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The Exhibit Company, Inc.
239 Old New Brunswick Road
Piscataway, NJ 08854
Phone: (732) 465-1070
Email: info@exhibitcompanyinc.com
Fax: (732) 465-1071
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Small booth spaces can be just as exciting at trade shows. They’re easier to “fill” and give the appearance of it being busy and vibrant. Our experienced trade show exhibit company has compiled a list of tried and true tips to help you pull it together.
The first step in setting up your booth is knowing your message. This single decision can set the tone for every decision about your custom trade show booth design that follows. Your message will help define your target audience and should define the advantage that sets you apart. It should be clear and easy to convey in just a few seconds. This maximizes your team’s time to speak with guests and build relationships rather than just pitching your product.
Video and image displays bring depth and versatility to your booth, which is essential to getting the most out of your show. The dynamic nature of these displays is also essential when working in a small booth. You can update your display throughout the show and easily adapt it for the next one.
It’s important to arrive as early as possible before the show. This will ensure you can get the lay of the land and decide how best to utilize your space. With time to consider the major footpaths and eyelines, you can ensure your design is front and center.
When designing the text for your display, make sure it can go the distance. Visitors will view your display from various distances, so you want to ensure it is easily visible at all ranges. It often helps to work with a trade show exhibit company during your design process. These experts know how to get the most out of any size booth.
Creating images that work at any size or scale can be challenging. Vector graphics are a good choice for this and can make for a great custom trade show booth design. Limit your visual scheme to 3 complimentary tones to keep your images sharp and clean.
When implemented effectively, multi-panel displays can enhance your trade show experience. Even small video walls can provide a compact and versatile platform for sharing your company’s message. A good layout isolates your contact information and logo from one display while using the others to highlight your message.
These tips are your foundation for effectively communicating your company’s message at a trade show. However, if you truly want to get the most out of your experience, consult the experts.
When you’re preparing for your next exhibition, contact The Exhibit Company. Our team has worked with companies of every size to help them get the most out of their trade shows. We work with you to design outstanding booth displays that effectively share your message.
The Exhibit Company, Inc.
239 Old New Brunswick Road
Piscataway, NJ 08854
Phone: (732) 465-1070
Email: info@exhibitcompanyinc.com
Fax: (732) 465-1071