Trade shows have long established themselves as top marketing opportunities and continue to be popular in recent years. In fact, a study by B2B Magazine found that events are second to digital in the amount of money businesses spend on media and marketing. Typically, about a third of a company’s total marketing budget is allocated for activities like events and exhibiting. Businesses are able to reach potential customers and other businesses in just about every corner of the United States.

Exhibit design firms take attendee metrics and event logistics into consideration when planning a custom exhibit display. What will grab an attendee’s attention? What will make another business look to this particular business to solve their problem? Strategy is essential in trade show marketing and choosing a firm with experience is key to maximize results from your exhibit house investment.

Business-to-business buyers are on average a little more difficult to sell to than consumers. For one thing, they tend to be more rational with their decision-making process, because the effects of the purchase can have an effect on the business and sometimes its employees. Consumers, on the other hand, are more likely to make an impulsive purchase or indulge simply because they can. If a consumer sees something of interest to them and is given the right pitch, they are likely to make a purchase right away without much time to decide. Businesses are usually looking to make a purchase for a long term product that are more complex and require additional support after the purchase. For this reason, the decision must be thought out carefully for choosing the right vendor.

The best exhibit design firms recognize the difference between the two audiences and tailor their exhibit graphics around this. Full-service exhibit design companies have the resources to create custom exhibit booths for companies who understand that trade shows allow them to connect with not just consumers but other businesses that may need their products or services as well. For this reason firms, like The Exhibit Company, Inc., produce multi-dimensional brand experiences to influence audiences to act fast. Not only do they produce stunning custom exhibit graphics and interactive booths, but they also provide on-site support to manage these booths as well.

Product demonstrations using custom exhibit booths give prospective buyers the chance to ask questions, see exactly how the product can benefit them and, in many cases, get feedback from other customers. These things greatly increase the chance of making a sale and establish a trusting and confident business relationship that will result in great future profits.

Trade shows are a vital part of the marketing plan of any business. They are a great way to let potential customers truly experience the product where they may not be able to otherwise. Proper planning and hiring the right exhibit design firm can help marketers take advantage of the benefits that come with trade shows and achieve the ultimate goal of increasing profits. So view our exhibit showcase and get in touch with The Exhibit Company, Inc. to discuss your next event, today.

What’s one of the best ways to connect consumers with a product? A marketing event. Trade shows connect businesses with other businesses as well as consumers giving them a firsthand experience of what a product can really do. Las Vegas, Chicago and Orlando are home to about 50% of the largest 200 trade shows in the United States. With the average trade show visitor spending 9.5 hours simply viewing the many exhibits, it is no wonder why events like trade shows are the second largest area of growth within a company’s marketing budget.

By now, most people have accepted the fact that technology makes life easier. New programs and technologies are produced each day in order to make our lives more efficient. From apps to remind you of an upcoming appointment or event, to programs that allow you to communicate and share information in real-time with people on the other side of the world, technology just keeps getting better.

For those who suffer from disabilities, innovative technology can be even more helpful. Many people with disabilities rely on technology to live independently. For this reason, many trade show exhibit companies participate in creating custom exhibit displays to show people how technology can really help them. For businesses that want to create the best platform for consumers to experience their product first hand and want to benefit from the proven success of trade shows, hiring an exhibit design company is how to do it.

These companies have the resources to design and produce exhibit graphics for custom exhibit booths and custom exhibit displays. They are already aware of the strict regulations placed on trade show display companies and can help make any business’ dream a reality.

In order to market to people with disabilities, businesses may participate in events like an independent living expo to show consumers their new products or to get feedback on a product once it has been tested. Expos like this are a great way for people to see and gain an understanding of both the technology and services that can help them live and work within their communities.

Technology is ever changing. Events like trade shows give both businesses and trade show display companies a chance to show what they are really made of.

When promoting your brand and business, you’ll likely find yourself attending a number of trade shows and conferences to network and drum up new business.  Unfortunately, at the biggest trade shows, it’s easy to be completely overshadowed by a competitor with a bigger budget, a small army of “booth babes,” and all the bells and whistles money can buy.

So how do you maximize your budget when you design custom trade show exhibits? Unlike most trade show exhibit companies, we understand that the best custom exhibits come from companies who attend events with a clear strategy, design, and execution in mind.

Strategy: What, Where, When and Why?

A winning custom exhibit design ­­and the ability of custom exhibit builders to make it a reality­­ is largely dependent on your overall strategy. Too many exhibitors go to a trade show without clear goals in mind.

When you know which trade shows you’re attending, it’s crucial to work with your team on specific goals for the event. Once you’ve outlined objectives, then it’s time to start working out a strategy and agenda for meeting those goals. Finally, it’s important to ask what sets your company apart from your competition.

Why should anyone stop and give your trade show displays their attention?

Design: How

The design of your custom exhibit booths makes a huge difference in how well received it is. For a successful custom exhibit design, you must be able to deliver the flashier, attention-­grabbing techniques that draw people in without trying so hard you seem desperate for visitors.

Remember: it’s not enough for your trade show displays to look visually appealing. It’s not enough to have the most original interactive element of the show. The design and layout of your custom exhibit design also needs to support your goals.

If your main objective is to gather new leads, then ask yourself, how do your trade show booth ideas support that mission?

Execution: Who

Our custom exhibit builders take pride in designing the best custom exhibits anyone has ever seen, and we think our work speaks for itself. Even so, when the event finally arrives, one of the most important decisions you’ll make is who exactly from your team you choose to work the event. Do you send young, ambitious team members bursting with enthusiasm, or seasoned executives capable of closing deals? Ultimately, who you send, and who you ask to stay behind at the office, can make or break your trade show experience.