Virtual reality (VR) and augmented reality (AR) place people into a scene that looks as close to real life as possible. As this technology becomes more mainstream, businesses are looking for new ways to incorporate it into their trade show appearances. Trade show events provide the perfect opportunity to utilize VR and AR because attendees can interact with the brand in a highly engaging and memorable way.
If you’re curious as to how your brand can use VR and AR at your next trade show, here are some ideas to discuss with your team.
Visualize Your Products and Services
One of the best ways for a consumer to know if your product or service is right for them is by testing it out. Attending a trade show puts consumers closer to your products and services, but it may not be possible for them to fully engage – until now. With VR and AR, you can help consumers imagine what it would be like to own your product or use your service.
Provide Hands-on Training
Some products and services require a learning curve, which is where VR and AR come in handy. Before customers place an order, they can participate in a tutorial or hands-on training session that explains how to use your product. This training allows customers to get more from their purchase and increase their confidence in your brand.
Increase Traffic to Your Booth
Interactive games, trivia, and storytelling are fun ways to create excitement around your brand and drive traffic to your booth. You can throw in prizes or leaderboards to kick up the level of competition and keep your brand front and center.
Demonstrate New Technologies
Trade shows are often used to demonstrate new technologies and innovations. However, it can be difficult to showcase new technology with a standard booth. Thankfully, VR and AR allow brands to present new equipment in a virtual setting, whether it’s new machinery for a construction business or new operating materials for an emergency room.
Display Entire Product Lines
Booth space is often limited, as space costs money. To trim down costs, most brands limit the number of items they bring to their trade show events. VR and AR make it possible to bring along an entire product line – and you don’t have to worry about packing, shipping, or setting it up. Upload your pictures and videos and let your audience experience all of your products as if they were sitting in front of them.
Virtual reality and augmented reality can definitely drive traffic to your trade show booth and help you stand apart from your competitors. There are many ways to use VR and AR, so you’ll have to go through your options and determine what fits your brand best. As you can see, the possibilities are endless!