When you take the time to participate in trade show events, it’s imperative that you make the most of your time there. Not only do you want to be the main attraction and generate lots of traffic, but also you want to attract people who are actually interested in what you have to offer. Let’s discuss some of the ways that you can steal the show at your next trade event and walk away with quality leads to connect with.
Do the Necessary Research
It doesn’t matter if you attend 20 shows in a year or two. You should always do your research so that you are well prepared and able to take charge of the event. For instance, who are the keynote speakers? What other businesses are attending? What types of facilities are available? With this information in your hands, you can be better prepared for the event and other exhibitors that will be there.
Opt for a Custom-Built Booth
If you’re complacent, you’ll end up looking like everyone else. Think of a way that you can make your booth stand out, such as by having a custom-built trade show exhibit or an interactive display. Consumers are more likely to remember a brand when they engage with it, such as by having to answer a question, put together a puzzle or play a short game.
Offer a Valuable Incentive
Anything that is free instantly piques attention from trade show attendees. However, you want to be careful about handing out products that are free just for the sake of it. Some people will take them because they are free, even though they have no interest in your product. A better use of your budget is to offer something of value for those who are truly interested, such as a free trial, free demo or a free training course.
Leave an Impression with Your Visuals
While it’s great to be prepared and have awesome incentives to give away, these things are only going to work if you have the traffic coming to you. Don’t forget that the backbone of any great exhibit is the visual look of it. Give attention to your color scheme, backdrop, logos and other types of marketing products. They should be strategic and align with your brand, but they also need to be visually appealing.
For your next trade show event, don’t be afraid to go outside your comfort zone with a custom-made exhibit. You can showcase your best products and offerings while leaving a lasting impression on visitors.