, 2026

Beyond the Visuals: How Strategic Logistics Protect Your Brand and Budget

In trade show environments, the line between success and frustration is often defined by logistics. At The Exhibit Company, we believe great exhibit design is about more than creative visuals — it’s about reliable performance, organized preparation, and cost control. By managing your trade show logistics strategically, you protect both your brand and your budget. Balancing Creativity and Practicality Every element of effective exhibit design — from video screens to […]

Category: What's New

Dec 26, 2025

How Custom Trade Show Exhibit Companies Reduce Costs for Growing Brands

Expanding brands often face the challenge of balancing visibility with budget. Exhibiting at trade events is valuable, yet the costs of design, logistics, and staffing can escalate quickly. Custom trade show exhibits lower costs to help manage these factors strategically, allowing brands to focus on engagement rather than expenses. Let us now explore how! Strategic Design Efficiency One of the most effective methods to control costs lies in exhibit design. […]

Category: What's New

Nov 20, 2025

Integrating Digital Touchpoints: How Smart Tech Enhances Exhibit Design

Smart technology is transforming the way brands connect with visitors on-site at trade shows. By integrating digital touchpoints into exhibit design, companies can create immersive, data-driven experiences that stand out and drive measurable engagement. Why Digital Integration Matters On-Site In today’s competitive trade show environment, simply having a visually appealing booth is no longer enough. Attendees expect interactivity and personalization. On-site digital touchpoints, such as interactive screens, virtual reality (VR), […]

Category: What's New

Oct 21, 2025

Common Exhibit Design Mistakes (and How to Avoid Them)

Designing a Trade Show Booth that grabs attention and communicates your brand clearly takes more than good visuals. At The Exhibit Company, Inc., we’ve spent decades helping businesses bring their brand to life through innovative booth design for trade shows. Over the years, we’ve seen how a few small mistakes can make a big difference in engagement, flow, and ROI. Below are the most common trade show booth design mistakes […]

Category: What's New

Oct 5, 2025

The Top Mistakes Companies Make with Trade Show Booths (And How to Avoid Them)

Trade shows represent one of your most significant marketing investments, yet many companies unknowingly sabotage their success with preventable mistakes. Understanding these common pitfalls can transform your trade show booth from a costly disappointment into a powerful business development tool. Planning Too Late in the Game The biggest mistake companies make? Waiting until the last minute to plan their trade show presence. When you’re running a busy business, it’s easy […]

Category: What's New

Sep 2, 2025

The Impact of Custom Exhibit Design on Post-Show Brand Recall

Custom exhibit design boosts post-show brand recall by combining consistent branding, sensory engagement, and memorable storytelling. By using branded exhibit displays, interactive exhibit solutions, and modular exhibit design, companies can create immersive experiences that stick in attendees’ minds long after the event. Quality exhibit fabrication services ensure a professional, trustworthy appearance, while thoughtful layouts guide visitors through a clear brand narrative. These elements work together to strengthen memory retention and […]

Category: What's New

Aug 21, 2025

Seamless Setup and Teardown: The Secret to a Flawless Custom Trade Show Exhibit

For businesses with large, complex custom trade show exhibits and booths, logistics can be a minefield of potential delays and hidden costs. This is why the real secret to a flawless presentation isn’t just planning—in fact, it’s partnering with a professional trade show exhibit company that handles every detail for you. At The Exhibit Company Inc., we take ownership of the entire process, ensuring your team can focus on what […]

Category: What's New

Jul 6, 2025

Creating a Buzz: Innovative Ways to Make Your Exhibit Stand Out

Trade shows are a golden opportunity for businesses to gain exposure, generate leads, and build relationships—but only if they manage to stand out. With numerous booths vying for attention, making your exhibit stand out is more important than ever. Whether you are showcasing a new product or reinforcing your brand presence, the secret lies in creativity, strategy, and engagement. By focusing on unique ideas and professional execution, you can turn […]

Category: What's New

May 25, 2025

Questions to Ask Before Hiring a Trade Show Exhibit Company

Stepping into a trade show with a standout exhibit can elevate your brand to new heights. Attendees buzz around booths that catch the eye, sparking interest and forging connections. But what about hiring a trade show exhibit company and ensuring the company delivers that magic? Before signing on the dotted line, asking the right questions can save you stress and set the stage for success. Ready to find the perfect […]

Category: What's New

Apr 26, 2025

Custom Trade Show Booths: How To Make Them To Wow Conference Attendees

Imagine stepping into a trade show where your brand’s booth steals the spotlight. Attendees are drawn in, eyes wide, captivated by a space that screams you. Ready to make that happen? Let’s explore how custom trade show booths can showcase your best products, engage your audience, and leave a lasting impression. Craft Your Brand’s Story What sets your brand apart? A stellar exhibit is more than a setup. It’s a […]

Category: What's New

Mar 25, 2025

Adapting Booth Design to Fit Any Venue

Adapting Booth Design to Fit Any Venue When it comes to showcasing your brand, size doesn’t dictate success; strategy does. Whether you’re working with a cozy corner at a local expo or commanding a sprawling trade show floor, adapting booth design to captivate and inspire leaves a lasting impression. At The Exhibit Company, Inc., we’ve spent 50 years perfecting the art of transforming any venue into a powerful branded experience […]

Category: What's New

Feb 26, 2025

Why Use Collaborative Design For Better Trade Show Results

Trade shows provide businesses with a valuable platform to gain visibility. They are a powerful way to connect with potential clients, elevate brand visibility, and showcase products. Maximizing your trade show success starts with a display that captivates and engages your audience. Hiring a professional booth designer is a smart investment that shouldn’t be overlooked. Working with professionals leads to better results than designing your booth alone as they will […]

Category: What's New

Feb 19, 2025

Trade Show Design for Multi-Brand Experiences: How to Represent Different Products in One Booth

Attending a trade show can be an exciting—and sometimes overwhelming—experience. For exhibitors, it’s an opportunity to showcase their products, network with potential clients, and elevate their brand presence. But what happens when you represent multiple brands or product lines in a single booth? How do you create a cohesive and engaging trade show design and experience that does justice to each product while maintaining a unified message? In this post, […]

Category: What's New

Jan 21, 2025

From Vision to Reality: How Custom Displays Transform Brand Storytelling

When it comes to branding, telling your story is everything. It’s the narrative that sets you apart, the thread that weaves together your mission, your values, and your products. But great storytelling isn’t just about words on a page or graphics on a screen. It’s about creating an experience—something tangible that your audience can see, touch, and feel. This is why in this article, we will look at how custom […]

Category: What's New

Dec 9, 2024

Custom Trade Booth Design with Barcelona furniture

Trade Booth Design: Bringing Your Vision to Life

Presenting a standout trade booth design is a significant opportunity to showcase your brand. Your booth serves as the physical embodiment of your business, and a well-executed design can be the key to capturing attention and generating valuable leads. Collaborating with a professional booth designer ensures your vision comes to life while meeting your marketing goals. But how do you ensure this partnership is successful? Here’s a step-by-step guide to […]

Category: Booth Design, Custom Display Booth Designs, Trade Shows

Oct 16, 2024

Should I Invest in a Custom Trade Show Booth?

A custom trade show booth remains a popular choice for businesses, allowing you to display your brand without restraints. Whether you’re seeking new customers or investors for your product, trade shows provide valuable networking opportunities to elevate your brand. Trade shows can be costly, and a common reason for low attention is poor booth design If you find yourself asking the question, “Why should I invest in a trade show […]

Category: Booth Design, Custom Display Booth Designs, Trade Shows

Sep 16, 2024

Maximizing Small Booth Spaces: Clever Design Tips

Small booth spaces can be just as exciting at trade shows. They’re easier to “fill” and give the appearance of it being busy and vibrant. Our experienced trade show exhibit company has compiled a list of tried and true tips to help you pull it together. Clever Design Tips For Maximizing Small Booth Spaces The first step in setting up your booth is knowing your message. This single decision can […]

Category: Booth Design

Aug 20, 2024

20x20 Island Exhibits | Exhibit Lighting

Exhibit Booth Lighting: Transforming the Experience

If your exhibit booth lighting doesn’t highlight your brand, then your selling points will fade in the background. Your exhibition booth should display everything you offer, and lighting is a key element of any successful trade booth. How Exhibit Booth Lighting Impacts Your Trade Booth’s Appearance Light, in short, defines a given space. It illuminates areas, highlights key features, and provides a clear vision of the environment. Effective lighting elevates […]

Category: Booth Design, Custom Display Booth Designs, Trade Shows

Jul 17, 2024

Key Elements of an Effective Trade Show Booth Design

Key Elements For an Effective Trade Show Booth

If you’re planning on attending a trade show and want your booth to draw in passers-by, you need to consider many elements. The way your booth is designed can be the difference between success and failure, and it’s essential that it is distinctive enough to stand out from your competitors. Trade Show Booth Simplicity If your booth looks too cluttered, people may be put off from visiting it. Loud music […]

Category: Booth Design, Custom Display Booth Designs, Trade Shows

Jun 21, 2024

custom island booth for cosmetics at beautycon | Impactful Trade Booth Design

Partnering with Exhibit Company Inc.

Trade shows allow you to meet new people, learn about the latest trends, and get insider info. But most of all, they allow you to laser focus on the right prospects and showcase your brand. Investing the time and resources into your booth produces the maximum impact on attendees. How Exhibit Companies Can Highlight Your Brand Trade shows are a great opportunity to showcase your brand. It can be to […]

Category: Booth Design, Trade Shows

May 31, 2024

Trade Show Checklist

So you’ve secured a spot at an upcoming Trade show and now you need a Trade Show Checklist. There’s so many tasks and elements that go into a successful trade show, you don’t want to forget anything. Trade shows help businesses conduct market research. They can review the competition and their newest offerings. Most importantly it permits the perfect environment to secure new leads. Here are a few things you […]

Category: Booth Design, Trade Shows

Apr 19, 2024

Trade Show Participation: Return on Investment

Knowing how to calculate return on investment (ROI) for trade show participation is crucial for any business. If you’re a startup or an industry giant you need to know if the resources that you’ve put in, paid off. Here we’ll discuss methods for evaluating your trade show participation ROI so that improvements can be made. Understanding Trade Show ROI 1. State Clear Objectives You must determine what success means to […]

Category: Booth Design, Trade Shows

Mar 18, 2024

Expanding Your Reach through Trade Shows

Trade shows offer invaluable opportunities for businesses to expand their reach, connect with potential customers, and showcase their products or services. However, navigating these bustling events requires strategy and finesse. Whether you’re a seasoned exhibitor or a newcomer to the trade show scene, implementing the right practices can make all the difference in maximizing your impact and achieving your objectives. Let’s discuss five essential strategies to enhance your trade show […]

Category: Booth Design, Trade Shows

Feb 21, 2024

Custom Trade Show Booth Designs for Small Spaces

Trade Show Booth Design is pivotal for marketing and brand exposure. It offers a unique platform for businesses to showcase their innovations, network, and engage directly with potential clients. However, the limited space at these events can pose significant challenges. This necessitates innovative design solutions to make the most of every inch. This article explores strategic design approach and innovative strategies to maximize small trade show booth design. Understanding Space […]

Category: Booth Design, Trade Shows

Jan 17, 2024

Maximizing Trade Show ROI: Strategies for Exhibitors

Maximizing Trade Show ROI is a pivotal opportunity for businesses to showcase their products and services, connect with potential clients, and stay ahead of industry trends. However, the key to success lies in maximizing your Return on Investment (ROI) from these events. Exhibitors invest a considerable amount of resources in custom-built exhibits and trade show booth design, and to ensure you get the most out of your investment, we’ve outlined […]

Category: Booth Design, Events, Trade Shows

Dec 18, 2023

Beyond Aesthetics: Functionality in Trade Show Booth Design

In the dynamic world of trade shows and exhibitions, where first impressions count, your booth design is Paramount. It attracts, lures and engages potential clients. While aesthetics usually take the spotlight, exhibitors are increasingly recognizing the significance of trade show booth design. In this post, we look into the realm of custom-built exhibits. Explore how a focus on functionality can elevate your booth’s impact, leaving a lasting impression on your […]

Category: Booth Design, Events, Trade Shows

Nov 14, 2023

Captivate Your Audience with Attractive Trade Booth Design

Trade booth design is the skilled art of attracting and engaging your audience amongst a sea of distractions and competing salespeople. When it comes to trade shows, a well-designed and strategically laid out booth can be the key to turning heads and making lasting impressions. In this post, we’ll delve into the nuances of the trade show booth design, exploring five tips that can transform your custom-built exhibits into showstoppers. […]

Category: Booth Design, Events, Trade Shows

Oct 20, 2023

The Impact of Audio-Visual Integration in Exhibit Design

In the ever-evolving world of trade show booth design, staying ahead of the competition is crucial for companies looking to make a lasting impression. Custom exhibit booths have become the go-to strategy for businesses seeking to stand out at trade shows and expos. One of the most innovative and impactful strategies in this arena is the integration of audio-visual elements. In this post, we’ll explore the five significant impacts of […]

Category: Booth Design, Events, Trade Shows, What's New

Sep 22, 2023

Turning Leads into Customers: Leveraging Booth Design for Sales Conversion

In the bustling world of business, trade shows and booth design stand as powerful platforms where companies showcase their products and services, striving to make lasting impressions on potential customers. In this competitive arena, every interaction counts, and the importance of turning leads into customers cannot be overstated. This edition will delve into the art and science of leveraging booth design to transform leads into loyal customers. 1. Crafting the […]

Category: Booth Design, Events, Trade Shows

Aug 15, 2023

From Booth to Brilliance: Elevate Your Trade Show Presence

In the bustling world of business, trade shows provide an invaluable platform for companies to showcase their products, build connections, and forge new opportunities. A carefully crafted trade show presence can spell the difference between being just another booth in the crowd and truly standing out as a brand of distinction. With the right strategies in place, your custom trade show exhibits can become a masterpiece, attracting visitors and leaving […]

Category: Booth Design, Events, Trade Shows

Jul 20, 2023

The Power of a Captivating Trade Show Booth: How Design Can Make a Difference

The Power of a Captivating Trade Show Booth: How Design Can Make a Difference In the highly competitive world of trade shows and exhibitions, standing out from the crowd is essential to attract visitors and leave a lasting impression. One of the most powerful tools at the disposal of businesses and trade show booth designers is an eye-catching and captivating trade show booth design. The design of a booth can […]

Category: What's New

Jun 20, 2023

Our Must-Haves for Your Next Big Trade Show

Preparing for a significant trade show can be both exciting and overwhelming. To ensure a successful and impactful presence at your next big trade show, it is essential to have the right essentials in place. In this blog, we will discuss the must-have items and strategies that will help you make the most out of your trade show experience and leave a lasting impression on attendees. 1. Eye-Catching Booth Design […]

Category: What's New

May 16, 2023

Animal supplements tradeshow booth design with weight lifter deadlifting

Captivating Your Audience With Graphics From The Exhibit Company

Tradeshow Graphic Displays are an essential element of any successful trade show or event. These displays serve as the visual representation of your brand and convey a message that resonates with your target audience. In this blog post, we have discussed 10 tips to captivate your audience with graphics from The Exhibit Company. Now, let’s dive deeper into each of these tips to understand why they are so important. 10 […]

Category: What's New

Apr 27, 2023

5 Expert Tips for Designing a Winning Tradeshow Booth: Engaging, Informative, and Insightful Strategies

Tradeshows are vital platforms for businesses to present their products and services, forge connections with potential clients, and network with industry professionals. A well-crafted tradeshow booth can captivate attendees, boost brand recognition, and lead to successful event outcomes. In this engaging and insightful article, we delve into five essential tips for designing a winning tradeshow booth, enhanced by expert perspectives from the industry. 1. The Art of Captivating Booth Design: […]

Category: Booth Design, Trade Shows

Mar 20, 2023

4 Ways The Exhibit Company Can Help Drive Your Sales

Trade shows are all about standing out from the competition. A custom trade show exhibit can help your brand make a lasting impression and generate more leads than a generic booth. The Exhibit Company can help you make a visual display that attracts customers and increases brand awareness. Here are four ways The Exhibit Company can help drive your sales with custom trade show exhibits: 1. Design Expertise One of […]

Category: Events, Trade Shows, What's New

Feb 24, 2023

Ways We Can Customize Your Trade Show Display

The Exhibit Company is your trusted choice for custom trade show displays. We have over five decades of experience providing custom exhibits and trade show design solutions. Our company works with brands to create inviting and captivating live experiences for their audiences. We have design experts, engineers, and multi-media professionals working on display aspects such as light, color, texture, and scale. Here are three ways we can customize your trade […]

The Buzz | The Exhibit Company, Inc.

Keep up with The Exhibit Company, Inc.

Ready for your next event?

Let us take it to the next level!