Events | The Exhibit Company, Inc.

Category: Events

Jan 17, 2024

Maximizing Trade Show ROI: Strategies for Exhibitors

Maximizing Trade Show ROI is a pivotal opportunity for businesses to showcase their products and services, connect with potential clients, and stay ahead of industry trends. However, the key to success lies in maximizing your Return on Investment (ROI) from these events. Exhibitors invest a considerable amount of resources in custom-built exhibits and trade show booth design, and to ensure you get the most out of your investment, we’ve outlined five essential strategies.

These strategies will not only help you stand out from the crowd but also leave a lasting impression on your target audience, ultimately leading to higher ROI.

5 Strategies for Maximizing Trade Show ROI

Trade show exhibitors can use the following strategies to maximize ROI from the trade shows:

1. Define Your Objectives

Before diving into the world of trade shows, it’s crucial to set clear and measurable objectives. Ask yourself what you aim to achieve – is it generating leads, increasing brand awareness, or launching a new product?

Understanding your goals will guide all other decisions, including custom-built exhibit design and booth layout. Your objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) to provide a clear direction for your trade show efforts.

2. Invest in Eye-catching Custom-Built Exhibits

Your trade show booth is your business card to attendees. It’s the first thing they notice, and it needs to make a strong impression. Investing in custom-built exhibits tailored to your brand and goals is essential. These exhibits should not only be visually appealing but also functional, with clear messaging and engaging graphics that draw visitors in. A well-designed exhibit will serve as a powerful magnet, attracting potential clients and leaving a lasting impression.

3. Craft a Unique Value Proposition

To stand out in a sea of competitors, you need a unique value proposition (UVP). Communicate what sets your products or services apart from the rest. Use your UVP in all your trade show materials – from booth signage to promotional materials. This will capture the attention of attendees and make them curious to learn more about what you offer. Ensure your UVP is concise, memorable, and solves a problem your target audience faces.

4. Engage Attendees Effectively

Engagement is the key to success at trade shows. Design your booth layout in a way that encourages interaction. Incorporate interactive elements like product demos, games, or giveaways that pique attendees’ interest. Train your booth staff to engage visitors proactively, answer questions, and capture leads effectively. Additionally, consider hosting presentations or workshops to showcase your expertise in your industry. Engaging attendees in meaningful conversations will increase your chances of converting them into loyal customers.

5. Follow Up and Nurture Leads

The real work doesn’t end when the trade show does. After the event, it’s essential to follow up with the leads you’ve gathered. Create a well-structured follow-up plan that includes personalized messages, additional information, and special offers. By nurturing these leads, you increase the likelihood of converting them into paying customers. Consistency and persistence in your follow-up efforts will set you apart from exhibitors who neglect this crucial step.

Conclusion

In conclusion, maximizing ROI from trade shows requires careful planning and execution. By following these five strategies – defining objectives, investing in custom-built exhibits, crafting a unique value proposition, engaging attendees effectively, and nurturing leads – you can make the most of your investment. Remember, custom-built exhibits and trade show booth design play a significant role in attracting attention and leaving a lasting impression, so ensure they align with your brand and objectives. With the right approach, trade shows can be a goldmine for your business’s growth and success.

Dec 18, 2023

Beyond Aesthetics: Functionality in Trade Show Booth Design

In the dynamic world of trade shows and exhibitions, where first impressions count, your booth design is Paramount. It attracts, lures and engages potential clients. While aesthetics usually take the spotlight, exhibitors are increasingly recognizing the significance of trade show booth design.

In this post, we look into the realm of custom-built exhibits. Explore how a focus on functionality can elevate your booth’s impact, leaving a lasting impression on your target audience.

1. The Evolution of Trade Show Booth Design

Trade show booth design has come a long way. From merely being visually appealing to a more holistic approach that seamlessly blends aesthetics and functionality. The shift towards custom-built exhibits is evidence of this evolution. Where businesses are investing in designs that not only captivate the eye but also serve a purpose.

2. Strategic Layouts for Enhanced Interaction

One of the keys to a successful trade show booth is a well-thought-out layout. Beyond just creating a visually appealing space, a strategic layout maximizes interaction with visitors. Custom-built exhibits can be tailored to guide the flow of foot traffic, ensuring that attendees effortlessly move through your booth, engaging with your brand at every step.

3. Multi-Purpose Booth Furniture and Displays

Functionality in trade show booth design extends beyond the walls and extends to the elements within. Opting for multi-purpose furniture and displays allows for adaptability, enabling exhibitors to showcase products, host demonstrations, and facilitate meaningful conversations—all within the confines of a single, intelligently designed space.

4. Integrated Technology for Seamless Engagement

In the digital age, integrating technology into your booth design is no longer an option but a necessity. Custom-built exhibits can seamlessly incorporate interactive displays, virtual reality experiences, and touch points for attendees to engage with your brand on a deeper level.

This harmonious blend of technology and design enhances the overall functionality of your booth, setting it apart in a crowded exhibition hall.

5. Efficient Storage Solutions for a Tidy Presentation

Behind every stunning trade show booth is a need for efficient storage. Custom-built exhibits can be designed to include discreet storage solutions, ensuring that your booth remains tidy and clutter-free throughout the event. This not only contributes to a polished presentation but also allows for quick and easy access to materials as needed.

6. Sustainability as a Functional Design Element

In an era where sustainability is a growing concern, integrating eco-friendly materials and practices into your booth design is not just a trend but a strategic move. Custom-built exhibits can incorporate sustainable elements, showcasing your brand’s commitment to environmental responsibility while adding a unique touch to your booth.

Conclusion: Trade Show Booth Design

As trade show booth design continues to evolve, the emphasis on functionality alongside aesthetics becomes more pronounced. Custom-built exhibits offer a tailored approach, allowing businesses to create spaces that not only catch the eye but also serve a myriad of purposes. From strategic layouts to integrated technology and sustainable practices, a functional design ensures that your booth stands out in a competitive landscape, leaving a lasting impression on attendees and potential clients alike. So, the next time you plan your booth, think beyond aesthetics—think functionality.

Nov 14, 2023

Captivate Your Audience with Attractive Trade Booth Design

Trade booth design is the skilled art of attracting and engaging your audience amongst a sea of distractions and competing salespeople. When it comes to trade shows, a well-designed and strategically laid out booth can be the key to turning heads and making lasting impressions.

In this post, we’ll delve into the nuances of the trade show booth design, exploring five tips that can transform your custom-built exhibits into showstoppers. So, buckle up as we uncover the secrets of captivating your audience and leaving a lasting impact at your next trade show.

5 Tips for Captivating Your Audience with a Stellar Trade Booth

The following five tips will help businesses captivate the audience with a stellar trade booth:

Tip #1: Strategic Layout for Seamless Flow

The first step in creating a stellar trade booth is to think strategically about the layout. Your booth should be designed to encourage a seamless flow of foot traffic. Consider the natural path visitors might take and strategically place key elements, such as product displays or interactive experiences, along this route. By guiding attendees through your booth with intention, you increase the chances of capturing their attention and keeping them engaged.

Tip #2: Visual Appeal – Less is More

When it comes to trade show booth design, the mantra ‘less is more’ holds significant weight. A cluttered booth can overwhelm visitors and dilute your message. Instead, focus on clean and visually appealing displays that highlight your key offerings. Use high-quality graphics and well-thought-out branding to create a cohesive and memorable visual identity. A harmonious blend of aesthetics and functionality can work wonders in drawing visitors into your space.

Tip #3: Interactive Experiences for Engagement

In a sea of trade show booths, providing interactive experiences can set you apart. Whether it’s a virtual reality demonstration, a hands-on product showcase, or a captivating live presentation, creating opportunities for engagement enhances the overall visitor experience. These interactive elements not only capture attention but also leave a lasting impression, making your booth a must-visit destination on the trade show floor.

Tip #4: Engaging Staff for Personal Connections

While a visually stunning booth is crucial, the human touch is equally important. Educate your booth personnel to embody approachability, knowledgeability, and engaging qualities. Encourage them to strike up conversations with attendees, understand their needs, and tailor their interactions accordingly. A personalized touch can go a long way in forging connections and making your brand memorable amidst the hustle and bustle of a trade show.

Tip #5: Consistent Branding Across Custom Built Exhibits

Consistency is key when it comes to branding. Ensure that your custom-built exhibits align seamlessly with your overall brand identity. From colors and logos to messaging and promotional materials, maintain a cohesive look throughout. This not only reinforces your brand in the minds of attendees but also adds a level of professionalism that can instill confidence in potential clients and partners.

Conclusion

As you can see, the art of attraction in trade show booth design requires a thoughtful combination of strategic planning, visual appeal, interactive experiences, engaging staff, and consistent branding. By implementing these tips, you can transform your booth into a magnet for attention and ensure a successful and memorable presence at your next trade show. So, invest time and creativity into your custom-built exhibits, and watch as your booth becomes the talk of the trade show floor. Elevate your brand presence with captivating booth designs! Explore our collection now.

Oct 20, 2023

The Impact of Audio-Visual Integration in Exhibit Design

In the ever-evolving world of trade show booth design, staying ahead of the competition is crucial for companies looking to make a lasting impression. Custom exhibit booths have become the go-to strategy for businesses seeking to stand out at trade shows and expos. One of the most innovative and impactful strategies in this arena is the integration of audio-visual elements.

In this post, we’ll explore the five significant impacts of audio-visual integration in exhibit design and how it can truly elevate your presence at trade shows.

1. Captivating the Audience

At trade shows, it’s all about capturing the attention of your target audience. Custom exhibit booths designed with audio-visual integration can instantly captivate attendees. Engaging videos, dynamic presentations, and interactive displays draw people in, creating a magnetic pull that entices visitors to explore your booth further. Trade show booth design companies have harnessed this power, making it an essential element in their designs.

2. Enhanced Brand Messaging

Audio-visual integration allows for a more dynamic and multi-dimensional approach to conveying your brand’s message. Instead of relying solely on static graphics and brochures, you can use videos and sound to tell a compelling story. This interactive experience helps visitors connect with your brand on a deeper level. Trade show booth design companies understand the importance of creating an immersive environment where your brand can shine.

3. Information Retention

In the hustle and bustle of a trade show, it’s easy for attendees to forget what they’ve seen. However, audio-visual elements can significantly improve information retention. When people both see and hear your message, they are more likely to remember it. By incorporating audio-visual elements into your custom exhibit booth, you ensure that your key points and messages stick with potential clients long after the event ends.

The Impact of Audio-Visual Integration

4. Increased Engagement

Trade show attendees want to be actively engaged, not passively observing. Audio-visual integration in your exhibit design makes it easy to create interactive experiences. Whether it’s a touch-screen display, a live demonstration, or a virtual reality experience, these elements can make visitors feel like active participants in your booth. This heightened engagement can lead to more meaningful conversations and connections with potential customers.

5. Competitive Edge

In a competitive trade show environment, gaining an edge over your competitors is vital. The use of audio-visual elements sets you apart, demonstrating your commitment to innovation and creating a modern, cutting-edge image for your brand. Trade show booth design companies that leverage these technologies ensure that your booth is not only competitive but also memorable in the eyes of attendees.

The Strategic Power of Audio-Visual Integration in Trade Show Booths

The integration of audio-visual elements in exhibit design is a game-changer for custom exhibit booths. It captivates the audience, enhances brand messaging, improves information retention, increases engagement, and ultimately provides a competitive edge. When partnering with trade show booth design companies, be sure to discuss the strategic use of audio-visual integration in your booth to maximize its impact.

In a dynamic and competitive trade show landscape, the ability to harness the potential of audio-visual integration can be the key to your success. When planning your next trade show appearance, remember to incorporate these powerful tools to leave a lasting impression on your audience and outshine the competition. Custom exhibit booths with audio-visual integration are the future of trade show marketing. Transform your presence and captivate your audience. Explore Exhibit Company’s innovative solutions today!

Sep 22, 2023

Turning Leads into Customers: Leveraging Booth Design for Sales Conversion

In the bustling world of business, trade shows and booth design stand as powerful platforms where companies showcase their products and services, striving to make lasting impressions on potential customers. In this competitive arena, every interaction counts, and the importance of turning leads into customers cannot be overstated.

This edition will delve into the art and science of leveraging booth design to transform leads into loyal customers.

1. Crafting the First Impression: The Art of Attraction

The trade show floor is a whirlwind of activity, and to capture the attention of passersby, your booth design must be eye-catching and engaging. A professional trade show booth company specializes in creating visually stunning displays that resonate with your target audience. From captivating graphics to innovative layouts, their expertise ensures that your booth not only stands out but also draws in potential customers like a magnet.

2. Creating an Interactive Experience: Engaging Your Audience

Once you have their attention, it’s essential to keep visitors engaged. A well-designed booth incorporates interactive elements that encourage attendees to participate actively. From product demonstrations to immersive technologies, a trade show company can help you create an unforgettable experience that leaves a lasting impression and fosters deeper connections with your leads.

3. Storytelling through Booth Design: Communicating Your Brand Message

Your booth should tell a compelling story about your brand. A trade show booth design company can weave your brand’s narrative into the very fabric of your exhibit. Through strategic use of colors, imagery, and messaging, they help convey your unique value proposition, making it easier for leads to connect with your brand on a personal level.

4. Nurturing Relationships: Building Trust and Confidence

In the world of sales, trust is the cornerstone of conversion. Booth design isn’t just about aesthetics; it’s also about creating an environment where potential customers feel comfortable and confident in engaging with your team. A trade show company can design spaces that encourage one-on-one interactions, allowing you to build trust and answer questions, ultimately moving leads closer to becoming loyal customers.

Leveraging Booth Design for Sales Conversion

5. Measuring Success: Analyzing Data for Continuous Improvement

The journey from lead to customer doesn’t end when the trade show concludes. It’s crucial to gather data and insights on booth performance. A trade show booth design company can help integrate data capture solutions seamlessly into your exhibit, enabling you to collect valuable information about visitor behaviour and preferences. This data can then be analyzed to refine your future booth designs and sales strategies, ensuring a more effective conversion process.

Conclusion

In the fast-paced world of trade shows, the role of a trade show booth design company cannot be overstated. They are the architects of your success, helping you transform leads into loyal customers through expertly crafted designs, engaging experiences, and strategic storytelling. So, when it comes to making your mark at trade shows and boosting your sales conversion rates, remember to partner with a top-notch trade show company.

In conclusion, if you’re looking to maximize your ROI at trade shows and elevate your lead conversion game, entrust your booth design to a reputable trade show booth design company. Their expertise will not only turn heads but also turn leads into customers, helping your business thrive in the competitive landscape of trade shows.

Aug 15, 2023

From Booth to Brilliance: Elevate Your Trade Show Presence

In the bustling world of business, trade shows provide an invaluable platform for companies to showcase their products, build connections, and forge new opportunities. A carefully crafted trade show presence can spell the difference between being just another booth in the crowd and truly standing out as a brand of distinction. With the right strategies in place, your custom trade show exhibits can become a masterpiece, attracting visitors and leaving a lasting impression. Whether you’re a seasoned exhibitor or a newcomer to the scene, these four tips will help elevate your trade show presence from ordinary to extraordinary.

4 Proven Tips to Elevate Your Trade Show Presence

The following 4 tips will help you elevate your trade show presence:

Tip #1: Begin with a Vision, Partner with a Trade Show Booth Designer

Before you embark on the journey to create an outstanding trade show booth, it’s essential to start with a clear vision. What story do you want your booth to tell? What emotions do you want to evoke in your visitors? This is where partnering with a skilled trade show booth designer can make all the difference. These professionals specialize in turning concepts into reality, blending creativity with functionality. Collaborating with a designer can help you conceptualize a booth layout that maximizes your space, effectively communicates your brand’s message, and ensures a seamless flow of traffic.

Tip #2: Embrace Interactive Experiences

In a sea of booths, it’s crucial to engage your visitors memorably and interactively. Gone are the days of passive displays; instead, consider incorporating interactive elements that captivate and involve attendees. Interactive touch screens, virtual reality experiences, or live demonstrations can draw visitors in and encourage them to spend more time at your booth. These immersive experiences create a stronger connection between your brand and potential customers, leaving a lasting impression that extends beyond the event.

Tip #3: Focus on Visual Identity and Branding

Your trade show booth is an extension of your brand, and its visual identity should be consistent with your overall marketing strategy. Utilize your brand’s color palette, logo, and typography to create a cohesive and instantly recognizable booth design. Strategic lighting, high-quality graphics, and well-designed banners contribute to a polished look that attracts attention from afar. Remember, a well-executed visual identity enhances your brand’s credibility and leaves a positive impression on visitors.

Tip #4: Craft Compelling Content

Content is king, even at trade shows. Engaging content that educates, entertains, or offers value can draw attendees to your booth. Consider hosting mini-seminars or workshops related to your industry, showcasing your expertise and building trust with potential clients. Interactive content, such as contests or quizzes, not only entertains but also encourages engagement and data collection for follow-up after the event. By delivering valuable content, you position your brand as an industry leader and create a memorable experience for visitors.

In conclusion, the journey from an ordinary trade show booth to a brilliant one is paved with strategic planning, creativity, and attention to detail. By partnering with a skilled trade show booth designer, embracing interactivity, maintaining consistent branding, crafting compelling content, and focusing on even the smallest details, you can transform your trade show presence into an unforgettable experience. Remember, a successful trade show appearance not only generates leads but also reinforces your brand’s reputation and fosters long-lasting relationships. So, when the opportunity arises, seize it with a meticulously designed booth that radiates brilliance and leaves a mark in the minds of attendees.

Mar 20, 2023

4 Ways The Exhibit Company Can Help Drive Your Sales

Trade shows are all about standing out from the competition. A custom trade show exhibit can help your brand make a lasting impression and generate more leads than a generic booth. The Exhibit Company can help you make a visual display that attracts customers and increases brand awareness. Here are four ways The Exhibit Company can help drive your sales with custom trade show exhibits:

1. Design Expertise

One of the benefits of working with The Exhibit Company is our extensive design expertise. Our team of designers can help bring your vision to life in a visually stunning way and bring in buyers. We’ll work with you to understand your brand and goals for the trade show. We’ll then create a custom exhibit tailored to your specific needs. Whether you want something sleek and modern or more traditional and classic, The Exhibit Company knows exactly how to create a one-of-a-kind display.

2. Attention to Detail

Creating a custom trade show exhibit requires attention to detail. Every exhibit aspect must be carefully thought through. This includes proper lighting, visually aesthetic graphics, and a cohesive layout. The Exhibit Company pays attention to every detail to make sure your exhibit succeeds. Our team works with you to understand your brand and target audience and create a display tailored to your needs. They’ll take care of everything so you can focus on what you do best.

3. Brand Awareness

A custom trade show exhibit is a powerful tool for building brand awareness. By creating a custom exhibit that is tailored to your brand, you can make a lasting impression on potential customers and help them remember your brand long after the trade show is over. Customers may be drawn to your display and talk about it with friends and colleagues. At The Exhibit Company, we understand the importance of brand awareness and will work with you to create an exhibit that is aesthetically pleasing and that generates revenue.

4. Increased Sales

Any trade show exhibit aims to generate leads and increase sales. A custom trade show exhibit can help you do just that. By creating a presentation that is tailored to your brand and your target audience, you can attract more potential customers and generate more leads. The Exhibit Company is aware of this and will collaborate with you to produce a display that is both beautiful to look at and successful in generating sales. They’ll help you choose the right layout, graphics, and other elements to guarantee your exhibit’s a hit.

Display Custom Trade Show Exhibits With The Exhibit Company

The Exhibit Company offers many services for businesses that want to make a big impact at trade shows and other events. From custom exhibit designs to installation and dismantling, we handle every aspect of the process. Our team of experts has years of experience creating stunning exhibits that increase sales and build brand awareness. Businesses can stand out from the competition by using our services and making a lasting impression on potential customers. Contact us today to learn more about what we can do for your next trade show.

Oct 28, 2022

Status of the Comeback: How the Exhibit Company Creates Memorable Displays

Creating custom trade show displays may sound challenging with everyone using the latest technology. Between interactive touch screens, digital signage, and augmented reality, many experts demand attention and get it. At The Exhibit Company, Inc., we create favorable environments by improving corporate spaces, stores, and restaurants.

Here’s what we do to create memorable displays:

Showcase Your Products

The best exhibit company will go beyond basic expectations to tell a story about why your company exists. They will deliver the right message by creating an unforgettable and authentic attendee experience.

Everything presented at a trade show needs to provide details on who you are and what you do. You should showcase your products well so that clients can be interested in them. For instance, if you provide gym classes, Google Cardboard is a cost-effective way to get into virtual reality.

We design and construct all the necessary elements to create memorable displays. Our custom exhibits showcase your brand’s best offerings and products. We are the right company to hire if you are searching for a trade show booth company that knows how to create exhibits that wow attendees.

Connect Visitors to Your Brand

People tend to remember what they experienced and not what they saw or what you said. Giving visitors a good experience with your product or brand helps create a long-lasting impression. Businesses can achieve this by combining the aesthetics of a booth and a brand.

To create that memorable experience, highlight what’s different about your company to give visitors a reason to care. The emotional connection with your business and brand is what makes a good impression, not necessarily product giveaways.

You can trust us to create one-of-a-kind displays for your business that maximize your budget and meet your objectives. We have a team with diverse design talents; we work together to design stunning trade show pieces. The Exhibit Company works with clients from a wide range of industries; we’ve seen and conquered it all, start to finish!

Put on a Good Show

If you create an inviting and fun booth and include some form of entertainment, your booth will be busy and engaging during trade shows. Going viral is an after-effect of something fun happening in your booth—exhibitors who go above what is anticipated experience the power of going viral daily at trade shows.

These experiences are usually recorded and shared with co-workers and friends. The video or photo may end up getting attention from different social platforms.

Our murals, banners, graphics, and comprehensive design expertise inspire customers to attend your talk, peruse your booth, or buy your products. We understand the need for eye-catching, appealing displays. That’s why we spend hours making designs to resonate with our customers’ target audiences. The Exhibit Company wants individuals to stop and stare.

Create Custom Trade Show Displays

At The Exhibit Company, Inc., we craft displays for trade show exhibits and events. TEC has the experience, respect, and resources to do the job right the first time.

Our company will use vibrant imagination to create custom trade show displays for your customers to have a memorable experience. We have a reliable team of showcasing experts, ready and eager to bring your vision to life! Contact us for help showcasing all that your business has to offer.

Feb 19, 2022

Tips For Ensuring Your Corporate Event Runs Smoothly

Are you planning a corporate event? If so, then it’s important that your event runs smoothly so that your management and leadership skills look strong and you can be asked to run another corporate event in the future. In order to deliver something that is memorable and rewarding for your attendees, be sure that you are prepared to dedicate your resources to the event. Corporate events are a big deal and require time, creativity, and concentration.

Below are our top tips for making sure that your event runs glitch-free.

Simplify ticketing

Many event leaders use ticketing services like EventBrite or Gather, and for good reason. These ticketing services have social and email integration and a user-friendly interface that makes it easy for people to order their tickets. To get people into your venue faster, it is important to allow multiple forms of ticket options, such as QR codes and online tickets.

Use project management software

It’s helpful to use a project management software program like Basecamp that allows you to communicate with others on the team. You should include clients in your communications so that you can ensure the information is reliable. When it’s time for your event, you’ll feel confident knowing that all of the details are taken care of.

Choose the right venue

Find the right event venue based on your preferences, needs, and location. Some of the hottest cities for trade shows include Chicago, Las Vegas, and Orlando. It helps to have a checklist to bring with you to each venue, so when the tours are complete you’ll have a side-by-side view of the different venues and their best features.

Hire entertainment to keep things fresh

You can’t expect people to sit in the same room all day, so you need to break up your event to keep things fresh. Consider hiring a guest speaker or hosting a workshop with hands-on activities. Have food and beverage options to keep guests comfortable. The more fun people are having, the longer they’ll stay and engage with your exhibitors.

Reach out to influencers

If you’re having guest speakers or special guests, send them a thank you package to let them know that you appreciate their efforts. It doesn’t have to be anything special – a box of dark chocolates shows your appreciation and gets exposure on social media. You can also reach out to other influencers in your industry and ask them to promote your event.

Planning a corporate event is a big responsibility, but when everything falls into place, it’s a great feeling to know that you’re the one behind it all. The more time you leave yourself to plan for the event, the more you can enjoy the process and ensure a smooth and successful delivery.

Dec 24, 2018

The Best Corporate Event Branding Ideas

Are you ready to make an impact at your next trade show event? Developing a strong event brand is an effective way to build credibility, loyalty, and awareness. It also helps you stand out at events where your competitors are vying for the same attention. Get ready to impress and dazzle your audience with these corporate event branding ideas.

Social Media Props

Encourage visitors to stop by your event booth and take photos by offering a custom Instagram or Facebook frame. By custom-making a frame, you can control your logo and ensure that all details are accurate. Assign one of your employees to take pictures and upload your favorites to your social channels. You can also incorporate other props that are relevant to your business, such as word bubbles, themed props, and more.

Take-Home Gifts

Branded take-home gifts are a nice change of pace from traditional promo items. Rather than getting one item, visitors get a fun gift that has several surprises. We love the idea of handing out burlap bags with personalized gear such as a pen, notepad, and highlighter. Or, fill a personalized mug with branded food items like coffee and powdered creamer.

Branded Food and Drinks

People get hungry and thirsty from walking around trade show events, and there are often long lines for food. Give attendees a reason to visit your booth by offering snacks and beverages. Use this opportunity to brand yourself. Napkins, plates, and cups can be customized with your logo. Chocolate bars and cookies can have your logo imprinted. Food packaging labels are also good branding options.

Gobo

Gobo is a cut out stencil of a logo. Light shines through the stencil and projects onto a wall, ceiling, or solid surface. Static or moving images both work well, and you can add various colors depending on the light source you choose. Gobos are a great way to get your brand noticed from across the room – just seeing your name gets people familiar with it.

Interactive Kiosks

Let customers see a different side of your business by offering interactive kiosks. This can be expensive, but it may be worth it for your audience. Choose a game or interactive feature that is relevant to your audience and allows players to earn points. The points can be used to “buy” something from your booth such as a branded shirt, embroidered lanyard, or a sample of your product.

Event branding captures the essence of your brand throughout the event. To stretch your dollar further, leave the exact date off your materials. This way, you can use the items for other events and continue promoting your brand in the most powerful ways possible.

Mar 14, 2017

How to Build Excitement Leading Up to Your Event

Few things are as nerve-racking as anticipating an event and its turnout. What happens if no one shows up? What happens if everyone shows up and you run out of supplies?

With so many unknowns, you may feel like you have little control over your event. Don’t let your nerves get the best of you, though. Building excitement is an effective way to get people talking about your event and boost attendance. You may even notice a change in your attitude!

Let’s look at a few of the ways that you can build excitement leading up to your event.

Create an Event that Offers Value

You can only get people excited for something if it offers value to their personal lives. Think about your target audience and the types of things they would enjoy. If you’re appealing to millennials, food trucks and live entertainment can brighten up your event.

If you don’t know what your audience is interested in, ask them. A quick and easy way to do this is by taking a survey or poll on social media. Talking about your next event on social media also generates organic buzz.

Use the Event as a Way to Give Back

Attendees don’t just care about their own interests. They also enjoy being apart of something bigger such as a charity event or 5K. Better yet, volunteers of this era don’t mind getting their hands dirty. If you can think of a way to provide hands-on engagement, you create meaningful experiences that people will always tie back to your brand.

If possible, consider partnering with a charity or nonprofit organization that supports a worthy cause. Not only will you get some extra love at your event, but you may also get additional exposure through charity advertising, a local newspaper article, etc.

Share Your Brand Story

If your brand already has a story, don’t be afraid to tell it. Hook people in with the reasons why your company was created or how your products improve everyday lives.

If you don’t yet have a story, develop one through secondary credibility, which is credibility through association. Who are your partners? Your sponsors? What stories do they have? How did your partnership come to be?

Utilize Social Media

Between Facebook, Instagram, Twitter, LinkedIn, there is no shortage of ways to share information about your upcoming event. Build excitement by sharing the details of your day: keynote speakers, promotional items, live music, free consultations and more. Offer prizes to the first x-number of attendees and share this in an email.

Go Custom

If it works, consider hosting your event at a unique location such as a rooftop, vineyard or old building. If it will be at a standard location, look into having a custom exhibit display built for the focal point. Let people know where they can find you (under the disco ball, next to the main stage). Give your audience something to look forward to from the start.

Most important is that YOU are excited about the event! Your audience will sense your attitude toward the occasion, so be positive, energetic and fun. Events are what we make of them!

Jan 12, 2017

The Importance of Corporate Events on Company Culture

The culture of your company matters.

Employees want a workplace that is positive and rewarding. Clients prefer to work with businesses that boast happy, engaged employees. Every move you make to strengthen your company culture is a direct investment in your workplace. Your business, after all, is only as strong as your best employees.

Let’s talk about how corporate events can benefit the relationships that exist between your company and its employees and clients.

What are Corporate Events?

Corporate events are gatherings that are sponsored by a company for its employees, clients or business partners. They come in all shapes and sizes. Company events can be large and hosted at a convention, or they can be small and intimate.

Your event depends on how many people you are inviting, your relationship with these individuals and the nature of your business. Each corporate event should have a purpose that leads to a positive impact on your company culture.

Let’s dive into some of the ways that you can use company events to strengthen connections.

Reward Top Clients

Your clients are instrumental to the success of your organization, but they don’t all have the same impact on your bottom line. Show your top clients that you appreciate their loyalty by inviting them to a corporate event. Clients need to be reminded that you value their business and care about their success just as much as your own.

Celebrate Company Successes

Have you enjoyed more accounts or a bigger bottom line this past year? Invite employees and top clients to celebrate this growth. After all, you have them to thank for your continued success. Company-wide events give key individuals an opportunity to network with each other. Putting a name with a face is extremely helpful when developing meaningful relationships.

Acknowledge Company Milestones

Another way to celebrate as a company is to acknowledge milestones that your company has reached, such as an anniversary. Clients and employees who take part in milestone events feel a sense of ownership. In this case, you don’t want to limit your invites to top clients only. Think about those who have been with your company since the beginning and launched you into success.

Corporate events should never be undervalued in the business world. By hosting these events from time to time, you can directly improve the culture and morale of your company. It’s a win-win for everyone.

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5 Strategies for Maximizing Trade Show ROI

1. Define Your Objectives

2. Invest in Eye-catching Custom-Built Exhibits

3. Craft a Unique Value Proposition

4. Engage Attendees Effectively

5. Follow Up and Nurture Leads

Conclusion

1. The Evolution of Trade Show Booth Design

2. Strategic Layouts for Enhanced Interaction

3. Multi-Purpose Booth Furniture and Displays

4. Integrated Technology for Seamless Engagement

5. Efficient Storage Solutions for a Tidy Presentation

6. Sustainability as a Functional Design Element

Conclusion: Trade Show Booth Design

5 Tips for Captivating Your Audience with a Stellar Trade Booth

Tip #1: Strategic Layout for Seamless Flow

Tip #2: Visual Appeal – Less is More

Tip #3: Interactive Experiences for Engagement

Tip #4: Engaging Staff for Personal Connections

Tip #5: Consistent Branding Across Custom Built Exhibits

Conclusion

1. Captivating the Audience

2. Enhanced Brand Messaging

3. Information Retention

4. Increased Engagement

5. Competitive Edge

The Strategic Power of Audio-Visual Integration in Trade Show Booths

1. Crafting the First Impression: The Art of Attraction

2. Creating an Interactive Experience: Engaging Your Audience

3. Storytelling through Booth Design: Communicating Your Brand Message

4. Nurturing Relationships: Building Trust and Confidence

5. Measuring Success: Analyzing Data for Continuous Improvement

Conclusion

4 Proven Tips to Elevate Your Trade Show Presence

Tip #1: Begin with a Vision, Partner with a Trade Show Booth Designer

Tip #2: Embrace Interactive Experiences

Tip #3: Focus on Visual Identity and Branding

Tip #4: Craft Compelling Content

1. Design Expertise

2. Attention to Detail

3. Brand Awareness

4. Increased Sales

Display Custom Trade Show Exhibits With The Exhibit Company

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Connect Visitors to Your Brand

Put on a Good Show

Create Custom Trade Show Displays

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