corporate events | The Exhibit Company, Inc.

Articles Tagged with: corporate events

Feb 19, 2022

Tips For Ensuring Your Corporate Event Runs Smoothly

Are you planning a corporate event? If so, then it’s important that your event runs smoothly so that your management and leadership skills look strong and you can be asked to run another corporate event in the future. In order to deliver something that is memorable and rewarding for your attendees, be sure that you are prepared to dedicate your resources to the event. Corporate events are a big deal and require time, creativity, and concentration.

Below are our top tips for making sure that your event runs glitch-free.

Simplify ticketing

Many event leaders use ticketing services like EventBrite or Gather, and for good reason. These ticketing services have social and email integration and a user-friendly interface that makes it easy for people to order their tickets. To get people into your venue faster, it is important to allow multiple forms of ticket options, such as QR codes and online tickets.

Use project management software

It’s helpful to use a project management software program like Basecamp that allows you to communicate with others on the team. You should include clients in your communications so that you can ensure the information is reliable. When it’s time for your event, you’ll feel confident knowing that all of the details are taken care of.

Choose the right venue

Find the right event venue based on your preferences, needs, and location. Some of the hottest cities for trade shows include Chicago, Las Vegas, and Orlando. It helps to have a checklist to bring with you to each venue, so when the tours are complete you’ll have a side-by-side view of the different venues and their best features.

Hire entertainment to keep things fresh

You can’t expect people to sit in the same room all day, so you need to break up your event to keep things fresh. Consider hiring a guest speaker or hosting a workshop with hands-on activities. Have food and beverage options to keep guests comfortable. The more fun people are having, the longer they’ll stay and engage with your exhibitors.

Reach out to influencers

If you’re having guest speakers or special guests, send them a thank you package to let them know that you appreciate their efforts. It doesn’t have to be anything special – a box of dark chocolates shows your appreciation and gets exposure on social media. You can also reach out to other influencers in your industry and ask them to promote your event.

Planning a corporate event is a big responsibility, but when everything falls into place, it’s a great feeling to know that you’re the one behind it all. The more time you leave yourself to plan for the event, the more you can enjoy the process and ensure a smooth and successful delivery.

Dec 24, 2018

The Best Corporate Event Branding Ideas

Are you ready to make an impact at your next trade show event? Developing a strong event brand is an effective way to build credibility, loyalty, and awareness. It also helps you stand out at events where your competitors are vying for the same attention. Get ready to impress and dazzle your audience with these corporate event branding ideas.

Social Media Props

Encourage visitors to stop by your event booth and take photos by offering a custom Instagram or Facebook frame. By custom-making a frame, you can control your logo and ensure that all details are accurate. Assign one of your employees to take pictures and upload your favorites to your social channels. You can also incorporate other props that are relevant to your business, such as word bubbles, themed props, and more.

Take-Home Gifts

Branded take-home gifts are a nice change of pace from traditional promo items. Rather than getting one item, visitors get a fun gift that has several surprises. We love the idea of handing out burlap bags with personalized gear such as a pen, notepad, and highlighter. Or, fill a personalized mug with branded food items like coffee and powdered creamer.

Branded Food and Drinks

People get hungry and thirsty from walking around trade show events, and there are often long lines for food. Give attendees a reason to visit your booth by offering snacks and beverages. Use this opportunity to brand yourself. Napkins, plates, and cups can be customized with your logo. Chocolate bars and cookies can have your logo imprinted. Food packaging labels are also good branding options.

Gobo

Gobo is a cut out stencil of a logo. Light shines through the stencil and projects onto a wall, ceiling, or solid surface. Static or moving images both work well, and you can add various colors depending on the light source you choose. Gobos are a great way to get your brand noticed from across the room – just seeing your name gets people familiar with it.

Interactive Kiosks

Let customers see a different side of your business by offering interactive kiosks. This can be expensive, but it may be worth it for your audience. Choose a game or interactive feature that is relevant to your audience and allows players to earn points. The points can be used to “buy” something from your booth such as a branded shirt, embroidered lanyard, or a sample of your product.

Event branding captures the essence of your brand throughout the event. To stretch your dollar further, leave the exact date off your materials. This way, you can use the items for other events and continue promoting your brand in the most powerful ways possible.

Jan 12, 2017

The Importance of Corporate Events on Company Culture

The culture of your company matters.

Employees want a workplace that is positive and rewarding. Clients prefer to work with businesses that boast happy, engaged employees. Every move you make to strengthen your company culture is a direct investment in your workplace. Your business, after all, is only as strong as your best employees.

Let’s talk about how corporate events can benefit the relationships that exist between your company and its employees and clients.

What are Corporate Events?

Corporate events are gatherings that are sponsored by a company for its employees, clients or business partners. They come in all shapes and sizes. Company events can be large and hosted at a convention, or they can be small and intimate.

Your event depends on how many people you are inviting, your relationship with these individuals and the nature of your business. Each corporate event should have a purpose that leads to a positive impact on your company culture.

Let’s dive into some of the ways that you can use company events to strengthen connections.

Reward Top Clients

Your clients are instrumental to the success of your organization, but they don’t all have the same impact on your bottom line. Show your top clients that you appreciate their loyalty by inviting them to a corporate event. Clients need to be reminded that you value their business and care about their success just as much as your own.

Celebrate Company Successes

Have you enjoyed more accounts or a bigger bottom line this past year? Invite employees and top clients to celebrate this growth. After all, you have them to thank for your continued success. Company-wide events give key individuals an opportunity to network with each other. Putting a name with a face is extremely helpful when developing meaningful relationships.

Acknowledge Company Milestones

Another way to celebrate as a company is to acknowledge milestones that your company has reached, such as an anniversary. Clients and employees who take part in milestone events feel a sense of ownership. In this case, you don’t want to limit your invites to top clients only. Think about those who have been with your company since the beginning and launched you into success.

Corporate events should never be undervalued in the business world. By hosting these events from time to time, you can directly improve the culture and morale of your company. It’s a win-win for everyone.

Nov 8, 2016

How Transmedia Storytelling Affects Corporate Event Branding

Transmedia storytelling is multiplatform storytelling. It is the technique of sharing a narrative across multiple media platforms (film, online, print, social networks, stage, television, etc.) where unique content is presented via each individual platform. It is also sometimes referred to as cross-media seriality or transmedia narrative. Transmedia storytelling can even involve simpler presentations over just a few low-tech media platforms.

This cross media technique is important for corporate event branding. You want your brand and message to reach as many people as possible. The use of transmedia storytelling ensures that your branding will be accessible to everyone who attends the event.

Indeed, there are definitely some major benefits to transmedia storytelling:

A Multimedia Approach

The multimedia approach of transmedia storytelling reaches a broader audience and more people. They become more familiar with the brand and the product becomes a familiar part of people’s lives. The multimedia content more actively engages audiences because the approach easily permeates people’s everyday lives.

A transmedia production engages an audience by developing a story across numerous forms of media in a way that presents unique content in each one. It creates a brand that can reach global readers, users and audiences in a number of different platforms. This is due in part to its appeal to different learning styles including visual, aural, verbal, social, and solitary.

Fully Participatory

Another benefit to this approach is that it is fully participatory. Online sources agree that the target audience will more easily become actively involved with the product brand. The audience is now transformed. Each member is now a participant or even a creative and social collaborator. They suddenly hold a stake. They now have an emotional investment in the brand.

A Stronger, Self-Promoting Picture

Transmedia storytelling involves users from a broad perspective. It tells the tale about a specific product or brand through the all-encompassing use of any and all media and design to present the event attendees, and consumer base, a complete picture of what a company’s brand is all about. Every single bit of copy or image can also have its own sub-plot and tell its own story.

Even a slogan on trade show signage at an exhibit event can allow the brand to present itself. It is imperative that your brand is reaching as many people as possible through multiple channels. After some consumer research, discover what media channels are the most engaging for your industry and start planning some new media techniques. The return will be eye-opening.

Ready for your next event?

Let us take it to the next level!

Contact our Experts