Graphics are a key part of your custom exhibit, but they can be some of the most expensive components. Fortunately there are ways to have amazing graphics for your booth while keeping costs to a minimum. To do this, work with a reputable exhibit design company that has a tried-and-true process. Experience is everything in this industry, as exhibit design firms know what types of features pay off and which ones can be skipped.
Let’s examine the most important factors that affect the cost of graphic design and how to make them more affordable.
Artwork and Production
How your artwork is developed and delivered has a big impact on price. The best way to reduce these costs is by having a clear vision of what you want. Every minute that graphic designers spend on your project costs money, so avoid giving vague instructions. Be ready to supply your designer with the sizes, colors, and file types you want. Additionally, give your graphic design professional enough time to complete the work, usually 4-6 weeks. This way, you have plenty of time to correct inconsistencies.
Types of Materials
Another factor that affects graphic design costs is material. Materials are important because they affect quality and appearance. Paying less for cheap materials won’t get you far in the long run if you have to replace them often or lose potential clients. At the same time, you don’t need to pay top dollar for premium materials. Here are a few suggestions for saving money without sacrificing quality.
- Ask to have the materials and their costs and benefits listed out to compare apples to apples.
- Inquire about generic brands, which can be just as good as name brands.
- Consider remnants from other exhibitors’ orders. If there are leftover materials that you can use, this reduces waste and cost.
Exhibit Size and Weight
A lightweight and compact exhibit is easier to handle than one that is big and awkward. Keeping the size and weight of your exhibit to a minimum is in your best interests, as it will be easier to store, transport, set up, and take down. While these extra costs may seem minimal for one or two shows, they add up over the year. Plus, a versatile weight and size makes it easy to reuse the materials for corporate events, business meetings, and more.
Your Long Term Vision
Without a long term vision, you can end up spending more in the long run. Many materials can be reused for future shows, group meetings and corporate events. By planning ahead, you can have these materials made at once. Also, knowing what you need allows you to request the sizes, colors, and designs upfront. This way, you don’t have to pay to have them done later.
Graphic design can make or break your exhibit, so you don’t want to skimp in this area. By paying attention to the factors above, you can make the most of your budget while getting a great design for your custom trade show booth.