Destinations | The Exhibit Company, Inc.

Marketing events are more than just a sale sign in front of a store. Trade show display companies from all over the U.S. are cashing in on trade shows and expos happening mostly in Chicago, Las Vegas, and Orlando. About 50% of the nation’s 200 largest shows occur in those three cities. According to B2B Magazine, these events make up the second largest area of growth in a marketing spending budget, digital being first.

Trade shows are not just popular in the U.S., they are also held and attended by people all over the world. China, for example, is home to the Meat Expo China, which is in its 12th year. The three-day expo allows businesses to showcase innovative technology and machinery, meat and meat-based products, and total solutions for the meat-processing industry.

In 2015, the event was held in Shanghai and hosted more than 5,000 visitors from 10 different countries. Trade show exhibit companies are well aware of the benefits of such international marketing events and design custom exhibit booths and custom exhibit displays for other businesses to stand out from the rest.

An experienced trade show display company knows the guidelines for display graphics and the importance of space at these events. Space is limited and although there are many things to do, audiences do not spend much time on content that isn’t attention-grabbing. Exhibit graphics are very important to getting consumers to connect with businesses. This is the purpose of attending a trade show and if the consumers are not responding, there lies a problem within itself.

A good trade show display company understands that less is more and has an understanding of how to balance creating visuals that are exciting, yet not too distracting from the company’s message. This is not something most marketing departments are able to do in an environment like a trade show. For this reason, they connect with exhibit design firms and, in return, see an increase in product sales and a significant return on investment.

If your business is looking to expose the benefits of their product to the general public internationally or simply test consumer responses domestically, trade shows are the best way to do so. Once you’ve decided to attend an event like this, contact The Exhibit Company, Inc. and make your product the next big thing.

According to an independent report released this January, Copenhagen, Denmark, ranks as the #1 international destination for flight punctuality, making it one of the top cities for trade shows, meetings and conventions in the world. Scandinavian countries have long had a stellar reputation for efficiency, and Denmark is no exception.

Copenhagen also gains points for easy accessibility. Because it is a smaller city, it is possible to get from the airport to the city center in fewer than 15 minutes by metro, and it only costs five euros to do so.

Of course, your next big conference will likely be held somewhere closer to home. Of the 200 largest annual trade shows in the United States, 50% take place in Las Vegas, Chicago, or Orlando. But no matter the destination, you still need to ensure that your trade show exhibit is managed well and flows smoothly, showing your company in the best possible light. And while you can’t control where the trade show is held, you can make sure you design custom exhibits for your company that really make it shine.

So what can you do to ensure that your custom exhibit displays stand out from the crowd, whether you’re in Copenhagen, Denmark or Sheboygan, Wisconsin?

Here are three tried and true techniques for producing professional custom exhibits.

1. Come up with a Coherent Theme

Ideally, everyone would stop and talk to you in order to find out more about your products and services. In reality, people will be walking by and getting first impressions of your booth within mere seconds. That’s why it’s crucial for your entire space to have a cohesive theme and identity, both in terms of your visuals and messaging. Having a six-word tagline describing your brand that people can interpret within three seconds is key. Experts recommend using sans serif fonts like Helvetica (a serif font would be something like Times New Roman). Just make sure, of course, that any font you use matches your brand vision.

2. Adapt To Your Environment

A good rule of thumb for sizing your text is that there should be an additional inch of height for every foot away an audience is. If the average person walking by will be four feet from your booth, for example, you’ll want text that is at least four inches in height for unstrained reading. Before designing custom exhibit booths, always check the physical specifications of the host site. For instance, high ceilings can be used to your advantage, letting you literally rise above the crowd.

3. Work With an Expert: Trade Show Exhibit Companies

Remember: you only have one chance at creating a stellar trade show booth design. A company that specializes in unforgettable custom exhibits can be your best chance for making the right impression. Ultimately, a strong exhibit with clear messaging ensures that the people entering your custom exhibits are actually interested in your specific product and not just confused about what you’re selling.

Careful custom exhibit design is the way to go for showcasing your brand. Use these tips so that your next trade show runs smoothly!

China Proves Trade Shows Aren’t Just Popular in the U.S.

Report: What’s the Top Global Destination for Trade Shows?

Here are three tried and true techniques for producing professional custom exhibits.

1. Come up with a Coherent Theme

2. Adapt To Your Environment

3. Work With an Expert: Trade Show Exhibit Companies

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