Custom Exhibit Design | The Exhibit Company, Inc.

Articles Tagged with: Custom Exhibit Design

Aug 20, 2024

20x20 Island Exhibits | Exhibit Lighting

Exhibit Booth Lighting: Transforming the Experience

If your exhibit booth lighting doesn’t highlight your brand, then your selling points will fade in the background. Your exhibition booth should display everything you offer, and lighting is a key element of any successful trade booth.

How Exhibit Booth Lighting Impacts Your Trade Booth's Appearance

Light, in short, defines a given space. It illuminates areas, highlights key features, and provides a clear vision of the environment. Effective lighting elevates every element of your custom trade show booth, transforming the space into an inviting and engaging environment. Light can change how people perceive all other elements of your trade show booth, impacting vital design aspects such as:

Color

Good brands use color theory to define their image. Color theory takes all aspects of color into account. This includes saturation, hue, and brightness, to create impressions that encourage their audience to engage. In this case, lighting can either enhance or detract from those colors, emphasizing those colors to create the impression you want from your potential clients.

Intensity

The intensity of your space can easily impact your visitors’ experience. For instance, bright, cool-toned lights create a more intense, high-energy space, while warm, softer lights can create a moody, inviting area. Light intensity, when combined with color, can impact the overall mood, easily changing your visitors’ experience.

Movement

Light can also dictate where movement is felt and experienced. Depending on where and how the light fixtures are placed, they can create the impression of a static, uniform space or a high-energy, active type of engagement for your visitors.

Distribution

Where light is distributed depends on the booth’s size, location, and available working space. If your booth faces size restrictions, you must distribute lighting in areas where you want visitors to focus the most. When placed in areas that detract from your key features, your booth’s overall design scheme will be less effective.

You’ve most likely been asked questions about how you want your booth to appear. Warm or cool tones, modern or classic frameworks, rotating or stagnant objects – all design features need light to enhance their best qualities.

If your lighting design removes those qualities, your trade booth could suffer financial loss. Creating a custom trade show booth design from scratch can sometimes take months, so working with a trade show exhibit company is recommended before you even begin.

Highlight Your Best Features

Developing a custom trade show booth design takes exceptional artistic and technical skills to accomplish well. At Exhibit Company Inc., we offer designers and builders to create your brand experience at your next trade show so you can be successful in all your ventures. Our teams offer resources and design tools and can help handle all the logistics so you can reap the rewards and further excel.

If you want to learn more, complete our contact form and we can help design your dream trade show booth.

Jul 17, 2024

Key Elements of an Effective Trade Show Booth Design

If you’re planning on attending a trade show and want your booth to draw in passers-by, you need to consider many elements. The way your booth is designed can be the difference between success and failure, and it’s essential that it is distinctive enough to stand out from your competitors.

Trade Show Booth Simplicity

If your booth looks too cluttered, people may be put off from visiting it. Loud music and intense visuals can make it tougher for guests to comprehend what you are offering. You should also keep things simple when it comes to text, so make sure your copy is short and direct. It shouldn’t take people more than a few seconds to read, process, or comprehend your message.

Empty Space

An effective trade booth doesn’t need to be filled with large images and lots of copy. Limiting the amount of space that you use for your headings, copy, and graphics can bring better results than you might expect. In fact, many people keep around 40% of the available space blank to avoid overwhelming their guests.

Matching Your Marketing Objectives

It’s very important to consider your marketing objectives when designing a trade show booth. If you want people to visit and partake in long conversations with you, make sure they can sit somewhere comfortable. You’ll want to show off your products, so ensure you have enough space for demos. If you’re giving away free samples, you’ll also need to ensure there is somewhere to place them.

Staying On-brand

Make sure that you incorporate your branding into your trade show booth effectively. Opt for a theme that works well with your image and ensure that your color scheme is consistent with your branding. This will help you strengthen your brand identity and ensure that people easily recognize your branding in the future.

Effective Lighting

Lighting can be very effective when it comes to making booths stand out. Spotlights can highlight any products you want to promote, while backlit displays can be great for drawing attention to specific parts of the booth. Ambient lighting can create an incredibly welcoming atmosphere. By paying close attention to lighting, you can ensure your booth looks professional and draws in many attendees from across the venue.

Your Trade Show Booth & Social Media

When you integrate social media into the design of your booth, you can promote your business outside of the exhibition hall. Make sure your social media handles are prominently displayed so people can easily connect with you online. Consider using a hashtag related to the event to boost your reach.

Jun 21, 2024

custom island booth for cosmetics at beautycon | Impactful Trade Booth Design

Partnering with Exhibit Company Inc.

Trade shows allow you to meet new people, learn about the latest trends, and get insider info. But most of all, they allow you to laser focus on the right prospects and showcase your brand. Investing the time and resources into your booth produces the maximum impact on attendees.

How Exhibit Companies Can Highlight Your Brand

Trade shows are a great opportunity to showcase your brand. It can be to get more leads, announce a new exciting product or service. Or just to interact with a receptive audience. If done properly trade shows can leave a lasting impression and be a great lead up to more marketing efforts.

They’re an excellent form of networking where you can spread knowledge and insights into your business industry. Those connections don’t begin unless you have a well-designed, impactful booth to make yourself known.

These days, having a simple stand isn’t enough. Your booth should provide an experience. Designing that experience takes time, money, and the know-how to do it well. That’s why partnering with a trade show exhibit company can help. By partnering with Exhibit Company Inc., you can benefit just like some of our previous clients.

Investment in Your Brand

Partnering with an exhibit company that knows booth design inside and out means making a worthwhile investment in your brand image. By opting into your partner’s ability to create custom design features, you’ll increase brand awareness and improve the likelihood of connecting with powerful leaders in your industry.

Creative, Effective Design

Your booth design should represent the best you have to offer. Many exhibit companies work with ingenious designers, engineers, and marketing experts to design your booth from start to finish. By partnering with an exhibit company, you’ll be consulted through every design process until your booth setup is complete.

Seamless Flow and Logistics

Displaying your brand logo is important, but creating a memorable experience for your audience matters even more. Your booth should offer a seamless and unforgettable transition for visitors.

A Great Exhibit Company, Produces Results

Exhibit companies have years of experience designing trade show booths and keeping up with the latest trends. These include 3D projection mapping, aromatherapy, raffle prizes, lounge spaces, and help make company trade booths unforgettable.

By having a well-designed, impactful trade show booth, you’ll be making a better investment in the connections you make. Partnering with an exhibit company allows you to work with design experts who can improve and freshen up your booth space year after year. When your team walks through and sets up your booth space, you’ll be ready to have a fun, exciting, and unforgettable trade show.

Connect with The Exhibit Company, Inc., Today

When you need designers and builders for your brand experience at the next trade show, our experts will work with you directly to provide the tools and resources you need to succeed.

At The Exhibit Company, Inc., we will work with you to understand your needs and goals and can help you improve the likelihood of future success.

Call us at (732) 465-1070 or use our Contact Us form to build your dream trade show booth.

May 31, 2024

Trade Show Checklist

So you’ve secured a spot at an upcoming Trade show and now you need a Trade Show Checklist. There’s so many tasks and elements that go into a successful trade show, you don’t want to forget anything.

Trade shows help businesses conduct market research. They can review the competition and their newest offerings. Most importantly it permits the perfect environment to secure new leads.

Here are a few things you should take into consideration when prepping for a trade show.

1) Understand the Objective of the Event

First, consider the main objectives. What your business wants to achieve when visiting the trade show is a necessity. It will also justify the cost and time involved.

It could include launching a new product or service. Usually it’s bringing in fresh leads. This list of leads could determine sales projections and thus, peoples earnings.

Ensuring your entire team understands the primary and secondary goals will allow them to tailor their in-person approach to met them. It will also assist with designs, CTA’s and more.

Repeating these goals will consistently reinforce them and help ID anything that doesn’t help reach those goals.

2) Logistics Around the Trade Show

Logistics are next. It will put the team at ease knowing everything is confirmed and reserved. Plan for contingencies, research ahead of time and remember where local hardware stores and print shops are. These resources in a strange city can save you tons of stress when you need something last minute.

Booth design for trade shows is essential to grab peoples attention. It can make your business stand out against a sea of competitors. If the budget permits a custom trade show exhibit is the best way to establish brand dominance. The booth layout needs to be engaging and inviting to multiple personalities.

Once the designs are finalized and printing is confirmed you must arrange delivery. Some pick it up in the city at the trade show and bring it themselves, some get it delivered to the trade show. Whatever you arrange just ensure you team is there to help set it up.

Plan to have refreshments and food for an entire day for everyone on the team. Trade show setup is hard work. You are on your feet all day, so set frequent breaks and take care of your team.

3) Engagement Strategy

Next is the planning for the event itself. Who draws them in? Who gives the best pitches, who is the go-to closer? If everyone knows their role, then they are comfortable because they know what’s expected of them.

Nervous, unfocused staff will make a negative brand impression in under 10 seconds. So make sure everyone knows their pitches, main talking points and has the official info readily available.

Being prepared for engagement with potential leads will increase brand trust. You want your brand to stay top of mind.

If you follow these steps and maintain open communication with your team the trade show will definitely be a success.

Apr 19, 2024

Trade Show Participation: Return on Investment

Knowing how to calculate return on investment (ROI) for trade show participation is crucial for any business. If you’re a startup or an industry giant you need to know if the resources that you’ve put in, paid off.

Here we’ll discuss methods for evaluating your trade show participation ROI so that improvements can be made.

Understanding Trade Show ROI

1. State Clear Objectives

You must determine what success means to your company before measuring it. Did you want to generate leads? Increase brand awareness? Build industry partnerships? Introduce new products? Setting clear and measurable objectives ahead of time is the initial step towards an effective post-event assessment.

2. Track Costs Religiously

Every penny counts, managers need to determine how profitable the trade fair was. Hard costs such as:

Booth rental fees
Travel expenses incurred during the event period
Accommodation charges accrued

It may seem obvious, but don’t forget about soft costs too. This includes training staff who will be manning the trade show booths. Also time spent away from regular duties at workplaces, these need to be factored in too! This means that accurate cost tracking forms the basis of a reliable calculation for ROI.

Using Data To Measure Success

1. Lead Generation And Sales Conversion

The most objective measure of success at any exhibition has always been considered the number of leads generated plus how many of them converted into actual sales made thereafter; hence, companies should never take lightly their follow-up activities with prospects met during such shows.

Lead capture technology, like scanning badges or collecting business cards, can help you measure this metric effectively. But collecting leads is just the beginning; what happens next matters more: follow through! Track each lead’s movement through your sales funnel post-show so that conversion timelines and rates can be better understood.

2. Qualitative Measures: Brand Impact and Networking

Not all returns on investment from participating in trade fairs are directly linked to immediate revenue in the form of new customers acquired, or transactions closed. Some benefits may only become evident over time, especially improving brand visibility within specific industries. For example, it could take months before someone who saw your product at an industry event decides they need one.

Therefore, conducting surveys during and after events or asking people for feedback about what they thought of your company’s presence could be a good way to gauge the impact on attendees’ perceptions. Networking successes can also be quantified by counting meaningful interactions recorded by staff manning exhibition stands.

Evaluating And Responding To Your Results

1. The Basic ROI Formula

To calculate basic ROI, subtract the total cost of the trade fair from the total revenue generated, then divide the resulting figure by the total cost. This gives you a percentage, a financial return in its simplest form.

2. Beyond The Numbers: Strategic Insights

The numbers tell one side only – did we make money? break-even? lose out altogether? These are important but not enough if we want a deeper understanding of areas which may have benefited indirectly as well, e.g., was there any noticeable increase in website traffic after the event? did social media followers grow significantly during or after the exhibition period?

Such indicators can help us appreciate better returns associated with enhanced brand awareness creation activities, hence contributing towards holistic appreciation of ROI gained through participation in such shows

In the end, you should see to it that all parts of your involvement are taken into consideration, tangible and intangible alike.

Use what you have learnt through careful scrutiny during this event organization process as a foundation upon which better plans for subsequent ones can be laid.

More interaction with visitors may be achieved, and more money will be made if only interesting trade show booths are put up together with creative booth designs while focusing on impact at the same time. One thing to always remember is that every exhibition presents itself not only as a platform where brands can be exposed but also grown in quantifiable terms.

If you’re ready to elevate your trade show experience and captivate your audience, explore what The Exhibit Company Inc. can do for you. Discover a realm of innovative booth designs and bespoke services that can transform your brand’s presence at any event.

Mar 18, 2024

Expanding Your Reach through Trade Shows

Trade shows offer invaluable opportunities for businesses to expand their reach, connect with potential customers, and showcase their products or services. However, navigating these bustling events requires strategy and finesse. Whether you’re a seasoned exhibitor or a newcomer to the trade show scene, implementing the right practices can make all the difference in maximizing your impact and achieving your objectives.

Let’s discuss five essential strategies to enhance your trade show experience.

Strategic Booth Placement

The location of your booth can significantly impact foot traffic and visibility. Aim for a spot near entrances, main aisles, or areas with high attendee concentration. Additionally, consider the venue’s layout and strategically position your booth to stand out from the crowd. By securing a prime location, you’ll increase the chances of attracting visitors and generating leads.

Engaging Booth Design

Your booth should be a magnet for attendees, drawing them in with eye-catching visuals and interactive elements. Invest in professional booth design that reflects your brand identity and communicates your message effectively. Incorporate multimedia displays, product demonstrations, and engaging activities to captivate passersby and encourage meaningful interactions.

Pre-show Marketing Campaigns

Building anticipation before the trade show can significantly enhance your presence and attract a targeted audience. Leverage email marketing, social media promotions, and personalized invitations to generate buzz and invite attendees to visit your booth. Offer sneak peeks of new products or exclusive incentives to entice prospects to stop by. By creating a buzz before the event, you’ll increase traffic to your booth and lay the groundwork for fruitful conversations.

Interactive Demonstrations and Presentations

Engage attendees with interactive demonstrations or presentations that showcase your products or services in action. Provide hands-on experiences that allow visitors to experience the benefits firsthand and address their pain points effectively. Incorporate storytelling elements to create a memorable and immersive experience that resonates with your audience. By offering valuable insights and solutions, you’ll establish credibility and foster deeper connections with potential customers.

Post-show Follow-up and Nurturing

The end of the trade show doesn’t mark the end of your efforts; it’s just the beginning of a new phase in your relationship with leads and prospects. Implement a robust follow-up strategy to nurture leads and convert them into customers. Send personalized follow-up emails, schedule post-show meetings, and provide additional resources or incentives to keep the conversation going. By staying proactive and responsive, you’ll maximize the ROI of your trade show participation and turn connections into tangible business outcomes.

Maximizing Trade Show Impact

Trade shows present unparalleled opportunities for businesses to expand their reach, connect with prospects, and drive growth. By strategically leveraging booth placement, engaging design, pre-show marketing, interactive presentations, and post-show follow-up, you can enhance your visibility, attract qualified leads, and achieve your goals.

Remember, success at trade shows hinges on careful planning, creativity, and a commitment to delivering value to attendees. With a well-executed strategy and compelling trade show booth exhibits, you can leave a lasting impression on visitors and pave the way for future success.

Feb 21, 2024

Custom Trade Show Booth Designs for Small Spaces

Trade Show Booth Design is pivotal for marketing and brand exposure. It offers a unique platform for businesses to showcase their innovations, network, and engage directly with potential clients.

However, the limited space at these events can pose significant challenges. This necessitates innovative design solutions to make the most of every inch.

This article explores strategic design approach and innovative strategies to maximize small trade show booth design.

Understanding Space Constraints

Exhibitors frequently face booth size restrictions and budget constraints, making it essential to maximize small spaces for effective brand representation. The challenge lies not just in fitting within a physical footprint but in doing so in a way that captures the brand’s essence and draws in the audience.

Navigating these constraints requires a blend of creativity and strategic planning, emphasizing the need for every inch to tell a part of the brand’s story.

Strategic Design Principles

A clear and concise brand message is crucial to avoid overwhelming visitors in a small space. Utilizing vertical space through displays and hanging signs can dramatically increase the area available for branding and product showcasing.

Interactive digital screens offer a way to engage visitors with dynamic content, making a memorable impact without occupying physical space. This strategic use of space and technology ensures that every visitor leaves a lasting impression of the brand.

Here at The Exhibit Company Inc. we can create modular LCD walls that can display your branded content and promos. Design dimensions can be 100% custom to your needs.

Innovative Design Strategies

Multi-functional furniture that doubles as storage or display units can save valuable floor space. Creative lighting techniques can enhance the booth’s visual appeal and draw attention from afar, while bold and large graphics can create a strong visual impact, ensuring the booth stands out even in a crowded hall. Incorporating elements that can be seen from different angles and distances makes the space more inviting and engaging for attendees.

Technology Integration in Trade Show Booth Design

Integrating technologies like VR and AR can create immersive experiences that transcend the limitations of physical space. Digital platforms can also extend the booth’s reach, allowing for interactions that begin at the trade show but continue online, multiplying the impact of a small physical presence. Leveraging these technologies enhances the visitor experience and significantly extends the life cycle of each engagement.

Planning and Preparation

Early planning and design mock-ups are crucial to ensure every booth element serves a purpose. Collaboration with design experts, such as Exhibit Company Inc., is vital to bring innovative ideas to life. Their expertise can transform a small space into a powerful brand statement. Thorough preparation with a focus on detail ensures that the final design is functional and represents the brand’s values and aspirations.

Elevate Your Trade Show Booth Design: Your Call to Action

In sum, transcending the limitations of small trade show spaces with optimized booth design requires creativity, strategic planning, and a partnership with the right design experts. Exhibit Company Inc. stands ready to transform your constrained booth into an expansive brand universe, proving that size does not define impact.

Your small space can leave a lasting impression by prioritizing innovative design and leveraging technology. Don’t let square footage limit your brand’s narrative; instead, let Exhibit Company Inc. elevate your exhibit beyond the confines of its physical boundaries. Reach out today to craft a trade show presence that captivates, engages, and endures.

Jan 17, 2024

Maximizing Trade Show ROI: Strategies for Exhibitors

Maximizing Trade Show ROI is a pivotal opportunity for businesses to showcase their products and services, connect with potential clients, and stay ahead of industry trends. However, the key to success lies in maximizing your Return on Investment (ROI) from these events. Exhibitors invest a considerable amount of resources in custom-built exhibits and trade show booth design, and to ensure you get the most out of your investment, we’ve outlined five essential strategies.

These strategies will not only help you stand out from the crowd but also leave a lasting impression on your target audience, ultimately leading to higher ROI.

5 Strategies for Maximizing Trade Show ROI

Trade show exhibitors can use the following strategies to maximize ROI from the trade shows:

1. Define Your Objectives

Before diving into the world of trade shows, it’s crucial to set clear and measurable objectives. Ask yourself what you aim to achieve – is it generating leads, increasing brand awareness, or launching a new product?

Understanding your goals will guide all other decisions, including custom-built exhibit design and booth layout. Your objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) to provide a clear direction for your trade show efforts.

2. Invest in Eye-catching Custom-Built Exhibits

Your trade show booth is your business card to attendees. It’s the first thing they notice, and it needs to make a strong impression. Investing in custom-built exhibits tailored to your brand and goals is essential. These exhibits should not only be visually appealing but also functional, with clear messaging and engaging graphics that draw visitors in. A well-designed exhibit will serve as a powerful magnet, attracting potential clients and leaving a lasting impression.

3. Craft a Unique Value Proposition

To stand out in a sea of competitors, you need a unique value proposition (UVP). Communicate what sets your products or services apart from the rest. Use your UVP in all your trade show materials – from booth signage to promotional materials. This will capture the attention of attendees and make them curious to learn more about what you offer. Ensure your UVP is concise, memorable, and solves a problem your target audience faces.

4. Engage Attendees Effectively

Engagement is the key to success at trade shows. Design your booth layout in a way that encourages interaction. Incorporate interactive elements like product demos, games, or giveaways that pique attendees’ interest. Train your booth staff to engage visitors proactively, answer questions, and capture leads effectively. Additionally, consider hosting presentations or workshops to showcase your expertise in your industry. Engaging attendees in meaningful conversations will increase your chances of converting them into loyal customers.

5. Follow Up and Nurture Leads

The real work doesn’t end when the trade show does. After the event, it’s essential to follow up with the leads you’ve gathered. Create a well-structured follow-up plan that includes personalized messages, additional information, and special offers. By nurturing these leads, you increase the likelihood of converting them into paying customers. Consistency and persistence in your follow-up efforts will set you apart from exhibitors who neglect this crucial step.

Conclusion

In conclusion, maximizing ROI from trade shows requires careful planning and execution. By following these five strategies – defining objectives, investing in custom-built exhibits, crafting a unique value proposition, engaging attendees effectively, and nurturing leads – you can make the most of your investment. Remember, custom-built exhibits and trade show booth design play a significant role in attracting attention and leaving a lasting impression, so ensure they align with your brand and objectives. With the right approach, trade shows can be a goldmine for your business’s growth and success.

Dec 18, 2023

Beyond Aesthetics: Functionality in Trade Show Booth Design

In the dynamic world of trade shows and exhibitions, where first impressions count, your booth design is Paramount. It attracts, lures and engages potential clients. While aesthetics usually take the spotlight, exhibitors are increasingly recognizing the significance of trade show booth design.

In this post, we look into the realm of custom-built exhibits. Explore how a focus on functionality can elevate your booth’s impact, leaving a lasting impression on your target audience.

1. The Evolution of Trade Show Booth Design

Trade show booth design has come a long way. From merely being visually appealing to a more holistic approach that seamlessly blends aesthetics and functionality. The shift towards custom-built exhibits is evidence of this evolution. Where businesses are investing in designs that not only captivate the eye but also serve a purpose.

2. Strategic Layouts for Enhanced Interaction

One of the keys to a successful trade show booth is a well-thought-out layout. Beyond just creating a visually appealing space, a strategic layout maximizes interaction with visitors. Custom-built exhibits can be tailored to guide the flow of foot traffic, ensuring that attendees effortlessly move through your booth, engaging with your brand at every step.

3. Multi-Purpose Booth Furniture and Displays

Functionality in trade show booth design extends beyond the walls and extends to the elements within. Opting for multi-purpose furniture and displays allows for adaptability, enabling exhibitors to showcase products, host demonstrations, and facilitate meaningful conversations—all within the confines of a single, intelligently designed space.

4. Integrated Technology for Seamless Engagement

In the digital age, integrating technology into your booth design is no longer an option but a necessity. Custom-built exhibits can seamlessly incorporate interactive displays, virtual reality experiences, and touch points for attendees to engage with your brand on a deeper level.

This harmonious blend of technology and design enhances the overall functionality of your booth, setting it apart in a crowded exhibition hall.

5. Efficient Storage Solutions for a Tidy Presentation

Behind every stunning trade show booth is a need for efficient storage. Custom-built exhibits can be designed to include discreet storage solutions, ensuring that your booth remains tidy and clutter-free throughout the event. This not only contributes to a polished presentation but also allows for quick and easy access to materials as needed.

6. Sustainability as a Functional Design Element

In an era where sustainability is a growing concern, integrating eco-friendly materials and practices into your booth design is not just a trend but a strategic move. Custom-built exhibits can incorporate sustainable elements, showcasing your brand’s commitment to environmental responsibility while adding a unique touch to your booth.

Conclusion: Trade Show Booth Design

As trade show booth design continues to evolve, the emphasis on functionality alongside aesthetics becomes more pronounced. Custom-built exhibits offer a tailored approach, allowing businesses to create spaces that not only catch the eye but also serve a myriad of purposes. From strategic layouts to integrated technology and sustainable practices, a functional design ensures that your booth stands out in a competitive landscape, leaving a lasting impression on attendees and potential clients alike. So, the next time you plan your booth, think beyond aesthetics—think functionality.

Nov 14, 2023

Captivate Your Audience with Attractive Trade Booth Design

Trade booth design is the skilled art of attracting and engaging your audience amongst a sea of distractions and competing salespeople. When it comes to trade shows, a well-designed and strategically laid out booth can be the key to turning heads and making lasting impressions.

In this post, we’ll delve into the nuances of the trade show booth design, exploring five tips that can transform your custom-built exhibits into showstoppers. So, buckle up as we uncover the secrets of captivating your audience and leaving a lasting impact at your next trade show.

5 Tips for Captivating Your Audience with a Stellar Trade Booth

The following five tips will help businesses captivate the audience with a stellar trade booth:

Tip #1: Strategic Layout for Seamless Flow

The first step in creating a stellar trade booth is to think strategically about the layout. Your booth should be designed to encourage a seamless flow of foot traffic. Consider the natural path visitors might take and strategically place key elements, such as product displays or interactive experiences, along this route. By guiding attendees through your booth with intention, you increase the chances of capturing their attention and keeping them engaged.

Tip #2: Visual Appeal – Less is More

When it comes to trade show booth design, the mantra ‘less is more’ holds significant weight. A cluttered booth can overwhelm visitors and dilute your message. Instead, focus on clean and visually appealing displays that highlight your key offerings. Use high-quality graphics and well-thought-out branding to create a cohesive and memorable visual identity. A harmonious blend of aesthetics and functionality can work wonders in drawing visitors into your space.

Tip #3: Interactive Experiences for Engagement

In a sea of trade show booths, providing interactive experiences can set you apart. Whether it’s a virtual reality demonstration, a hands-on product showcase, or a captivating live presentation, creating opportunities for engagement enhances the overall visitor experience. These interactive elements not only capture attention but also leave a lasting impression, making your booth a must-visit destination on the trade show floor.

Tip #4: Engaging Staff for Personal Connections

While a visually stunning booth is crucial, the human touch is equally important. Educate your booth personnel to embody approachability, knowledgeability, and engaging qualities. Encourage them to strike up conversations with attendees, understand their needs, and tailor their interactions accordingly. A personalized touch can go a long way in forging connections and making your brand memorable amidst the hustle and bustle of a trade show.

Tip #5: Consistent Branding Across Custom Built Exhibits

Consistency is key when it comes to branding. Ensure that your custom-built exhibits align seamlessly with your overall brand identity. From colors and logos to messaging and promotional materials, maintain a cohesive look throughout. This not only reinforces your brand in the minds of attendees but also adds a level of professionalism that can instill confidence in potential clients and partners.

Conclusion

As you can see, the art of attraction in trade show booth design requires a thoughtful combination of strategic planning, visual appeal, interactive experiences, engaging staff, and consistent branding. By implementing these tips, you can transform your booth into a magnet for attention and ensure a successful and memorable presence at your next trade show. So, invest time and creativity into your custom-built exhibits, and watch as your booth becomes the talk of the trade show floor. Elevate your brand presence with captivating booth designs! Explore our collection now.

Oct 20, 2023

The Impact of Audio-Visual Integration in Exhibit Design

In the ever-evolving world of trade show booth design, staying ahead of the competition is crucial for companies looking to make a lasting impression. Custom exhibit booths have become the go-to strategy for businesses seeking to stand out at trade shows and expos. One of the most innovative and impactful strategies in this arena is the integration of audio-visual elements.

In this post, we’ll explore the five significant impacts of audio-visual integration in exhibit design and how it can truly elevate your presence at trade shows.

1. Captivating the Audience

At trade shows, it’s all about capturing the attention of your target audience. Custom exhibit booths designed with audio-visual integration can instantly captivate attendees. Engaging videos, dynamic presentations, and interactive displays draw people in, creating a magnetic pull that entices visitors to explore your booth further. Trade show booth design companies have harnessed this power, making it an essential element in their designs.

2. Enhanced Brand Messaging

Audio-visual integration allows for a more dynamic and multi-dimensional approach to conveying your brand’s message. Instead of relying solely on static graphics and brochures, you can use videos and sound to tell a compelling story. This interactive experience helps visitors connect with your brand on a deeper level. Trade show booth design companies understand the importance of creating an immersive environment where your brand can shine.

3. Information Retention

In the hustle and bustle of a trade show, it’s easy for attendees to forget what they’ve seen. However, audio-visual elements can significantly improve information retention. When people both see and hear your message, they are more likely to remember it. By incorporating audio-visual elements into your custom exhibit booth, you ensure that your key points and messages stick with potential clients long after the event ends.

The Impact of Audio-Visual Integration

4. Increased Engagement

Trade show attendees want to be actively engaged, not passively observing. Audio-visual integration in your exhibit design makes it easy to create interactive experiences. Whether it’s a touch-screen display, a live demonstration, or a virtual reality experience, these elements can make visitors feel like active participants in your booth. This heightened engagement can lead to more meaningful conversations and connections with potential customers.

5. Competitive Edge

In a competitive trade show environment, gaining an edge over your competitors is vital. The use of audio-visual elements sets you apart, demonstrating your commitment to innovation and creating a modern, cutting-edge image for your brand. Trade show booth design companies that leverage these technologies ensure that your booth is not only competitive but also memorable in the eyes of attendees.

The Strategic Power of Audio-Visual Integration in Trade Show Booths

The integration of audio-visual elements in exhibit design is a game-changer for custom exhibit booths. It captivates the audience, enhances brand messaging, improves information retention, increases engagement, and ultimately provides a competitive edge. When partnering with trade show booth design companies, be sure to discuss the strategic use of audio-visual integration in your booth to maximize its impact.

In a dynamic and competitive trade show landscape, the ability to harness the potential of audio-visual integration can be the key to your success. When planning your next trade show appearance, remember to incorporate these powerful tools to leave a lasting impression on your audience and outshine the competition. Custom exhibit booths with audio-visual integration are the future of trade show marketing. Transform your presence and captivate your audience. Explore Exhibit Company’s innovative solutions today!

Sep 22, 2023

Turning Leads into Customers: Leveraging Booth Design for Sales Conversion

In the bustling world of business, trade shows and booth design stand as powerful platforms where companies showcase their products and services, striving to make lasting impressions on potential customers. In this competitive arena, every interaction counts, and the importance of turning leads into customers cannot be overstated.

This edition will delve into the art and science of leveraging booth design to transform leads into loyal customers.

1. Crafting the First Impression: The Art of Attraction

The trade show floor is a whirlwind of activity, and to capture the attention of passersby, your booth design must be eye-catching and engaging. A professional trade show booth company specializes in creating visually stunning displays that resonate with your target audience. From captivating graphics to innovative layouts, their expertise ensures that your booth not only stands out but also draws in potential customers like a magnet.

2. Creating an Interactive Experience: Engaging Your Audience

Once you have their attention, it’s essential to keep visitors engaged. A well-designed booth incorporates interactive elements that encourage attendees to participate actively. From product demonstrations to immersive technologies, a trade show company can help you create an unforgettable experience that leaves a lasting impression and fosters deeper connections with your leads.

3. Storytelling through Booth Design: Communicating Your Brand Message

Your booth should tell a compelling story about your brand. A trade show booth design company can weave your brand’s narrative into the very fabric of your exhibit. Through strategic use of colors, imagery, and messaging, they help convey your unique value proposition, making it easier for leads to connect with your brand on a personal level.

4. Nurturing Relationships: Building Trust and Confidence

In the world of sales, trust is the cornerstone of conversion. Booth design isn’t just about aesthetics; it’s also about creating an environment where potential customers feel comfortable and confident in engaging with your team. A trade show company can design spaces that encourage one-on-one interactions, allowing you to build trust and answer questions, ultimately moving leads closer to becoming loyal customers.

Leveraging Booth Design for Sales Conversion

5. Measuring Success: Analyzing Data for Continuous Improvement

The journey from lead to customer doesn’t end when the trade show concludes. It’s crucial to gather data and insights on booth performance. A trade show booth design company can help integrate data capture solutions seamlessly into your exhibit, enabling you to collect valuable information about visitor behaviour and preferences. This data can then be analyzed to refine your future booth designs and sales strategies, ensuring a more effective conversion process.

Conclusion

In the fast-paced world of trade shows, the role of a trade show booth design company cannot be overstated. They are the architects of your success, helping you transform leads into loyal customers through expertly crafted designs, engaging experiences, and strategic storytelling. So, when it comes to making your mark at trade shows and boosting your sales conversion rates, remember to partner with a top-notch trade show company.

In conclusion, if you’re looking to maximize your ROI at trade shows and elevate your lead conversion game, entrust your booth design to a reputable trade show booth design company. Their expertise will not only turn heads but also turn leads into customers, helping your business thrive in the competitive landscape of trade shows.

Jan 18, 2022

What VR & AR Means To The Exhibit Industry

The competition at trade shows is fierce. Exhibitors must find ways to cut through the noise and captivate their audience’s attention. This is difficult when everyone around you is doing the same! This is why exhibitors have no choice but to get more creative with their trade show displays. One way event production companies do this is by creating immersive experiences that use virtual reality and augmented reality.

Let’s talk more about what virtual reality and augmented reality are, the differences between them, and what they mean to the exhibit industry.

Virtual Reality (VR)

Virtual reality uses a headset to transport people to an immersive environment of their choice. For the purpose of trade shows, brands let attendees “travel” to their showrooms, retail stores, and behind-the-scenes areas. Attendees can also watch virtual product demonstrations and “meet” staff members.

The most popular VR devices are the:

Oculus Rift. The Oculus Rift uses state-of-the-art technology to immerse viewers into a new world. Viewers enjoy vivid experiences that are real and memorable.
Google Cardboard. Google Cardboard is a lightweight VR device made from cardboard. Though it isn’t as advanced as the Oculus Rift, it can cheaply and easily transform any smartphone into a VR headset.

Augmented Reality (AR)

Augmented reality adds interactive elements to the environment, such as in an exhibit space or on a brochure. To bring information to life, AR needs handheld devices like smartphones or tablets. This allows booth visitors to stay engaged with the exhibit while having alternative means of exploring the brand.

The most popular AR devices are:

Mobile devices. Mobile applications can be downloaded to smartphones and tablets so that visitors can interact with brands on new levels.
QR codes. Using QR codes, attendees can scan the codes and open up new possibilities, such as allowing quick access to product information and specifications.
Smart glasses. Visitors can put on a pair of smart glasses, also called wearable computer glasses, to add information to what they see.

Captivating Audiences with VR and AR

VR and AR are transforming the exhibit industry. Before this technology, brands were limited in the products and services they could bring to trade shows. Some products were too cumbersome, and some services were impossible to demonstrate. Thanks to VR and AR, attendees can view products and services in an interactive format, allowing them to form memorable experiences and meaningful connections.

As VR and AR continue to get more mainstream, we can expect to see more exhibitors using them as part of their trade show experience. Don’t get left behind – now is the time to get familiar with this virtual technology.

Feb 28, 2018

Factors that Affect the Cost of Graphic Design

Graphics are a key part of your custom exhibit, but they can be some of the most expensive components. Fortunately there are ways to have amazing graphics for your booth while keeping costs to a minimum. To do this, work with a reputable exhibit design company that has a tried-and-true process. Experience is everything in this industry, as exhibit design firms know what types of features pay off and which ones can be skipped.

Let’s examine the most important factors that affect the cost of graphic design and how to make them more affordable.

Artwork and Production

How your artwork is developed and delivered has a big impact on price. The best way to reduce these costs is by having a clear vision of what you want. Every minute that graphic designers spend on your project costs money, so avoid giving vague instructions. Be ready to supply your designer with the sizes, colors, and file types you want. Additionally, give your graphic design professional enough time to complete the work, usually 4-6 weeks. This way, you have plenty of time to correct inconsistencies.

Types of Materials

Another factor that affects graphic design costs is material. Materials are important because they affect quality and appearance. Paying less for cheap materials won’t get you far in the long run if you have to replace them often or lose potential clients. At the same time, you don’t need to pay top dollar for premium materials. Here are a few suggestions for saving money without sacrificing quality.

Ask to have the materials and their costs and benefits listed out to compare apples to apples.
Inquire about generic brands, which can be just as good as name brands.
Consider remnants from other exhibitors’ orders. If there are leftover materials that you can use, this reduces waste and cost.

Exhibit Size and Weight

A lightweight and compact exhibit is easier to handle than one that is big and awkward. Keeping the size and weight of your exhibit to a minimum is in your best interests, as it will be easier to store, transport, set up, and take down. While these extra costs may seem minimal for one or two shows, they add up over the year. Plus, a versatile weight and size makes it easy to reuse the materials for corporate events, business meetings, and more.

Your Long Term Vision

Without a long term vision, you can end up spending more in the long run. Many materials can be reused for future shows, group meetings and corporate events. By planning ahead, you can have these materials made at once. Also, knowing what you need allows you to request the sizes, colors, and designs upfront. This way, you don’t have to pay to have them done later.

Graphic design can make or break your exhibit, so you don’t want to skimp in this area. By paying attention to the factors above, you can make the most of your budget while getting a great design for your custom trade show booth.

Dec 7, 2017

Which Trade Shows Are Right For Your Industry?

With so many trade shows to choose from, it can be hard to decide which one is best for you! The right trade show can position your brand to capture new prospect leads, generate brand awareness, and increase traffic to your website. On the other hand, attending the wrong trade show can end up costing time and money.

To ensure that you get the biggest bang for your buck, let’s discuss the ways that you can determine which trade shows are best for your industry.

Check the History

It’s best to choose shows that have an established history. This way, you can get a better idea of how successful the show was in the past and if you can benefit from attending. Some of the factors to consider are:

How many attendants does the show normally get?
How many vendors pay for booths?
What do veteran vendors have to say about the event?
What types of sponsors promote the show?
Does the event organizer do a good job of marketing the event?

Know the Audience

Part of choosing a show is getting your products in front of the right audience. As you narrow down your options, consider the audience that will be at each event and if they will help you reach your goals. If your goal is to increase sales and revenue, you must put your brand as close as possible to the people who can make purchase decisions. If you’re interested in raising brand awareness, the options aren’t as limited.

Contact Past Vendors

It can be helpful to reach out to vendors who have attended past trade shows but are not your direct competitors. Ask them if they felt the event was effective. By speaking with vendors, you can also gather important information such as local hotel accommodations, pricing, booth size. and more.

Check Space Availability

Sometimes, it all comes down to the practicality of the event. Is the space the right size and layout for your needs? Can you ship your custom exhibit display to the show, or do you need to have a new one designed? If the space is conducive to your needs, it may not take much work to get yourself there. However, if you need a new exhibit, you’ll have to factor in time and cost to determine if it’s worth it.

Trade shows can help your brand reach specific goals, such as boosting sales, raising brand awareness, or increasing traffic to your website. Take the time to research the various trade shows in your area to determine which one will put you in front of the right audience.

Oct 14, 2017

The Winning Combination: An Exhibit Design Firm’s 5 Step Process

Having a custom exhibit built for your brand is an opportunity to perfect every detail. Rather than adjusting your needs to fit the exhibit, the booth is made specifically for your products and services. To ensure that the custom design process is handled with the utmost professionalism, a strategic approach must be applied. This way, each part of the process is given the appropriate attention.

Through years of experience, The Exhibit Company, Inc. has settled on a five-step design process. Let’s look further at what each step entails and how everything comes together for a beautiful result.

Step 1: Discovery

For a project to be successful, it needs to be built on a solid foundation. This is why the first stage of the process should always be about getting to know the client. Our design firm takes time gathering information on the client’s brand, products, audience, and business objectives. With this background info, we can develop a custom strategy that is both brilliant and effective.

Step 2: Concept

Once key insights have been gathered, we move onto the next step: developing the concept. This is the fun part, but it’s harder than it looks! A concept begins to come to life through a series of sketches, writings, and collaborations. Eventually, a custom exhibit takes shape. We love stretching the limits, but we also keep your budget and practicality in mind.

Step 3: Creative

A key advantage of working with an exhibit design firm is that you get a whole team of professionals under one roof. With artists, engineers, and multimedia experts, your project receives expert attention from every angle. Our design team recognizes that your exhibit must provide a sensory experience, which is why every detail – light, color, texture, form, technology – is taken into consideration.

Step 4: Production

This is the point where everything starts to come to life; pictures are put into action. With our diverse team of creative professionals, we are able to build anything you want for your exhibit while meeting the needs of your audience. Whether your event is small or large, our goal is to create an exhibit that captures attention and leaves a lasting impact.

Step 5: Delivery

The last thing you want is to start the show without your custom exhibit. This won’t happen when you work with The Exhibit Company, Inc. As part of our five-step process, we offer on-time delivery and even stick around to ensure that everything runs smoothly. From the lighting to the staging and audio sound, we’ll take care of the technical details so you can focus on greeting potential customers.

Our five-step process is one of a kind. It has proven to be reliable time and time again, even for the largest-scale events. Call The Exhibit Company, Inc. today to discover more about our approach to building custom exhibits.

Sep 14, 2017

The Traveling Exhibitor: Tips for Shipping Your Custom Exhibit Display From Show to Show

One of the brilliant advantages to purchasing a custom exhibit display is that you can use it over and over again. This cuts expenses, keeps your brand image consistent, and alleviates the burden of having to create new exhibits for each event. There is a hurdle, however, and that’s getting your custom display from show to show.

What many exhibitors end up doing is hiring trade show transportation. This service does cost money, but there are ways to keep costs in check. To ensure that your custom exhibit is shipped securely, on time, and affordably, here are a few tips to follow.

Know who’s driving. Many carriers subcontract their freight to others who aren’t experienced in trade show freight. Do your homework and ask the right questions. Does the carrier have its own trucks and drivers? If not, who are they subcontracting with, and do the drivers have experience with trade show materials?
Stack freight to save space. Opting for a taller vehicle can save money on transportation costs. Here’s why. Common-carrier trailers do not allow stacking but van lines do. By using a van line, you can stack your freight, take one vehicle, and cut costs.
Condense small boxes. Each box that is sent to the trade show costs money, so watch your small containers. They can really add up! Rather than shipping promotional products, literature, and other small items in separate boxes, it’s best to purchase palletized boxes or “D containers” that can be stacked on the trailer.
Map out your trade shows. Depending on the trade shows you plan on attending, it might make sense to ship your exhibit directly to the next event rather than back to your exhibit house. Many advance warehouses allow exhibits to be shipped and stored for free for 30 days.
Contract your own transportation. If you decide to use your exhibit house’s transportation provider, be sure that they are doing their part to obtain several quotes and ask for discounts. Otherwise, you might save money by arranging transportation on your own.

Save Time, Money and Hassle with The Exhibit Company, Inc.

If you have a trade show exhibit custom-made by The Exhibit Company, Inc. you won’t be disappointed when it comes to transportation. Once your custom display is created, we will deliver it to where it needs to go!

Unlike shipping carriers that simply unload and leave, our professionals will be on-site the day of your event to make sure that everything runs smoothly. Our customers are provided with 24-hour access so that all preparations can be tracked in real time. Spend your time talking to potential leads, developing relationships, and enjoying the trade show. Let us handle the rest.

To learn more about creating a custom exhibit with The Exhibit Company, Inc. and having it delivered to your event, call us today.

Aug 1, 2017

Major Missed Opportunity: 4 Reasons Small Businesses Should Prioritize Graphic Design

Professional design work is commonly undervalued among small businesses. It’s not that small companies don’t see a need for professional design, but rather because they run on limited resources. To get the website, logo and marketing materials they need at a price they can afford, small businesses usually hire a freelancer or ask a current employee to do the work for them.

If you are running a small business on a small budget, don’t miss out on opportunities that could be yours. By prioritizing graphic design, you will enjoy more traffic, leads and sales that will quickly offset the cost of hiring a professional. Below are four reasons to put graphic design first.

First impressions make all the difference.

Today’s consumers have so many brands demanding their attention, they make assumptions quickly. Let’s say a prospect attends a trade show for hair care products to carry in their salon. They visit dozens of booths and talk with the brand representatives. When the customer returns home, they go through the brands and quickly narrow down their search.

Much of the narrow down process is based on first impressions. How professional does the website look? How easy is it to find information on the site? Does the logo at the trade show match the online marketing materials? If you don’t put graphic design first, you could be missing out on opportunities to grow your business.

Design tells a story about your brand.

Storytelling is an excellent way to bring your brand to life. The best parts about storytelling are that it involves your customers, brings forth emotions and is more likely to be shared with others. A hair care company that has local roots and uses essential oils in their products has a story to tell, making their brand relatable and genuine.

Branding makes small businesses memorable.

Small businesses have it twice as difficult at times. Not only do they have to compete with big brands, but also other small businesses. To be successful, small companies must always be thinking ahead with their marketing budget.

Luckily, a professional design helps brands stand out against the competition. The hair care company that adds essential oils to their products can use a professional design to highlight the oils and their benefits. After a trade show, a salon owner might say, “I liked that brand that uses oils in their products.”

Professional design saves money in the long run.

If your small brand doesn’t take graphic design seriously now, chances are, you will have to go through a design overhaul in the near future. Why pay for mediocre design today, knowing that you will have to do it again? A quality design has a long shelf life. You can enjoy using the design in all of your marketing materials and know that it will look great at your next exhibit.

Small businesses must be smart about where they put every dollar. In this case, it’s worth it to invest in quality graphic design. You pay for it once, and you can enjoy it for years to come!

Jul 1, 2017

Exceed Their Expectations: 5 Tips for Staging Events to Market Your Business

Whether you plan on hosting a single-day event or a weekend-long conference, your event should be memorable and exciting. Not only will people want to return for other events you host, but also you can earn a reputation for building supportive communities that embrace entrepreneurship and social benevolence.

We’ve included five tips for staging events to market your business and become an industry leader.

1. Create an intimate environment.

The first thing to consider is the content of your event. What topics would your attendees enjoy talking about? When you decide on this, find speakers that are capable of delivering rewarding, meaningful speeches. They should also be capable of delivering stories that are personal and relatable.

2. Switch up the content of the event.

When selecting speakers, look beyond interactive dialogues. Not everyone enjoys sitting through lectures, so consider Q&A sessions, breakout groups, workshops and discussions. You can also come up with your own formats such as setting up one-on-one time between speakers and industry leaders. This creates deeper, more intimate experiences.

3. Strive for diverse speakers.

Many conferences are too narrow in the content they deliver. While it’s important to have a focus, think about collaborations and connections that are more unique. Look for speakers that have variations in their backgrounds, geographies, races, genders and expertise. This will keep the content varied and appeal to a wide range of perspectives.

4. Start off with a bang.

Always begin your event with a bang. This gives attendees the right energy from the beginning. Keep the flow of energy going with strategic planning. Carve out time for breaks, lunch and even hours of sunlight. For example, business workshops are best held in the mornings, while heavier, emotional topics are best for evenings.

5. Include music and entertainment.

No matter how rich the conversations are, there is no replacement for music and entertainment. Music sets the stage for the event and helps people come out of their shells. Entertainers break up a long day and form positive connections between guests and the workshop. Just be sure that the music and entertainment provided align with the tone of your event and values of your company.

Conclusion

If it wasn’t for businesses taking a step out of their comfort zones, we wouldn’t have trade shows, conferences, workshops and other events today! If your business is looking forward to hosting an event, start small and include varied speakers, music and entertainment, and a memorable atmosphere. You’ll learn what works and what doesn’t and simply grow from there.

Jun 27, 2017

How to Skyrocket Your Leads Into Sales

Leads are great. Sales are better. However, it’s hard to give your leads appropriate attention when you’re busy with exhibitor roles. Whether it’s designing your exhibit, putting together brand messaging, assigning staff to roles or meeting deadlines, your plate is already full. Throwing lead nurturing into the mix only complicates things.

In an ideal world, your company would provide you with measurable goals and objectives for gathering leads, adding contact info to the corporate database and reaching out to customers through a drip email campaign. Because most of us don’t live in bliss, we’ve included practical tips to help you skyrocket more leads into sales.

Let’s dig in!

Define What a Lead Means to Your Company

You can’t quantity, qualify or measure leads until you clearly define what one is. Everyone on your marketing and sales teams must come to an agreement as to what describes a trade show lead. Generally speaking, most companies consider a lead to be a sales contact or person who expresses interest at the trade show. If this is the case, you only need to add contact names into your database. Your company should also be more specific, identifying criteria that makes a person qualified or not.

Set Attainable Goals

The two things you should consider when setting attainable goals are the size of your target audience at the event and how many prospects you can realistically engage with. Don’t automatically assume that your sales reps will always engage with a new person. Your reps will need breaks, and some contacts will take more time conversing with you than others.

Choose an Appropriate Lead Gathering System

There are many ways to capture lead information. Choose a lead management system that aligns with your objectives. For example, if all you want to do is fill your database with names, scan badges into your database. If you want to qualify your leads, you will need a more elaborate system that captures this information. Also, be clear about how the contact information will be entered to prevent duplicates or inconsistent information.

Ask Booth Attendants About Follow-Ups

You already know that not all leads are created equal. Some are just stopping by for the free lanyards. Others may have thought they were interested, but it turns out they’re not. Consider asking visitors if they want a follow-up by your company. Although some will most likely say no, others will say yes. This gives you the opportunity to follow up with people who are genuinely interested in your products and services.

The last step is to distribute lead information to your sales team. Every company has a different process for following up with leads. Though the sales teams tend to get the recognition, your exhibiting program should receive love too! Designing an exhibit, standing on your feet for 10+ hours and engaging with contacts is tough work, yet essential to your brand’s survival.

Apr 13, 2017

Measuring Trade Show Marketing Value

If you were asked what the true value of your trade show marketing efforts were, would you be able to answer? Most exhibitors do not track the percentage of leads brought in through trade shows, nor their return on investment. If you can’t recall the last time you looked at these numbers, you’re not alone.

The main reason why exhibitors don’t track and measure lead data is because management isn’t asking. However, things can change on a dime. If management decides that trade shows are no longer a good investment, you will have nothing to back up your case.

Not only is having data a great way to demonstrate your value, but it can also help you create more effective strategies, campaigns and designs. Let’s take a look at how you can gather the right data to support your program.

Determine the impact on your company’s revenue.

Tracking revenue after a trade show is difficult because you’re not closing most sales on the floor. Instead, you’re meeting with interested customers and sending them off to your sales team. Depending on the product/service you sell, it could take weeks, months or years before a conversion is made.

The good news is that you can approximate the value using assumptions that are based off past experience from your sales team. To do this, gather the number of sales leads, the close rate and the average value of the sale. Multiply the numbers together to get your estimated revenue.

Add up your total savings.

Attending trade shows can bring in business while also saving your company money. Track all of your savings. For example, how many “meetings” do you have at a trade show? How much would it cost to have these meetings in a different setting (i.e., travel, lodging, food)? Other cost savings may include the reusing of exhibit materials, acquiring names for sales databases and eliminating field sales calls.

Factor in promotional activities and impressions.

List out the promotional activities that were seen or heard by your audience. People who visit your booth or see it from afar are considered impressions. Count the total number of people that you reached and determine what percentage of them fit your buyer persona.

Next, determine how much it would cost to get these same impressions using direct marketing or advertising. This data indicates your cost-per-impression figure, which helps you quantify the value of your impressions.

Calculate your payback ratio.

One final metric to look at is your payback ratio. This is done by adding together your estimated revenue, total cost savings and total promotional value. Divide this number by your total show budget to get your payback ratio. When you run this number for each event, you can compare apples-to-apples and determine which ones are most successful.

Don’t wait around until management starts asking for data on the success of your trade show events. Start collecting, tracking and measuring this information today so that you have what you need for future discussions.

Dec 1, 2016

3 Exhibit Designs from 2016 that Blew Us Away

Every exhibit should tell a story that draws event-goers to a company and keeps them interested and wanting to learn more at the same time. We believe that trade show exhibit companies should create inviting designs that reflect the brands and goals of their clients. A major trend that took off at trade events this year was the ”un-booth” style, aiming to make attendees feel welcome to roam and interact with the entire scope of the exhibit. Here are 3 recent exhibits that truly stood out to us by creating unique, memorable and interactive experiences for attendees.

The U.S. Postal Service

The United States Postal Service went in a different direction at CES than what we would normally expect. The well branded exhibit welcomed visitors with gigantic shipping boxes in signature patriotic red, white and blue colors, a white cash-wrap style information area and a giant “Priority: You” sign. The designers of this exhibit also used movement and interactive designs to attract and engage visitors. For example, they offered a shipping competition game on a large vertical LED screen that had elements similar to the popular game “Tetris.”

Zimmer Biomet

Zimmer Biomet’s focus on the previous year’s fusion of Zimmer and Biomet was the perfect choice for the 2016 American Academy for Orthopaedic Surgeons Annual Meeting as the exhibit greatly reflected a merger. The exhibit highlighted both companies as one through layered elements and points of conversation throughout the space. A large “Z” sign hung over a two-story area that featured product contributions by both companies displayed on futuristic, cutting-edge laboratory-style surfaces designed with clean modern lines and white and blue-green neon colors. Poster-style screens overhead also supplied information individually and linked together at times as one large curved screen.

Klipsch Group Inc.

What we absolutely love about the Klipsch Group’s 2016 Consumer Electronics Show exhibit is the creativity and care that went into every part of it. Instead of focusing only on Klipsch audio products, the exhibit offered up a non-traditional booth that used an entertainment room theme to celebrate Klipsch’s 70th anniversary of sharing music and sound. The artistic space featured lots of personality with humanized elements in a mixed retro and modern design that was comforting. Furniture and accessories in shades of brown and relaxing styles created a warm and welcoming home-like atmosphere.

These amazing designs prove that custom trade show displays that feature a wide range of engaging elements and a clear understanding of target markets are critical for success. To learn more, contact our design team at the The Exhibit Company, Inc. today.

Apr 6, 2016

Struggling To Find Trade Show Booth Ideas? Inspiration Can Be Anywhere

Preparing the perfect trade show exhibit can feel a little like playing the Oregon Trail video game.

What do you take?
Who do you take?
What do you leave behind?
How do you condense everything you need into custom trade show displays?

Unfortunately, in the real world, the stakes are too high to get lost along the way. Trade shows can be a tremendous opportunity to promote your brand and gain new leads, but if executed poorly, a total waste of time. If you’re struggling to create compelling trade show booth ideas, then take these tips from our exhibit experts. Trust us, you don’t want to learn these lessons the hard way, on a crowded trade show floor full of your colleagues and competition.

Remember: Great Artists Liberate

If you ever notice particularly awesome trade show booth designs when wandering the showroom floor, don’t hesitate to snap a picture for your own future designs. As they say, a good artist copies, but a great artist re-purposes the idea as their own. If an element of a previous exhibit was a hit, then it’s okay to update it and use it again. If you’re still coming up short on inspiration, check out our exhibit company’s portfolio of unique trade show booth ideas.

Remember: Less Is More and More Is Less

The latest market research indicates design graphics should be 40% empty space.

Perhaps because we live in a world that is overwhelming, crowded, and constantly moving, consumers are attracted to simpler designs. Think of a television news program. Between graphics in the top corners and one or two running headlines across the bottom of the screen, it is difficult to focus on the news anchor in the middle. Often, minimalist trade show booth ideas that incorporate the less is more approach help potential customers focus on the message, not the distractions.

Take, for example, the simple billboards along an interstate. While many billboards fill space with offers of cheap gas, snack prices, and clean restrooms, they often have so many colors that the visual clutter is overwhelming. Often, it’s the simple white billboard that attracts attention.

Remember: Have a Strategy for Sticking Out

A major part of trade show booth displays is making sure that you are visible from multiple angles. For example:

Long-range graphics, those that can be seen from across the trade show venue, should be as high as possible within the regulations of the trade show.

Medium range graphics need to be above eye level. These six to eight feet high items will attract potential visitors from two or three booths away.

Short range graphics are only five to six feet high and are for the purposes of keeping the attention of people at your booth.

Flexible Spaces Work Best

Just as website designers know that any visuals they create have to move from the laptop platform to the handheld device platform, the best trade show exhibit companies understand how important it is to have a booth that is flexible for a variety of physical spaces. While an island booth accessible from all sides may be a company’s dream location, these spaces may not be available at all trade shows. As a result, exhibit house companies must provide materials that can be configured in different space sizes and different locations, be it a perimeter booth or a linear booth.

Taken together, all these current trade show booth ideas and trends point to a simple yet modern approach. Are you following these trends in your design?

Dec 17, 2015

Trade Shows 101: 7 Proven Pieces of Advice For Designing Your First Exhibit

Custom exhibits can be incredibly fun to design, but ultimately trade shows are about business. Although you want to have fun and show off your company’s personality, there are certain guidelines you need to follow to actually attract new leads. Otherwise, attending a trade show is just a company-sponsored vacation, only instead of hanging out poolside, you’re handing out business cards. So to make sure you aren’t wasting any time, or money, when designing your first custom exhibits, here are seven proven pieces of advice you can run with:

Know Your Audience

Custom exhibit booths should be tailored to reach specific audiences. While much of your audience is determined by your company or products, you may also want to tailor it for the different shows you plan to attend. This means that your custom exhibits may have multiple elements you can choose from depending on the show. Ask the exhibit house you work with what kind of options are available for your budget. You just might be surprised at what you can do.

Show Regulations

Different trade shows have different rules, and it’s an amateur mistake to skip over the fine print. For instance, some shows may limit the size of your custom exhibit displays, so you need to strategically plan how to best use that space. If you need electrical outlets or other services, plan in advance to make sure they will be available at the site.

Reduce, Reuse, Recycle

If you plan on reusing elements of your trade show displays from event to event, then versatility should be a major priority when making a custom exhibit design. Different venues will require you to obey specific dimensions, and your designs need to abide by those rules. This allows you to maintain the visually stimulating elements of your design and stay true to your brand, while also increasing or decreasing your trade show footprint. Even better, you can reduce costs.

Use Graphics, Not Clip Art

If you want to attract more consumers and get your point across, your custom exhibits are going to need some graphics. And while there are plenty of free clip art libraries online, it’s worth the money to invest in graphic designers to create original, attractive visuals for your space. Additionally, some of the best custom exhibit displays have three different types of graphics to draw in visitors from different areas of the venue: longrange, mediumrange, and shortrange. These will help grab the attention of consumers, whether they are on the opposite side of the exhibit hall or just on the other side of the aisle.

Create Taglines and Attention-Grabbers

Your exhibit booth design needs to make its point in the time it takes someone to walk past your space. Our exhibit experts recommend a sixword tagline that consumers can interpret in three seconds. It shouldn’t be too abstract, and it should of course be honest. With this type of preparation, the people entering your booth are more likely to actually be interested in your brand or product, helping avoid timewasting, lowquality leads.

Stick To Easy-to-Read Fonts

Strange or unreadable fonts can quickly turn consumers off, even if they look sophisticated on your computer screen. You need something that can be easily read from a distance. When creating your custom exhibit designs, you also need to take into account how big the font needs to be. Experts recommend adding about an inch to the font’s height for every foot away your consumers will be. So if they’re standing 10 feet away, you should add 10 inches to your font size to allow them to be read comfortably.

Don’t Go Overboard!

Finally, we’ve mentioned this before in previous blog posts, but it bears repeating: sometimes less is more. Don’t give into the temptation to crowd as many different graphics, slogans, product samples, interactive displays, and other elements into a single space. Even when it comes to something basic like your graphics, experts say that at least 40% of your design graphics should contain empty space.

If you have any more questions about your first trade show exhibit, don’t hesitate to contact our team of experts for professional help.

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How Exhibit Booth Lighting Impacts Your Trade Booth's Appearance

Color

Intensity

Movement

Distribution

Highlight Your Best Features

Trade Show Booth Simplicity

Empty Space

Matching Your Marketing Objectives

Staying On-brand

Effective Lighting

Your Trade Show Booth & Social Media

How Exhibit Companies Can Highlight Your Brand

Investment in Your Brand

Creative, Effective Design

Seamless Flow and Logistics

A Great Exhibit Company, Produces Results

Connect with The Exhibit Company, Inc., Today

1) Understand the Objective of the Event

2) Logistics Around the Trade Show

3) Engagement Strategy

Understanding Trade Show ROI

1. State Clear Objectives

2. Track Costs Religiously

Using Data To Measure Success

1. Lead Generation And Sales Conversion

2. Qualitative Measures: Brand Impact and Networking

Evaluating And Responding To Your Results

1. The Basic ROI Formula

2. Beyond The Numbers: Strategic Insights

Strategic Booth Placement

Engaging Booth Design

Pre-show Marketing Campaigns

Interactive Demonstrations and Presentations

Post-show Follow-up and Nurturing

Maximizing Trade Show Impact

Understanding Space Constraints

Strategic Design Principles

Innovative Design Strategies

Technology Integration in Trade Show Booth Design

Planning and Preparation

Elevate Your Trade Show Booth Design: Your Call to Action

5 Strategies for Maximizing Trade Show ROI

1. Define Your Objectives

2. Invest in Eye-catching Custom-Built Exhibits

3. Craft a Unique Value Proposition

4. Engage Attendees Effectively

5. Follow Up and Nurture Leads

Conclusion

1. The Evolution of Trade Show Booth Design

2. Strategic Layouts for Enhanced Interaction

3. Multi-Purpose Booth Furniture and Displays

4. Integrated Technology for Seamless Engagement

5. Efficient Storage Solutions for a Tidy Presentation

6. Sustainability as a Functional Design Element

Conclusion: Trade Show Booth Design

5 Tips for Captivating Your Audience with a Stellar Trade Booth

Tip #1: Strategic Layout for Seamless Flow

Tip #2: Visual Appeal – Less is More

Tip #3: Interactive Experiences for Engagement

Tip #4: Engaging Staff for Personal Connections

Tip #5: Consistent Branding Across Custom Built Exhibits

Conclusion

1. Captivating the Audience

2. Enhanced Brand Messaging

3. Information Retention

4. Increased Engagement

5. Competitive Edge

The Strategic Power of Audio-Visual Integration in Trade Show Booths

1. Crafting the First Impression: The Art of Attraction

2. Creating an Interactive Experience: Engaging Your Audience

3. Storytelling through Booth Design: Communicating Your Brand Message

4. Nurturing Relationships: Building Trust and Confidence

5. Measuring Success: Analyzing Data for Continuous Improvement

Conclusion

Know Your Audience

Show Regulations

Reduce, Reuse, Recycle

Use Graphics, Not Clip Art

Create Taglines and Attention-­Grabbers

Create Taglines and Attention-Grabbers

Stick To Easy-to-Read Fonts