Trade Show Checklist

Trade shows allow you to meet new people, learn about the latest trends, and get insider info. But most of all, they allow you to laser focus on the right prospects and showcase your brand. Investing the time and resources into your booth produces the maximum impact on attendees.

How Exhibit Companies Can Highlight Your Brand

Trade shows are a great opportunity to showcase your brand. It can be to get more leads, announce a new exciting product or service. Or just to interact with a receptive audience. If done properly trade shows can leave a lasting impression and be a great lead up to more marketing efforts.

They’re an excellent form of networking where you can spread knowledge and insights into your business industry. Those connections don’t begin unless you have a well-designed, impactful booth to make yourself known.

These days, having a simple stand isn’t enough. Your booth should provide an experience. Designing that experience takes time, money, and the know-how to do it well. That’s why partnering with a trade show exhibit company can help. By partnering with Exhibit Company Inc., you can benefit just like some of our previous clients.

Investment in Your Brand

Partnering with an exhibit company that knows booth design inside and out means making a worthwhile investment in your brand image. By opting into your partner’s ability to create custom design features, you’ll increase brand awareness and improve the likelihood of connecting with powerful leaders in your industry.

Creative, Effective Design

Your booth design should represent the best you have to offer. Many exhibit companies work with ingenious designers, engineers, and marketing experts to design your booth from start to finish. By partnering with an exhibit company, you’ll be consulted through every design process until your booth setup is complete.

Seamless Flow and Logistics

Displaying your brand logo is important, but creating a memorable experience for your audience matters even more. Your booth should offer a seamless and unforgettable transition for visitors.

A Great Exhibit Company, Produces Results

Exhibit companies have years of experience designing trade show booths and keeping up with the latest trends. These include 3D projection mapping, aromatherapy, raffle prizes, lounge spaces, and help make company trade booths unforgettable.

By having a well-designed, impactful trade show booth, you’ll be making a better investment in the connections you make. Partnering with an exhibit company allows you to work with design experts who can improve and freshen up your booth space year after year. When your team walks through and sets up your booth space, you’ll be ready to have a fun, exciting, and unforgettable trade show.

Connect with The Exhibit Company, Inc., Today

When you need designers and builders for your brand experience at the next trade show, our experts will work with you directly to provide the tools and resources you need to succeed.

At The Exhibit Company, Inc., we will work with you to understand your needs and goals and can help you improve the likelihood of future success.

Call us at (732) 465-1070 or use our Contact Us form to build your dream trade show booth.

So you’ve secured a spot at an upcoming Trade show and now you need a Trade Show Checklist. There’s so many tasks and elements that go into a successful trade show, you don’t want to forget anything.

Trade shows help businesses conduct market research. They can review the competition and their newest offerings. Most importantly it permits the perfect environment to secure new leads.

Here are a few things you should take into consideration when prepping for a trade show.

1) Understand the Objective of the Event

First, consider the main objectives. What your business wants to achieve when visiting the trade show is a necessity. It will also justify the cost and time involved.

It could include launching a new product or service. Usually it’s bringing in fresh leads. This list of leads could determine sales projections and thus, peoples earnings.

Ensuring your entire team understands the primary and secondary goals will allow them to tailor their in-person approach to met them. It will also assist with designs, CTA’s and more.

Repeating these goals will consistently reinforce them and help ID anything that doesn’t help reach those goals.

2) Logistics Around the Trade Show

Logistics are next. It will put the team at ease knowing everything is confirmed and reserved. Plan for contingencies, research ahead of time and remember where local hardware stores and print shops are. These resources in a strange city can save you tons of stress when you need something last minute.

Booth design for trade shows is essential to grab peoples attention. It can make your business stand out against a sea of competitors. If the budget permits a custom trade show exhibit is the best way to establish brand dominance. The booth layout needs to be engaging and inviting to multiple personalities.

Once the designs are finalized and printing is confirmed you must arrange delivery. Some pick it up in the city at the trade show and bring it themselves, some get it delivered to the trade show. Whatever you arrange just ensure you team is there to help set it up.

Plan to have refreshments and food for an entire day for everyone on the team. Trade show setup is hard work. You are on your feet all day, so set frequent breaks and take care of your team.

3) Engagement Strategy

Next is the planning for the event itself. Who draws them in? Who gives the best pitches, who is the go-to closer? If everyone knows their role, then they are comfortable because they know what’s expected of them.

Nervous, unfocused staff will make a negative brand impression in under 10 seconds. So make sure everyone knows their pitches, main talking points and has the official info readily available.

Being prepared for engagement with potential leads will increase brand trust. You want your brand to stay top of mind.

If you follow these steps and maintain open communication with your team the trade show will definitely be a success.

Partnering with Exhibit Company Inc.

How Exhibit Companies Can Highlight Your Brand

Investment in Your Brand

Creative, Effective Design

Seamless Flow and Logistics

A Great Exhibit Company, Produces Results

Connect with The Exhibit Company, Inc., Today

1) Understand the Objective of the Event

2) Logistics Around the Trade Show

3) Engagement Strategy

Connect With Us

Employment Opportunities

Ready for your next event?

Let us take it to the next level!