Category: Trade Shows
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Dec 9, 2024
Custom Trade Booth Design with Barcelona furniture
Trade Booth Design: Bringing Your Vision to Life

Presenting a standout trade booth design is a significant opportunity to showcase your brand. Your booth serves as the physical embodiment of your business, and a well-executed design can be the key to capturing attention and generating valuable leads.

Collaborating with a professional booth designer ensures your vision comes to life while meeting your marketing goals. But how do you ensure this partnership is successful? Here’s a step-by-step guide to working with a booth designer to create a show-stopping display.

Share Your Vision and Goals

The first step in collaborating with a booth designer is to clearly articulate your vision. What message do you want your booth to convey? Are you aiming to showcase a new product, attract investors, or simply generate brand awareness? Share your goals with your designer to help them understand what success looks like for you.

Example:
If your goal is to highlight an eco-friendly product, mention this upfront. Your designer can incorporate natural materials, sustainable elements, and earthy color schemes to align with your brand values.

Provide Detailed Brand Guidelines

Your booth should reflect your brand identity. Provide your designer with detailed brand guidelines, including your logo, colors, fonts, and any specific imagery you want to feature. This ensures that the final design feels cohesive with your existing marketing materials.

Be Open to Ideas

While it’s important to share your vision, trust your designer’s expertise. Professional booth designers have years of experience creating layouts that maximize engagement and functionality. They might suggest ideas you hadn’t considered, such as interactive displays, modular setups, or strategic lighting.

Example:
A designer might recommend integrating digital screens to display testimonials or demo videos, enhancing your booth’s visual appeal and engagement factor.

Custom trade show video Wall

Focus on Attendee Experience

A great trade show booth is more than just visually appealing—it provides an unforgettable experience for attendees. Work with your designer to create a booth that invites interaction. Whether it’s a touchscreen demo station, a cozy seating area, or a photo-worthy backdrop, think about how visitors will engage with your space.

Key Question to Ask:
“How can we make this booth memorable for attendees?”

Review Mockups and Provide Feedback

Your booth designer will likely provide mockups or 3D renderings of the proposed design. Review these carefully and provide constructive feedback. Point out what you love, but also address any elements that don’t align with your vision.

Consider Practical Details

A successful booth design isn’t just about aesthetics—it’s about practicality. Work with your designer to ensure your booth is easy to transport, assemble, and dismantle. Discuss storage needs, electrical outlets, and traffic flow to avoid last-minute surprises.

Test Before the Event

Once your booth is designed and built, consider running a test setup. This allows you to identify any logistical issues, like awkward layout spacing or visibility problems, before the big day.

Why Collaborating with a Booth Designer Matters

Collaborating with a booth designer streamlines the process of creating a stunning display, saving you time and stress. Their expertise ensures your booth not only looks incredible but also delivers on functionality and engagement. From conceptualizing the layout to selecting materials and finishes, a designer transforms your ideas into a tangible, impactful presence.

Bring Your Trade Booth Design to Life with The Exhibit Company, Inc.

At The Exhibit Company, Inc., we specialize in designing custom trade show booths that captivate audiences and drive results. With over 50 years of experience, our team works closely with you to bring your vision to life, offering tailored solutions that align with your brand and goals.

Ready to create a booth that stands out? Contact us today to start your custom design journey!

Oct 16, 2024
Custom double decker Booth at CES
Should I Invest in a Custom Trade Show Booth?

A custom trade show booth remains a popular choice for businesses, allowing you to display your brand without restraints. Whether you’re seeking new customers or investors for your product, trade shows provide valuable networking opportunities to elevate your brand.

Trade shows can be costly, and a common reason for low attention is poor booth design If you find yourself asking the question, “Why should I invest in a trade show booth?” then here are some of the best reasons to consider customizing for your next trade show. 

First Impressions Matter

Custom platform display for car show

When it comes to booth design, first impressions matter. The impression your booth makes can either make or break your investment. If attendees struggle to notice you or, even worse, find your booth unappealing, it could be a missed opportunity for engagement. Investing in a trade show exhibit company can help you create eye-catching designs that make strong first impressions, leading to more sales and networking opportunities.

Elevate Your ROI

Investing in your booth can help you gain a higher return on investment. The time, effort, and detail involved in creating your booth can be used to drive sales and gain more attention from attendees. Over time, as your brand grows, your custom booth will pay off. It will not only lead to a great trade show experience but also improve your business outlook.

Custom Trade Show Booths Are Flexible

Ordering a pre-made booth for every event can increase costs over time. If your brand is struggling to attract attention, a custom booth offers greater flexibility and value. For events that have requirements for booth sizes and features, your custom booth can be reconfigured to your needs. 

Affordable For Your Budget

If you think that customization means high prices, then think again. One of the best parts of working with a trade show exhibit company is that you can design your own booth, all within the range of your budget. You’ll have a variety of options for prices and payment options, all the while gaining a trade show booth that has all the design choices you need.

Easy, Beautiful Customization

What’s the best part about a custom trade show booth? They’re fully customizable! When you work with a trade show exhibit company, you get the chance to take your brand and bring out the ideal image you want to convey. Customizing your booth allows you to visually engage with your audience, giving you options for unique designs, striking visuals, and impressive ways to showcase your products. 

Custom Trade Show Booths Done Right

At the Exhibit Company, Inc., we transform brands every day by offering creative, innovative designs backed by over 50 years of experience. From custom 3D experiences to sleek, modern color concepts, we focus on providing custom booths that enhance the story you want to convey for your next trade booth show. Through our designers, your success is within reach. To get started, connect with us to begin designing your booth from start to finish. 

Aug 20, 2024
20x20 Island Exhibits | Exhibit Lighting
Exhibit Booth Lighting: Transforming the Experience

If your exhibit booth lighting doesn’t highlight your brand, then your selling points will fade in the background. Your exhibition booth should display everything you offer, and lighting is a key element of any successful trade booth.

How Exhibit Booth Lighting Impacts Your Trade Booth's Appearance

Light, in short, defines a given space. It illuminates areas, highlights key features, and provides a clear vision of the environment. Effective lighting elevates every element of your custom trade show booth, transforming the space into an inviting and engaging environment. Light can change how people perceive all other elements of your trade show booth, impacting vital design aspects such as:

Tag Heuer Retail watch displays

Color

Good brands use color theory to define their image. Color theory takes all aspects of color into account. This includes saturation, hue, and brightness, to create impressions that encourage their audience to engage. In this case, lighting can either enhance or detract from those colors, emphasizing those colors to create the impression you want from your potential clients.

Intensity

The intensity of your space can easily impact your visitors’ experience. For instance, bright, cool-toned lights create a more intense, high-energy space, while warm, softer lights can create a moody, inviting area. Light intensity, when combined with color, can impact the overall mood, easily changing your visitors’ experience.

Movement

Light can also dictate where movement is felt and experienced. Depending on where and how the light fixtures are placed, they can create the impression of a static, uniform space or a high-energy, active type of engagement for your visitors. 

Distribution

Where light is distributed depends on the booth’s size, location, and available working space. If your booth faces size restrictions, you must distribute lighting in areas where you want visitors to focus the most. When placed in areas that detract from your key features, your booth’s overall design scheme will be less effective. 

You’ve most likely been asked questions about how you want your booth to appear. Warm or cool tones, modern or classic frameworks, rotating or stagnant objects – all design features need light to enhance their best qualities. 

If your lighting design removes those qualities, your trade booth could suffer financial loss.  Creating a custom trade show booth design from scratch can sometimes take months, so working with a trade show exhibit company is recommended before you even begin. 

Highlight Your Best Features

Developing a custom trade show booth design takes exceptional artistic and technical skills to accomplish well. At Exhibit Company Inc., we offer designers and builders to create your brand experience at your next trade show so you can be successful in all your ventures. Our teams offer resources and design tools and can help handle all the logistics so you can reap the rewards and further excel.

If you want to learn more, complete our contact form and we can help design your dream trade show booth. 

Jul 17, 2024
Trade Show Booth custom design
Key Elements of an Effective Trade Show Booth Design

If you’re planning on attending a trade show and want your booth to draw in passers-by, you need to consider many elements. The way your booth is designed can be the difference between success and failure, and it’s essential that it is distinctive enough to stand out from your competitors.

Trade Show Booth Simplicity

If your booth looks too cluttered, people may be put off from visiting it. Loud music and intense visuals can make it tougher for guests to comprehend what you are offering. You should also keep things simple when it comes to text, so make sure your copy is short and direct. It shouldn’t take people more than a few seconds to read, process, or comprehend your message.

Empty Space

An effective trade booth doesn’t need to be filled with large images and lots of copy. Limiting the amount of space that you use for your headings, copy, and graphics can bring better results than you might expect. In fact, many people keep around 40% of the available space blank to avoid overwhelming their guests. 

Custom exhibit at dermatology expo

Matching Your Marketing Objectives

It’s very important to consider your marketing objectives when designing a trade show booth. If you want people to visit and partake in long conversations with you, make sure they can sit somewhere comfortable. You’ll want to show off your products, so ensure you have enough space for demos. If you’re giving away free samples, you’ll also need to ensure there is somewhere to place them.

Staying On-brand

Make sure that you incorporate your branding into your trade show booth effectively. Opt for a theme that works well with your image and ensure that your color scheme is consistent with your branding. This will help you strengthen your brand identity and ensure that people easily recognize your branding in the future.

Effective Lighting

Custom display exhibit at RIMS

Lighting can be very effective when it comes to making booths stand out. Spotlights can highlight any products you want to promote, while backlit displays can be great for drawing attention to specific parts of the booth. Ambient lighting can create an incredibly welcoming atmosphere. By paying close attention to lighting, you can ensure your booth looks professional and draws in many attendees from across the venue. 

Your Trade Show Booth & Social Media

When you integrate social media into the design of your booth, you can promote your business outside of the exhibition hall. Make sure your social media handles are prominently displayed so people can easily connect with you online. Consider using a hashtag related to the event to boost your reach.

Jun 21, 2024
custom island booth for cosmetics at beautycon | Impactful Trade Booth Design
Partnering with Exhibit Company Inc.

Trade shows allow you to meet new people, learn about the latest trends, and get insider info. But most of all, they allow you to laser focus on the right prospects and showcase your brand. Investing the time and resources into your booth produces the maximum impact on attendees. 

How Exhibit Companies Can Highlight Your Brand

Trade shows are a great opportunity to showcase your brand. It can be to get more leads, announce a new exciting product or service. Or just to interact with a receptive audience. If done properly trade shows can leave a lasting impression and be a great lead up to more marketing efforts.

They’re an excellent form of networking where you can spread knowledge and insights into your business industry. Those connections don’t begin unless you have a well-designed, impactful booth to make yourself known.

These days, having a simple stand isn’t enough. Your booth should provide an experience. Designing that experience takes time, money, and the know-how to do it well. That’s why partnering with a trade show exhibit company can help. By partnering with Exhibit Company Inc., you can benefit just like some of our previous clients. 

Investment in Your Brand

Partnering with an exhibit company that knows booth design inside and out means making a worthwhile investment in your brand image. By opting into your partner’s ability to create custom design features, you’ll increase brand awareness and improve the likelihood of connecting with powerful leaders in your industry.

Creative, Effective Design

Your booth design should represent the best you have to offer. Many exhibit companies work with ingenious designers, engineers, and marketing experts to design your booth from start to finish. By partnering with an exhibit company, you’ll be consulted through every design process until your booth setup is complete.

Arnold Expo Custom built trade show island booth

Seamless Flow and Logistics

Displaying your brand logo is important, but creating a memorable experience for your audience matters even more. Your booth should offer a seamless and unforgettable transition for visitors.

A Great Exhibit Company, Produces Results

Exhibit companies have years of experience designing trade show booths and keeping up with the latest trends. These include 3D projection mapping, aromatherapy, raffle prizes, lounge spaces, and help make company trade booths unforgettable. 

By having a well-designed, impactful trade show booth, you’ll be making a better investment in the connections you make. Partnering with an exhibit company allows you to work with design experts who can improve and freshen up your booth space year after year. When your team walks through and sets up your booth space, you’ll be ready to have a fun, exciting, and unforgettable trade show. 

Connect with The Exhibit Company, Inc., Today

When you need designers and builders for your brand experience at the next trade show, our experts will work with you directly to provide the tools and resources you need to succeed.

At The Exhibit Company, Inc., we will work with you to understand your needs and goals and can help you improve the likelihood of future success.

Call us at (732) 465-1070 or use our Contact Us form to build your dream trade show booth. 




May 31, 2024
Custom Island exhibit at RIMS
Trade Show Checklist

So you’ve secured a spot at an upcoming Trade show and now you need a Trade Show Checklist. There’s so many tasks and elements that go into a successful trade show, you don’t want to forget anything.

Trade shows help businesses conduct market research. They can review the competition and their newest offerings. Most importantly it permits the perfect environment to secure new leads.  

Here are a few things you should take into consideration when prepping for a trade show.

1) Understand the Objective of the Event

First, consider the main objectives. What your business wants to achieve when visiting the trade show is a necessity. It will also justify the cost and time involved. 

It could include launching a new product or service. Usually it’s bringing in fresh leads. This list of leads could determine sales projections and thus, peoples earnings. 

Ensuring your entire team understands the primary and secondary goals will allow them to tailor their in-person approach to met them. It will also assist with designs, CTA’s and more. 

Repeating these goals will consistently reinforce them and help ID anything that doesn’t help reach those goals. 

2) Logistics Around the Trade Show

Logistics are next. It will put the team at ease knowing everything is confirmed and reserved. Plan for contingencies, research ahead of time and remember where local hardware stores and print shops are. These resources in a strange city can save you tons of stress when you need something last minute. 

Booth design for trade shows is essential to grab peoples attention. It can make your business stand out against a sea of competitors. If the budget permits a custom trade show exhibit is the best way to establish brand dominance. The booth layout needs to be engaging and inviting to multiple personalities. 

Once the designs are finalized and printing is confirmed you must arrange delivery. Some pick it up in the city at the trade show and bring it themselves, some get it delivered to the trade show. Whatever you arrange just ensure you team is there to help set it up.

Plan to have refreshments and food for an entire day for everyone on the team. Trade show setup is hard work. You are on your feet all day, so set frequent breaks and take care of your team.

3) Engagement Strategy

Next is the planning for the event itself. Who draws them in? Who gives the best pitches, who is the go-to closer? If everyone knows their role, then they are comfortable because they know what’s expected of them. 

Nervous, unfocused staff will make a negative brand impression in under 10 seconds. So make sure everyone knows their pitches, main talking points and has the official info readily available. 

Being prepared for engagement with potential leads will increase brand trust. You want your brand to stay top of mind.

If you follow these steps and maintain open communication with your team the trade show will definitely be a success. 

Trade Show Checklist
Apr 19, 2024
Trade Show Particpation
Trade Show Participation: Return on Investment

Knowing how to calculate return on investment (ROI) for trade show participation is crucial for any business. If you’re a startup or an industry giant you need to know if the resources that you’ve put in, paid off.

Here we’ll discuss methods for evaluating your trade show participation ROI so that improvements can be made.

Understanding Trade Show ROI

1. State Clear Objectives

You must determine what success means to your company before measuring it. Did you want to generate leads? Increase brand awareness? Build industry partnerships? Introduce new products? Setting clear and measurable objectives ahead of time is the initial step towards an effective post-event assessment.

2. Track Costs Religiously

Every penny counts, managers need to determine how profitable the trade fair was. Hard costs such as:

  • Booth rental fees
  • Travel expenses incurred during the event period
  • Accommodation charges accrued

It may seem obvious, but don’t forget about soft costs too. This includes training staff who will be manning the trade show booths. Also time spent away from regular duties at workplaces, these need to be factored in too! This means that accurate cost tracking forms the basis of a reliable calculation for ROI.

Using Data To Measure Success

1. Lead Generation And Sales Conversion

Trade Show Participation

The most objective measure of success at any exhibition has always been considered the number of leads generated plus how many of them converted into actual sales made thereafter; hence, companies should never take lightly their follow-up activities with prospects met during such shows.

Lead capture technology, like scanning badges or collecting business cards, can help you measure this metric effectively. But collecting leads is just the beginning; what happens next matters more: follow through! Track each lead’s movement through your sales funnel post-show so that conversion timelines and rates can be better understood.

2. Qualitative Measures: Brand Impact and Networking

Not all returns on investment from participating in trade fairs are directly linked to immediate revenue in the form of new customers acquired, or transactions closed. Some benefits may only become evident over time, especially improving brand visibility within specific industries. For example, it could take months before someone who saw your product at an industry event decides they need one.

Therefore, conducting surveys during and after events or asking people for feedback about what they thought of your company’s presence could be a good way to gauge the impact on attendees’ perceptions. Networking successes can also be quantified by counting meaningful interactions recorded by staff manning exhibition stands.

Evaluating And Responding To Your Results

1. The Basic ROI Formula

To calculate basic ROI, subtract the total cost of the trade fair from the total revenue generated, then divide the resulting figure by the total cost. This gives you a percentage, a financial return in its simplest form.

2. Beyond The Numbers: Strategic Insights

The numbers tell one side only – did we make money? break-even? lose out altogether? These are important but not enough if we want a deeper understanding of areas which may have benefited indirectly as well, e.g., was there any noticeable increase in website traffic after the event? did social media followers grow significantly during or after the exhibition period? 

Such indicators can help us appreciate better returns associated with enhanced brand awareness creation activities, hence contributing towards holistic appreciation of ROI gained through participation in such shows

In the end, you should see to it that all parts of your involvement are taken into consideration, tangible and intangible alike.

Use what you have learnt through careful scrutiny during this event organization process as a foundation upon which better plans for subsequent ones can be laid.

More interaction with visitors may be achieved, and more money will be made if only interesting trade show booths are put up together with creative booth designs while focusing on impact at the same time. One thing to always remember is that every exhibition presents itself not only as a platform where brands can be exposed but also grown in quantifiable terms.

If you’re ready to elevate your trade show experience and captivate your audience, explore what The Exhibit Company Inc. can do for you. Discover a realm of innovative booth designs and bespoke services that can transform your brand’s presence at any event. 

Mar 18, 2024
Expand Your Reach at Trade Shows
Expanding Your Reach through Trade Shows

Trade shows offer invaluable opportunities for businesses to expand their reach, connect with potential customers, and showcase their products or services. However, navigating these bustling events requires strategy and finesse. Whether you’re a seasoned exhibitor or a newcomer to the trade show scene, implementing the right practices can make all the difference in maximizing your impact and achieving your objectives.

Let’s discuss five essential strategies to enhance your trade show experience.

Strategic Booth Placement

The location of your booth can significantly impact foot traffic and visibility. Aim for a spot near entrances, main aisles, or areas with high attendee concentration. Additionally, consider the venue’s layout and strategically position your booth to stand out from the crowd. By securing a prime location, you’ll increase the chances of attracting visitors and generating leads.

Engaging Booth Design

Your booth should be a magnet for attendees, drawing them in with eye-catching visuals and interactive elements. Invest in professional booth design that reflects your brand identity and communicates your message effectively. Incorporate multimedia displays, product demonstrations, and engaging activities to captivate passersby and encourage meaningful interactions.

Pre-show Marketing Campaigns

Building anticipation before the trade show can significantly enhance your presence and attract a targeted audience. Leverage email marketing, social media promotions, and personalized invitations to generate buzz and invite attendees to visit your booth. Offer sneak peeks of new products or exclusive incentives to entice prospects to stop by. By creating a buzz before the event, you’ll increase traffic to your booth and lay the groundwork for fruitful conversations.

Interactive Demonstrations and Presentations

Engage attendees with interactive demonstrations or presentations that showcase your products or services in action. Provide hands-on experiences that allow visitors to experience the benefits firsthand and address their pain points effectively. Incorporate storytelling elements to create a memorable and immersive experience that resonates with your audience. By offering valuable insights and solutions, you’ll establish credibility and foster deeper connections with potential customers.

Post-show Follow-up and Nurturing

The end of the trade show doesn’t mark the end of your efforts; it’s just the beginning of a new phase in your relationship with leads and prospects. Implement a robust follow-up strategy to nurture leads and convert them into customers. Send personalized follow-up emails, schedule post-show meetings, and provide additional resources or incentives to keep the conversation going. By staying proactive and responsive, you’ll maximize the ROI of your trade show participation and turn connections into tangible business outcomes.

Maximizing Trade Show Impact

Trade shows present unparalleled opportunities for businesses to expand their reach, connect with prospects, and drive growth. By strategically leveraging booth placement, engaging design, pre-show marketing, interactive presentations, and post-show follow-up, you can enhance your visibility, attract qualified leads, and achieve your goals. 

Remember, success at trade shows hinges on careful planning, creativity, and a commitment to delivering value to attendees. With a well-executed strategy and compelling trade show booth exhibits, you can leave a lasting impression on visitors and pave the way for future success.

Feb 21, 2024
Trade Show Booth Design
Custom Trade Show Booth Designs for Small Spaces

Trade Show Booth Design is pivotal for marketing and brand exposure. It offers a unique platform for businesses to showcase their innovations, network, and engage directly with potential clients.

However, the limited space at these events can pose significant challenges. This necessitates innovative design solutions to make the most of every inch.

This article explores strategic design approach and innovative strategies to maximize small trade show booth design. 

Understanding Space Constraints

Exhibitors frequently face booth size restrictions and budget constraints, making it essential to maximize small spaces for effective brand representation. The challenge lies not just in fitting within a physical footprint but in doing so in a way that captures the brand’s essence and draws in the audience.

Navigating these constraints requires a blend of creativity and strategic planning, emphasizing the need for every inch to tell a part of the brand’s story.

Strategic Design Principles

A clear and concise brand message is crucial to avoid overwhelming visitors in a small space. Utilizing vertical space through displays and hanging signs can dramatically increase the area available for branding and product showcasing.

Interactive digital screens offer a way to engage visitors with dynamic content, making a memorable impact without occupying physical space. This strategic use of space and technology ensures that every visitor leaves a lasting impression of the brand.

Here at The Exhibit Company Inc. we can create modular LCD walls that can display your branded content and promos. Design dimensions can be 100% custom to your needs. 

Innovative Design Strategies

Multi-functional furniture that doubles as storage or display units can save valuable floor space. Creative lighting techniques can enhance the booth’s visual appeal and draw attention from afar, while bold and large graphics can create a strong visual impact, ensuring the booth stands out even in a crowded hall. Incorporating elements that can be seen from different angles and distances makes the space more inviting and engaging for attendees.

Custom Trade Booth Design Services

Technology Integration in Trade Show Booth Design

Integrating technologies like VR and AR can create immersive experiences that transcend the limitations of physical space. Digital platforms can also extend the booth’s reach, allowing for interactions that begin at the trade show but continue online, multiplying the impact of a small physical presence. Leveraging these technologies enhances the visitor experience and significantly extends the life cycle of each engagement.

Planning and Preparation

Early planning and design mock-ups are crucial to ensure every booth element serves a purpose. Collaboration with design experts, such as Exhibit Company Inc., is vital to bring innovative ideas to life. Their expertise can transform a small space into a powerful brand statement. Thorough preparation with a focus on detail ensures that the final design is functional and represents the brand’s values and aspirations.

Elevate Your Trade Show Booth Design: Your Call to Action

In sum, transcending the limitations of small trade show spaces with optimized booth design requires creativity, strategic planning, and a partnership with the right design experts. Exhibit Company Inc. stands ready to transform your constrained booth into an expansive brand universe, proving that size does not define impact.

Your small space can leave a lasting impression by prioritizing innovative design and leveraging technology. Don’t let square footage limit your brand’s narrative; instead, let Exhibit Company Inc. elevate your exhibit beyond the confines of its physical boundaries. Reach out today to craft a trade show presence that captivates, engages, and endures.

Jan 17, 2024
Maximizing ROI from Trade Shows
Maximizing Trade Show ROI: Strategies for Exhibitors

Maximizing Trade Show ROI is a pivotal opportunity for businesses to showcase their products and services, connect with potential clients, and stay ahead of industry trends. However, the key to success lies in maximizing your Return on Investment (ROI) from these events. Exhibitors invest a considerable amount of resources in custom-built exhibits and trade show booth design, and to ensure you get the most out of your investment, we’ve outlined five essential strategies. 

These strategies will not only help you stand out from the crowd but also leave a lasting impression on your target audience, ultimately leading to higher ROI.

5 Strategies for Maximizing Trade Show ROI

Trade show exhibitors can use the following strategies to maximize ROI from the trade shows:

1. Define Your Objectives

Before diving into the world of trade shows, it’s crucial to set clear and measurable objectives. Ask yourself what you aim to achieve – is it generating leads, increasing brand awareness, or launching a new product?

Understanding your goals will guide all other decisions, including custom-built exhibit design and booth layout. Your objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) to provide a clear direction for your trade show efforts.

2. Invest in Eye-catching Custom-Built Exhibits

Your trade show booth is your business card to attendees. It’s the first thing they notice, and it needs to make a strong impression. Investing in custom-built exhibits tailored to your brand and goals is essential. These exhibits should not only be visually appealing but also functional, with clear messaging and engaging graphics that draw visitors in. A well-designed exhibit will serve as a powerful magnet, attracting potential clients and leaving a lasting impression.

3. Craft a Unique Value Proposition

To stand out in a sea of competitors, you need a unique value proposition (UVP). Communicate what sets your products or services apart from the rest. Use your UVP in all your trade show materials – from booth signage to promotional materials. This will capture the attention of attendees and make them curious to learn more about what you offer. Ensure your UVP is concise, memorable, and solves a problem your target audience faces.

4. Engage Attendees Effectively

Engagement is the key to success at trade shows. Design your booth layout in a way that encourages interaction. Incorporate interactive elements like product demos, games, or giveaways that pique attendees’ interest. Train your booth staff to engage visitors proactively, answer questions, and capture leads effectively. Additionally, consider hosting presentations or workshops to showcase your expertise in your industry. Engaging attendees in meaningful conversations will increase your chances of converting them into loyal customers.

Maximizing Trade Show ROI

5. Follow Up and Nurture Leads

The real work doesn’t end when the trade show does. After the event, it’s essential to follow up with the leads you’ve gathered. Create a well-structured follow-up plan that includes personalized messages, additional information, and special offers. By nurturing these leads, you increase the likelihood of converting them into paying customers. Consistency and persistence in your follow-up efforts will set you apart from exhibitors who neglect this crucial step.

Conclusion

In conclusion, maximizing ROI from trade shows requires careful planning and execution. By following these five strategies – defining objectives, investing in custom-built exhibits, crafting a unique value proposition, engaging attendees effectively, and nurturing leads – you can make the most of your investment. Remember, custom-built exhibits and trade show booth design play a significant role in attracting attention and leaving a lasting impression, so ensure they align with your brand and objectives. With the right approach, trade shows can be a goldmine for your business’s growth and success.

Dec 18, 2023
Trade Show Booth Design
Beyond Aesthetics: Functionality in Trade Show Booth Design

In the dynamic world of trade shows and exhibitions, where first impressions count, your booth design is Paramount. It attracts, lures and engages potential clients. While aesthetics usually take the spotlight, exhibitors are increasingly recognizing the significance of  trade show booth design. 

In this post, we look into the realm of custom-built exhibits. Explore how a focus on functionality can elevate your booth’s impact, leaving a lasting impression on your target audience.

1. The Evolution of Trade Show Booth Design

Trade show booth design has come a long way. From merely being visually appealing to a more holistic approach that seamlessly blends aesthetics and functionality. The shift towards custom-built exhibits is evidence of this evolution. Where businesses are investing in designs that not only captivate the eye but also serve a purpose.

2. Strategic Layouts for Enhanced Interaction

One of the keys to a successful trade show booth is a well-thought-out layout. Beyond just creating a visually appealing space, a strategic layout maximizes interaction with visitors. Custom-built exhibits can be tailored to guide the flow of foot traffic, ensuring that attendees effortlessly move through your booth, engaging with your brand at every step.

3. Multi-Purpose Booth Furniture and Displays

Functionality in trade show booth design extends beyond the walls and extends to the elements within. Opting for multi-purpose furniture and displays allows for adaptability, enabling exhibitors to showcase products, host demonstrations, and facilitate meaningful conversations—all within the confines of a single, intelligently designed space.

4. Integrated Technology for Seamless Engagement

In the digital age, integrating technology into your booth design is no longer an option but a necessity. Custom-built exhibits can seamlessly incorporate interactive displays, virtual reality experiences, and touch points for attendees to engage with your brand on a deeper level.

Trade Show Booth Design

This harmonious blend of technology and design enhances the overall functionality of your booth, setting it apart in a crowded exhibition hall.

5. Efficient Storage Solutions for a Tidy Presentation

Behind every stunning trade show booth is a need for efficient storage. Custom-built exhibits can be designed to include discreet storage solutions, ensuring that your booth remains tidy and clutter-free throughout the event. This not only contributes to a polished presentation but also allows for quick and easy access to materials as needed.

6. Sustainability as a Functional Design Element

In an era where sustainability is a growing concern, integrating eco-friendly materials and practices into your booth design is not just a trend but a strategic move. Custom-built exhibits can incorporate sustainable elements, showcasing your brand’s commitment to environmental responsibility while adding a unique touch to your booth.

Conclusion: Trade Show Booth Design

As trade show booth design continues to evolve, the emphasis on functionality alongside aesthetics becomes more pronounced. Custom-built exhibits offer a tailored approach, allowing businesses to create spaces that not only catch the eye but also serve a myriad of purposes. From strategic layouts to integrated technology and sustainable practices, a functional design ensures that your booth stands out in a competitive landscape, leaving a lasting impression on attendees and potential clients alike. So, the next time you plan your booth, think beyond aesthetics—think functionality.

Nov 14, 2023
Trade Booth Design
Captivate Your Audience with Attractive Trade Booth Design

Trade booth design is the skilled art of attracting and engaging your audience amongst a sea of distractions and competing salespeople. When it comes to trade shows, a well-designed and strategically laid out booth can be the key to turning heads and making lasting impressions. 

In this post, we’ll delve into the nuances of the trade show booth design, exploring five tips that can transform your custom-built exhibits into showstoppers. So, buckle up as we uncover the secrets of captivating your audience and leaving a lasting impact at your next trade show.

5 Tips for Captivating Your Audience with a Stellar Trade Booth

The following five tips will help businesses captivate the audience with a stellar trade booth:

Tip #1: Strategic Layout for Seamless Flow

The first step in creating a stellar trade booth is to think strategically about the layout. Your booth should be designed to encourage a seamless flow of foot traffic. Consider the natural path visitors might take and strategically place key elements, such as product displays or interactive experiences, along this route. By guiding attendees through your booth with intention, you increase the chances of capturing their attention and keeping them engaged.

Tip #2: Visual Appeal – Less is More

When it comes to trade show booth design, the mantra ‘less is more’ holds significant weight. A cluttered booth can overwhelm visitors and dilute your message. Instead, focus on clean and visually appealing displays that highlight your key offerings. Use high-quality graphics and well-thought-out branding to create a cohesive and memorable visual identity. A harmonious blend of aesthetics and functionality can work wonders in drawing visitors into your space.

Tip #3: Interactive Experiences for Engagement

Custom Exhibit at BEA

In a sea of trade show booths, providing interactive experiences can set you apart. Whether it’s a virtual reality demonstration, a hands-on product showcase, or a captivating live presentation, creating opportunities for engagement enhances the overall visitor experience. These interactive elements not only capture attention but also leave a lasting impression, making your booth a must-visit destination on the trade show floor.

 

Tip #4: Engaging Staff for Personal Connections

While a visually stunning booth is crucial, the human touch is equally important. Educate your booth personnel to embody approachability, knowledgeability, and engaging qualities. Encourage them to strike up conversations with attendees, understand their needs, and tailor their interactions accordingly. A personalized touch can go a long way in forging connections and making your brand memorable amidst the hustle and bustle of a trade show.

Tip #5: Consistent Branding Across Custom Built Exhibits

Consistency is key when it comes to branding. Ensure that your custom-built exhibits align seamlessly with your overall brand identity. From colors and logos to messaging and promotional materials, maintain a cohesive look throughout. This not only reinforces your brand in the minds of attendees but also adds a level of professionalism that can instill confidence in potential clients and partners.

Conclusion

As you can see, the art of attraction in trade show booth design requires a thoughtful combination of strategic planning, visual appeal, interactive experiences, engaging staff, and consistent branding. By implementing these tips, you can transform your booth into a magnet for attention and ensure a successful and memorable presence at your next trade show. So, invest time and creativity into your custom-built exhibits, and watch as your booth becomes the talk of the trade show floor. Elevate your brand presence with captivating booth designs! Explore our collection now.

Oct 20, 2023
The Impact of Audio-Visual Integration in Exhibit Design

In the ever-evolving world of trade show booth design, staying ahead of the competition is crucial for companies looking to make a lasting impression. Custom exhibit booths have become the go-to strategy for businesses seeking to stand out at trade shows and expos. One of the most innovative and impactful strategies in this arena is the integration of audio-visual elements. 

In this post, we’ll explore the five significant impacts of audio-visual integration in exhibit design and how it can truly elevate your presence at trade shows.

1. Captivating the Audience

At trade shows, it’s all about capturing the attention of your target audience. Custom exhibit booths designed with audio-visual integration can instantly captivate attendees. Engaging videos, dynamic presentations, and interactive displays draw people in, creating a magnetic pull that entices visitors to explore your booth further. Trade show booth design companies have harnessed this power, making it an essential element in their designs.

2. Enhanced Brand Messaging

Audio-visual integration allows for a more dynamic and multi-dimensional approach to conveying your brand’s message. Instead of relying solely on static graphics and brochures, you can use videos and sound to tell a compelling story. This interactive experience helps visitors connect with your brand on a deeper level. Trade show booth design companies understand the importance of creating an immersive environment where your brand can shine.

3. Information Retention

In the hustle and bustle of a trade show, it’s easy for attendees to forget what they’ve seen. However, audio-visual elements can significantly improve information retention. When people both see and hear your message, they are more likely to remember it. By incorporating audio-visual elements into your custom exhibit booth, you ensure that your key points and messages stick with potential clients long after the event ends.

The Impact of Audio-Visual Integration

4. Increased Engagement

Trade show attendees want to be actively engaged, not passively observing. Audio-visual integration in your exhibit design makes it easy to create interactive experiences. Whether it’s a touch-screen display, a live demonstration, or a virtual reality experience, these elements can make visitors feel like active participants in your booth. This heightened engagement can lead to more meaningful conversations and connections with potential customers.

5. Competitive Edge

In a competitive trade show environment, gaining an edge over your competitors is vital. The use of audio-visual elements sets you apart, demonstrating your commitment to innovation and creating a modern, cutting-edge image for your brand. Trade show booth design companies that leverage these technologies ensure that your booth is not only competitive but also memorable in the eyes of attendees.

The Strategic Power of Audio-Visual Integration in Trade Show Booths

The integration of audio-visual elements in exhibit design is a game-changer for custom exhibit booths. It captivates the audience, enhances brand messaging, improves information retention, increases engagement, and ultimately provides a competitive edge. When partnering with trade show booth design companies, be sure to discuss the strategic use of audio-visual integration in your booth to maximize its impact.

In a dynamic and competitive trade show landscape, the ability to harness the potential of audio-visual integration can be the key to your success. When planning your next trade show appearance, remember to incorporate these powerful tools to leave a lasting impression on your audience and outshine the competition. Custom exhibit booths with audio-visual integration are the future of trade show marketing. Transform your presence and captivate your audience. Explore Exhibit Company’s innovative solutions today!

 

Sep 22, 2023
Trade Show Booth Design
Turning Leads into Customers: Leveraging Booth Design for Sales Conversion

In the bustling world of business, trade shows and booth design stand as powerful platforms where companies showcase their products and services, striving to make lasting impressions on potential customers. In this competitive arena, every interaction counts, and the importance of turning leads into customers cannot be overstated.

This edition will delve into the art and science of leveraging booth design to transform leads into loyal customers.

1. Crafting the First Impression: The Art of Attraction

The trade show floor is a whirlwind of activity, and to capture the attention of passersby, your booth design must be eye-catching and engaging. A professional trade show booth company specializes in creating visually stunning displays that resonate with your target audience. From captivating graphics to innovative layouts, their expertise ensures that your booth not only stands out but also draws in potential customers like a magnet.

2. Creating an Interactive Experience: Engaging Your Audience

Once you have their attention, it’s essential to keep visitors engaged. A well-designed booth incorporates interactive elements that encourage attendees to participate actively. From product demonstrations to immersive technologies, a trade show company can help you create an unforgettable experience that leaves a lasting impression and fosters deeper connections with your leads.

3. Storytelling through Booth Design: Communicating Your Brand Message

Your booth should tell a compelling story about your brand. A trade show booth design company can weave your brand’s narrative into the very fabric of your exhibit. Through strategic use of colors, imagery, and messaging, they help convey your unique value proposition, making it easier for leads to connect with your brand on a personal level.

4. Nurturing Relationships: Building Trust and Confidence

In the world of sales, trust is the cornerstone of conversion. Booth design isn’t just about aesthetics; it’s also about creating an environment where potential customers feel comfortable and confident in engaging with your team. A trade show company can design spaces that encourage one-on-one interactions, allowing you to build trust and answer questions, ultimately moving leads closer to becoming loyal customers.

 

Leveraging Booth Design for Sales Conversion

 

5. Measuring Success: Analyzing Data for Continuous Improvement

The journey from lead to customer doesn’t end when the trade show concludes. It’s crucial to gather data and insights on booth performance. A trade show booth design company can help integrate data capture solutions seamlessly into your exhibit, enabling you to collect valuable information about visitor behaviour and preferences. This data can then be analyzed to refine your future booth designs and sales strategies, ensuring a more effective conversion process.

Conclusion

In the fast-paced world of trade shows, the role of a trade show booth design company cannot be overstated. They are the architects of your success, helping you transform leads into loyal customers through expertly crafted designs, engaging experiences, and strategic storytelling. So, when it comes to making your mark at trade shows and boosting your sales conversion rates, remember to partner with a top-notch trade show company.

In conclusion, if you’re looking to maximize your ROI at trade shows and elevate your lead conversion game, entrust your booth design to a reputable trade show booth design company. Their expertise will not only turn heads but also turn leads into customers, helping your business thrive in the competitive landscape of trade shows.

Aug 15, 2023
antronix tradeshow booth design live
From Booth to Brilliance: Elevate Your Trade Show Presence

In the bustling world of business, trade shows provide an invaluable platform for companies to showcase their products, build connections, and forge new opportunities. A carefully crafted trade show presence can spell the difference between being just another booth in the crowd and truly standing out as a brand of distinction. With the right strategies in place, your custom trade show exhibits can become a masterpiece, attracting visitors and leaving a lasting impression. Whether you’re a seasoned exhibitor or a newcomer to the scene, these four tips will help elevate your trade show presence from ordinary to extraordinary.

4 Proven Tips to Elevate Your Trade Show Presence

The following 4 tips will help you elevate your trade show presence:

Tip #1: Begin with a Vision, Partner with a Trade Show Booth Designer

Before you embark on the journey to create an outstanding trade show booth, it’s essential to start with a clear vision. What story do you want your booth to tell? What emotions do you want to evoke in your visitors? This is where partnering with a skilled trade show booth designer can make all the difference. These professionals specialize in turning concepts into reality, blending creativity with functionality. Collaborating with a designer can help you conceptualize a booth layout that maximizes your space, effectively communicates your brand’s message, and ensures a seamless flow of traffic.

Tip #2: Embrace Interactive Experiences

In a sea of booths, it’s crucial to engage your visitors memorably and interactively. Gone are the days of passive displays; instead, consider incorporating interactive elements that captivate and involve attendees. Interactive touch screens, virtual reality experiences, or live demonstrations can draw visitors in and encourage them to spend more time at your booth. These immersive experiences create a stronger connection between your brand and potential customers, leaving a lasting impression that extends beyond the event.

Tip #3: Focus on Visual Identity and Branding

Your trade show booth is an extension of your brand, and its visual identity should be consistent with your overall marketing strategy. Utilize your brand’s color palette, logo, and typography to create a cohesive and instantly recognizable booth design. Strategic lighting, high-quality graphics, and well-designed banners contribute to a polished look that attracts attention from afar. Remember, a well-executed visual identity enhances your brand’s credibility and leaves a positive impression on visitors.

Tip #4: Craft Compelling Content

Content is king, even at trade shows. Engaging content that educates, entertains, or offers value can draw attendees to your booth. Consider hosting mini-seminars or workshops related to your industry, showcasing your expertise and building trust with potential clients. Interactive content, such as contests or quizzes, not only entertains but also encourages engagement and data collection for follow-up after the event. By delivering valuable content, you position your brand as an industry leader and create a memorable experience for visitors.

In conclusion, the journey from an ordinary trade show booth to a brilliant one is paved with strategic planning, creativity, and attention to detail. By partnering with a skilled trade show booth designer, embracing interactivity, maintaining consistent branding, crafting compelling content, and focusing on even the smallest details, you can transform your trade show presence into an unforgettable experience. Remember, a successful trade show appearance not only generates leads but also reinforces your brand’s reputation and fosters long-lasting relationships. So, when the opportunity arises, seize it with a meticulously designed booth that radiates brilliance and leaves a mark in the minds of attendees.

Apr 27, 2023
5 Expert Tips for Designing a Winning Tradeshow Booth: Engaging, Informative, and Insightful Strategies

Tradeshows are vital platforms for businesses to present their products and services, forge connections with potential clients, and network with industry professionals. A well-crafted tradeshow booth can captivate attendees, boost brand recognition, and lead to successful event outcomes. In this engaging and insightful article, we delve into five essential tips for designing a winning tradeshow booth, enhanced by expert perspectives from the industry.

1. The Art of Captivating Booth Design: Leaving a Lasting Impression

An outstanding booth design is essential for a successful tradeshow presence, attracting visitors and creating memorable experiences. Key components of an impactful booth design include color psychology, engaging visuals, and effective lighting.

First, consider the emotions you want to evoke through your brand and choose colors accordingly. For example, blue signifies trust and dependability, while red can evoke excitement and passion. Integrating these colors creates an appealing space.

Next, captivate your audience with engaging visuals, such as high-quality graphics, large images, and video displays. Interactive elements invite visitors to immerse themselves in your brand’s story, leaving a lasting impression.

Lastly, enhance your booth with well-placed lighting, creating a warm atmosphere. A combination of ambient, accent, and task lighting showcases key areas, guides visitors, and highlights specific products or features, encouraging further exploration. By embracing these principles, you can transform your booth into a captivating and unforgettable experience for your visitors, leaving a lasting impact on their perception of your brand.

 

Additional Insights:

Explore Modular trade show display options. Consider a modular booth design that can be easily customized and reconfigured for different events. This adaptability will allow you to tailor your booth to various spaces and audiences, optimizing your investment.

Incorporate interactive elements for enhanced engagement. Boost visitor interaction with touchscreens, product samples, or games. These components create memorable experiences and help visitors connect more deeply with your brand.

Spotlight product features. Design your booth to showcase your products or services’ unique features and benefits. Use eye-catching displays and informative signage to communicate the value of your offerings.

2. Mastering Strategic Space Utilization: Unlocking Your Booth’s Potential

Creating an exceptional visitor experience and seamless interactions with your team begins with a well-designed booth layout. This section discusses maximizing your booth’s potential by utilizing the available space effectively.
Imagine yourself as a visitor to your booth. Entering the exhibition hall, you’re drawn to a welcoming, well-designed booth. Inside, a clear and logical path guides you to key areas of interest, with ample room to move comfortably, encouraging further exploration.
The booth is divided into distinct zones, each serving a specific purpose, like product displays, live demonstrations, meetings, or storage. This smart organization strategy allows visitors to find information while your team manages the space quickly.
Accessibility is also a priority. The design complies with the Americans with Disabilities Act (ADA), accommodating visitors with mobility, visual, or auditory impairments and ensuring an inclusive environment that values all attendees.
Incorporating a clear path, strategic zoning, and accessibility considerations creates an engaging and inclusive experience for visitors, leaving a lasting impression and setting the stage for a successful event.

Additional Insights:

Navigate traffic flow. Analyze the event floor plan and anticipate the direction of attendee traffic. Strategically position your booth and its key elements to capture visitors’ attention as they navigate the tradeshow.

Balance aesthetics and function. Develop a visually appealing booth design that also serves practical purposes. Ensure product displays, demonstration areas, and meeting spaces are easily accessible and unobstructed by decorative elements.

Employ storage solutions for a clutter-free booth. Integrate built-in storage solutions or allocate a designated area to keep your booth tidy and organized. A clutter-free space will maintain a polished and professional appearance throughout the event.

3. Building a Strong Brand Presence: Making Your Booth Unforgettable

Creating a lasting impression on visitors and reinforcing your brand identity is vital when designing your booth at a trade show or event. Here we will focus on the essential components contributing to compelling branding that resonates with your target audience.

The strategic placement of your logo within your booth is crucial in drawing visitors’ attention. Ensure that it is prominently displayed and visible from various angles. You can achieve this by incorporating banners, backlit displays, or large-scale graphics that emphasize your logo and make it memorable.

Consistency is key when it comes to branding. In order to create a cohesive and engaging experience for visitors, it is essential to maintain a uniform design, messaging, and color scheme across all booth elements. Aligning your trade show booth with your company’s overall aesthetic and tone strengthens brand recognition and creates a seamless and professional appearance.
In addition to visual branding elements, consider offering branded giveaways to visitors. You provide tangible reminders of your brand by distributing promotional items such as pens, tote bags, or USB drives adorned with your logo. These items extend your brand’s reach beyond the event, fostering a connection with potential customers and clients long after the trade show has concluded.
Through these approaches, you can establish a booth that effectively showcases your brand, leaving a lasting impression on visitors and reinforcing your brand identity in a compelling and informative manner.

Additional Insights:

Create unique booth themes. Develop a cohesive and memorable theme for your booth that aligns with your brand identity and messaging. A standout theme can help your company differentiate itself from competitors and leave a lasting impression on attendees.

Invest in high-quality signage. Use professional, high-resolution graphics for your signage to convey your brand’s commitment to quality. Crisp, clear images and text will attract more visitors and reflect professionalism.

 

4. Crafting Engaging Content: Entertaining and Educating Your Audience

Captivating and informative content is key to attracting visitors and keeping them engaged at your exhibition booth. To develop such content, various strategies exist that will help determine what content will resonate with your audience.

First, utilize digital displays, such as touchscreen panels, tablets, and virtual reality experiences, to create an immersive environment showcasing your products or services.

Second, conduct live demonstrations to highlight your offerings’ unique features and benefits, and schedule them throughout the event to maintain interest.

Lastly, boost your booth’s appeal by hosting informative sessions, like presentations, workshops, or panel discussions, to educate your audience and establish your company as an industry thought leader. These strategies help create a compelling experience for your exhibition booth visitors.

 

Additional Insights:

Create a content hub. Designate an area within your booth for visitors to access digital resources like whitepapers, case studies, and videos. This content hub can provide valuable information and help attendees better understand your offerings.

Collaborate with influencers. Engage industry influencers to host meet-and-greets or discussion panels at your booth. Their presence can attract a larger audience and lend credibility to your brand.

Promote exclusive offers. Offer tradeshow-exclusive promotions or discounts to incentivize visitors to engage with your products or services. This strategy can drive immediate action and generate buzz around your booth.

 

5. Cultivating Connections: Networking and Lead Generation

Creating captivating and educational content is essential for drawing visitors to your booth and encouraging them to explore your offerings further. In this section, we delve into several approaches that can help transform your exhibition space into an engaging and dynamic environment, leaving a lasting impression on attendees.
One effective strategy involves harnessing the power of digital displays, ranging from touchscreen panels and tablets to immersive virtual reality experiences. By integrating these technologies, you can create an interactive environment that allows visitors to delve deeper into your products or services, stimulating their curiosity and interest.
Another compelling approach is to conduct live demonstrations showcasing your offerings’ unique features and benefits. By providing real-time, hands-on examples, you can effectively communicate your product’s value and relevance to your target audience, fostering a genuine connection with potential customers.

Additional Insights:

Streamline lead qualification. Develop a system for quickly assessing the quality of leads and prioritizing high-potential prospects. This approach will help your team focus on the most promising opportunities.

Leverage social media for networking. Encourage your team to use social media to connect with attendees, share event highlights, and participate in industry discussions. Social media can create additional touchpoints for networking and lead generation.

Prepare effective follow-up strategies. Develop a plan for post-event follow-ups, including personalized emails or phone calls, to maintain the momentum generated during the tradeshow. Timely and relevant follow-ups can increase the likelihood of converting leads into customers.

 

Bringing it all Together: Create Your Winning Tradeshow Booth

A successful tradeshow booth combines captivating design, strategic space utilization, effective branding, engaging content, and opportunities for networking and lead generation. By incorporating these five expert tips and the additional insights provided, you can create a memorable and impactful presence at your next industry event. With attention-grabbing visuals, immersive trade show environments, and valuable educational content, your booth can outshine the competition and generate lasting business connections.

Mar 20, 2023
tradeshow booth exhibit
4 Ways The Exhibit Company Can Help Drive Your Sales

Trade shows are all about standing out from the competition. A custom trade show exhibit can help your brand make a lasting impression and generate more leads than a generic booth. The Exhibit Company can help you make a visual display that attracts customers and increases brand awareness. Here are four ways The Exhibit Company can help drive your sales with custom trade show exhibits:

1. Design Expertise

One of the benefits of working with The Exhibit Company is our extensive design expertise. Our team of designers can help bring your vision to life in a visually stunning way and bring in buyers. We’ll work with you to understand your brand and goals for the trade show. We’ll then create a custom exhibit tailored to your specific needs. Whether you want something sleek and modern or more traditional and classic, The Exhibit Company knows exactly how to create a one-of-a-kind display.

2. Attention to Detail

Creating a custom trade show exhibit requires attention to detail. Every exhibit aspect must be carefully thought through. This includes proper lighting, visually aesthetic graphics, and a cohesive layout. The Exhibit Company pays attention to every detail to make sure your exhibit succeeds. Our team works with you to understand your brand and target audience and create a display tailored to your needs. They’ll take care of everything so you can focus on what you do best.

3. Brand Awareness

A custom trade show exhibit is a powerful tool for building brand awareness. By creating a custom exhibit that is tailored to your brand, you can make a lasting impression on potential customers and help them remember your brand long after the trade show is over. Customers may be drawn to your display and talk about it with friends and colleagues. At The Exhibit Company, we understand the importance of brand awareness and will work with you to create an exhibit that is aesthetically pleasing and that generates revenue.

4. Increased Sales

Any trade show exhibit aims to generate leads and increase sales. A custom trade show exhibit can help you do just that. By creating a presentation that is tailored to your brand and your target audience, you can attract more potential customers and generate more leads. The Exhibit Company is aware of this and will collaborate with you to produce a display that is both beautiful to look at and successful in generating sales. They’ll help you choose the right layout, graphics, and other elements to guarantee your exhibit’s a hit.

Display Custom Trade Show Exhibits With The Exhibit Company

The Exhibit Company offers many services for businesses that want to make a big impact at trade shows and other events. From custom exhibit designs to installation and dismantling, we handle every aspect of the process. Our team of experts has years of experience creating stunning exhibits that increase sales and build brand awareness. Businesses can stand out from the competition by using our services and making a lasting impression on potential customers. Contact us today to learn more about what we can do for your next trade show.

Feb 24, 2023
custom tradeshow display 'electronic concepts'
Ways We Can Customize Your Trade Show Display

The Exhibit Company is your trusted choice for custom trade show displays. We have over five decades of experience providing custom exhibits and trade show design solutions. Our company works with brands to create inviting and captivating live experiences for their audiences. We have design experts, engineers, and multi-media professionals working on display aspects such as light, color, texture, and scale. Here are three ways we can customize your trade show display:

1. Find the Best Color Palette for Your Display

The Exhibit Company can help you determine the best color palette for your trade show display. Having too many colors can confuse the audience and throw off the design of your booth. Too few colors can make it look dull and uninspiring. You need the optimal number of colors that represent your brand and product. We know how to design colorful, captivating displays. Our team can help you customize attractive displays unified by your primary brand colors.

If you’re planning to showcase at a trade show, we’ll choose a primary color to occupy most of the space and unify other elements in the design. The secondary color creates contrast and develops visual interest, and the accent colors highlight different elements. We can help you create stunning displays with crisp colors and graphics that spark interest from people passing by your booth.

2. Scale the Display for the Booth Size and Event

Trade show displays come in many sizes, from small to full-wall coverage. The size and design depend on your space, booth, and brand. Tech brands can use large displays to create immersive demonstrations that keep people glued to the screens. Other businesses can benefit from smaller table displays. The Exhibit Company specializes in designing custom trade show displays and stand-out graphics. You can order custom sizes and dimensions.

We use premium materials for all fabrications, making our displays durable and easy to customize. We can add texture, use unique forms, and add modern lighting to create visual effects and illusions. The goal is to match the event’s energy and position your brand strategically for your target audience. Whether you want to incorporate white space into your booth or turn the entire wall into a graphic/screen, we’ve got you covered.

3. Integrate Modern Display Technologies

LED displays and elegant lighting are standard in modern trade shows. The Exhibit Company has seen displays evolve from fabric and canvas graphics to wall projections, smart TVs, and flexible screens. We can help you incorporate modern technologies to provide high-quality imagery throughout your displays. Our team is experienced in designing interactive experiences that are astonishing and inviting to visitors walking through your exhibit.

We install everything from the booth to the digital displays, tabletops, and marketing material. Our company also provides audio and visual equipment using the latest display technologies and designs. Technology can set you apart from other exhibitors in the trade show. We have advanced display systems in different dimensions, so you can find custom solutions for your booth. Our company has everything from classic displays to smart interactive touchscreens.

Create Your Custom Trade Show Displays Today

Working with a trusted exhibit company is the best way to get custom trade show displays for your event. The Exhibit Company has worked with global brands for more than 50 years. We strive to enliven your brand, engage its audience, and catapult your image through stunning displays. Our team can handle all display aspects from design to fabrication and installation.

Dec 23, 2022
tradeshow booth projection display for ryanodex
Custom Trade Show Displays: Our Strategy

At expos and trade shows, you need to make a strong, lasting impression on attendees so that they remember your company long after the trade show is over. Get custom trade show displays from us at The Exhibit Company, Inc. We design personalized displays that instantly capture attention, making an immediate and lasting impression.

 

Building Unique Custom Trade Show Displays: Our Strategy

Our team doesn’t just create custom displays; we believe in building an entire experience. That calls for a strategy that goes beyond the visuals. We’ll work with you to capture your brand’s essence and design around it, incorporating colors, fonts, graphics, lighting, and even sounds to create an unforgettable experience.

Here is our five-step strategy for a truly unique custom display:

 

1. Discovery

The better we understand your brand, products, objectives, and target audience, the better we can design the optimal product. During this step, our team gathers all the information necessary to create a strong foundation for the design.

 

2. Conceptualization

This is where our most innovative ideas come into play, and together, we can determine which ones offer the best solutions. We’ll take all the information gathered during the discovery process and create different concepts that fit your brand. Our team also makes sure that while concepts are creative, they’re also realistically achievable. We do this while keeping the budget in mind.

 

3. Creative Design

After settling on the most suitable concept, we move on to the design phase. Our creative team brings the concept to life with a combination of visual elements, aiming for wow-factor aesthetics that stand out from the competition. We’ll use unique materials, textures, and colors to create an alluring product that’s as functional as it is beautiful.

 

4. Production

After the design is approved, we start developing your display. We craft every element of your trade show displays with precision and attention to detail. You can expect high-end materials, superior craftsmanship, and a tightly managed schedule to complete the project on time. Our company understands you want the best of the best, and that’s exactly what you’ll get from us. We treat each project as our own and strive to exceed expectations.

 

5. Delivery

Our company handles all the shipping and logistics to make sure that your custom trade show display arrives on time and in perfect condition. One thing that sets us apart is that we don’t leave you with the display to sort yourself out. We help with setting up everything and making sure every piece works as it should, including any audio or visual components. You can focus on other aspects of your event while we take care of the display.

 

The Exhibit Company, Inc.: Get Ready to Make a Statement at Your Next Trade Show

Why fit in when you can stand out? Let The Exhibit Company, Inc. help you create custom trade show displays that make a statement and captivate audiences. With our strategic approach to each project, you can expect a product that exceeds expectations. Contact our team today to start the process of building something truly remarkable.

Sep 5, 2022
Virtual Trade Show Displays During the Pandemic

Covid-19 has made it difficult for most trade shows to go on, with many organizers switching to virtual events to fill the gap. Custom trade show exhibits allow corporates to interact with participants online and showcase their services or products. At The Exhibit Company, Inc., we captivate audiences by creating real-life branding in a style that can be seen, touched, and felt by conference-goers. Virtual trade show displays have been instrumental in keeping these events going during the pandemic.

Define Your Brand

For successful, memorable branding, your company should have vision and mission statements represented in your displays. Your exhibits should match and promote your company’s identity. Visitors will have a greater, longer-lasting impression of your brand if your virtual trade show displays look professional. 

The display should communicate to the client what you do and who you are. Online attendees will get an idea of what makes your business unique. The goal is to persuade them to engage with you further. With a customized design, it’s possible to promote your company’s name even through a virtual event. 

Our clients believe we are a reputable, exceptional custom trade show booth manufacturer. Check out our reviews and portfolios to see why! We give our best to every project. We work with every client, from creating a simple idea to implementing a major production. Our company will design, develop, and build the displays we produce for our clients.

Communicate About Your Services & Products

Effective virtual trade show displays link you with visitors and provide information about your business’s services and products. The display should indicate product features and demonstrate ways to use them. 

A good display will show visitors what sets your company apart from others. Choose content and designs that align with your company’s objectives.

At The Exhibit Company, we offer trade show exhibit designs that make you an exception from other exhibitors. Our firm will assist you in designing, fabricating, and installing everything from your booth to your visual/ audio equipment, digital displays, and tabletop marketing collateral holders. 

Create Interactive Virtual Trade Show Exhibits

The interactivity of virtual trade show displays adds interest and excitement to potential clients. Corporates can use a mix of offline and online elements like geo-location services, smartphone apps, social media interactivity, and much more to capture the interest of virtual attendees. 

Your industry will determine the elements to use. Find out if group demonstrations, games, large-scale videos, or webcasting are the best elements for your company booth.

Our multi-media professionals, engineers, and design experts work with elements like texture, scale, light, technology, and color to create personalized trade show exhibits that complement your brand. As attendees check your exhibit, they’ll have an amazing experience that intrigues and astonishes them. 

Find a Custom Trade Show Exhibits Design Company

Prepping custom trade show exhibits is no small feat. Enlist the help of a professional virtual trade show exhibit design company like The Exhibit Company, Inc. to create incredible displays with efficient technology, unique creativity, and original designs. Our company designs memorable, unique trade show exhibits that can be adapted for online events. It’s all about providing visitors with an exceptional experience that keeps them returning even after the show ends.

Contact us if you are ready to take your event to the next level!

Mar 26, 2022
boss
Trade Show 101: How To Convince Your Boss To Attend

When you see a great trade show opportunity come up for your company, do you wait for the stars to align, or do you convince your boss to fund the trip? Of course, you should persuade them to send you to the event!

To be convincing, you need to have a well-prepared request. The more you know about the event and how it can help your company grow, the better your chances are that your boss will say yes. Below are some basic tips on how to convince your boss to attend an upcoming trade show.

Research agenda and audience

Familiarize yourself with the agenda and the types of people that will be attending the show. Conveniently, you can find most, if not all, of this information on the event’s website.

The best trade shows should align with your company’s short- and long-term goals. For example, if you know that your boss wants to increase qualified leads for your sales team, choose a trade show that exposes you to the right audience. Other details to pay attention to are the cost of the show, its location, and how many employees should attend.

Create a sample trade show exhibit

If you don’t have an exhibit, sketch a new design. On a short notice, consider portable displays or rental exhibits that are affordable and semi-customizable. If your company already has an exhibit that they use for trade shows, consider a few ways that it can be tweaked for the upcoming show.

Write out a sample agenda for what your event might look like. Divide it into Days (Day 1, Day 2, Day 3) and break each day down by early morning, mid-morning, and afternoon. What types of interactive activities might you have? Do you plan on running a contest or giveaway? What will the roles for each employee be?

Know the top three reasons for attending

Most bosses will want to know why it’s so important for you to attend a particular trade show. So, be prepared to answer this question in a clear and straightforward manner. A few suggestions include:

  • You will be exposed to hundreds or thousands of potential customers
  • You can connect with industry experts and discover the latest trends and technologies
  • You can learn from others in your industry and avoid costly and time-consuming mistakes
  • Your products and services can gain visibility in front of a highly targeted audience
  • You can check out what your competitors are doing

Trade shows are an investment, which is why bosses are often hesitant to approve them on the spot. However, trade shows remain a vital part of the marketing mix, so there are a few your company should attend each year. By doing your research and presenting your boss with the facts, you should have no problem getting a solid approval.

Dec 16, 2020
happy customers
The Effect That Trade Shows Have On A Potential Customer

People attend trade shows for dozens of reasons, such as discovering new products and services, learning about a particular industry, and engaging with the brands they love. Even with advances in internet technology, such as video conferencing and Facebook Live, trade shows remain an important part of the marketing mix.

When planning for your next trade show event, consider the many ways that your exhibit can impact potential customers.

Create Positive First Impressions

Brands are constantly vying for their customers’ attention, so people have no choice but to tune some of the noise out. When you’re at a trade show, however, people are there to learn about your products and services, so this is your time to shine.

You can create lasting impressions by designing an attractive exhibit with giveaways and branded swag. Try staffing your booth with your best employees who are prepared to answer questions and engage with potential customers. When people leave your booth, they’ll have a positive impression of who you are and what you have to offer.

Engage in Face-to-Face Marketing

Online marketing is incredibly convenient, but it lacks a very basic element: face-to-face interaction. Nothing competes with this level of communication because it’s personalized and convincing. Again, your booth staff should be carefully chosen because you want people who can turn on the charm and hold your prospects’ attention. The next time people hear about your brand, names and faces will come to mind.

Have a Higher Chance of Converting

By attending a trade show, you can provide your sales team with a higher quantity and quality of leads. It’s easier to convert leads at a trade show for a few reasons. First, the people attending the event are ready to learn about your products and services so it is important to remember that you are not interrupting them.

Second, face-to-face interaction makes it easier to keep people in the funnel. If there are hesitations, they can be addressed on the spot. Plus, people are often happier to convert at a trade show because their information can be taken down without having to deal with online forms.

Sell Products Directly to Consumers

Some people go to custom trade shows because they prefer direct sales opportunities. Rather than having to wait to get their hands on a product or go through a third party, they can sell a product from the main source. This is why it’s a good idea to always have something to sell at a trade show. You don’t need to have a lot of stock, but it’s important to have a few items for people to purchase from you.

In the end, a trade show can have an enormous impact on a potential customer. There are far less distractions getting in the way, plus you have the opportunity to build a long-term connection. All of these factors can turn a curious prospect into a lifelong customer.

Sep 5, 2020
virtual event
How You Can Use VR & AR at Your Next Trade Show

Virtual reality (VR) and augmented reality (AR) place people into a scene that looks as close to real life as possible. As this technology becomes more mainstream, businesses are looking for new ways to incorporate it into their trade show appearances. Trade show events provide the perfect opportunity to utilize VR and AR because attendees can interact with the brand in a highly engaging and memorable way.

If you’re curious as to how your brand can use VR and AR at your next trade show, here are some ideas to discuss with your team.

Visualize Your Products and Services

One of the best ways for a consumer to know if your product or service is right for them is by testing it out. Attending a trade show puts consumers closer to your products and services, but it may not be possible for them to fully engage – until now. With VR and AR, you can help consumers imagine what it would be like to own your product or use your service.

Provide Hands-on Training

Some products and services require a learning curve, which is where VR and AR come in handy. Before customers place an order, they can participate in a tutorial or hands-on training session that explains how to use your product. This training allows customers to get more from their purchase and increase their confidence in your brand.

Increase Traffic to Your Booth

Interactive games, trivia, and storytelling are fun ways to create excitement around your brand and drive traffic to your booth. You can throw in prizes or leaderboards to kick up the level of competition and keep your brand front and center.

Demonstrate New Technologies

Trade shows are often used to demonstrate new technologies and innovations. However, it can be difficult to showcase new technology with a standard booth. Thankfully, VR and AR allow brands to present new equipment in a virtual setting, whether it’s new machinery for a construction business or new operating materials for an emergency room.

Display Entire Product Lines

Booth space is often limited, as space costs money. To trim down costs, most brands limit the number of items they bring to their trade show events. VR and AR make it possible to bring along an entire product line – and you don’t have to worry about packing, shipping, or setting it up. Upload your pictures and videos and let your audience experience all of your products as if they were sitting in front of them.

Virtual reality and augmented reality can definitely drive traffic to your trade show booth and help you stand apart from your competitors. There are many ways to use VR and AR, so you’ll have to go through your options and determine what fits your brand best. As you can see, the possibilities are endless!

Aug 28, 2020
trade show booth rental
The Most Important Materials to Bring to a Tradeshow

Planning for a trade show requires a lot of elbow grease. With so much on your mind, it’s easy to forget a few important items along the way. You don’t want to send your staff to a conference without the essentials, so put together a list of the materials that you can’t be without. As you gather everything before the show, you can go through the list and check off each item.

Below are the most important materials to bring to a tradeshow. By following this list, you can take control of your events and have the peace of mind that everything will go smoothly.

Items to Pack and Ship

When you work with a display company like The Exhibit Company, your custom exhibit will be shipped to your event and set up by our team. This takes the stress out of having to store and ship the display yourself. But, there are still things that you should bring along to the event, including:

  • Business cards and a business card collector (i.e., classic fishbowl). If you don’t plan on collecting the cards, have a lead capture app ready to go – and know how to use it. 
  • Raffle sign and giveaway items. Draw attention to your booth by having a raffle and special prizes.
  • Printed content. Promote your business by handing out colorful brochures, pamphlets and infographics. Be sure to display them in stands and organizers.
  • Promotional products and branded swag. Attendees love getting free swag. Don’t print the date or name of the event on the items so that you can reuse them.
  • Branded tablecloth and banners. Give your exhibit a signature look with branded tablecloths, banners and signage.
  • Pens. Pens are necessary for filling out raffle forms, lead forms and more. Bring extras. They always seem to get lost or stolen.

Materials for the Show

When your custom trade show exhibit is set up, you’ll need a few more items for the conference floor. Having what you need allows your staff to prepare for the event rather than make last minute trips to the store.

  • Power strip and extension cord. This comes in handy in case you run out of batteries, or your booth space is far from an outlet.
  • Macgyver kit. Pack an essentials kit that is brought to all of your events and includes scissors, packing tape, scotch tape, a stapler, paper clips, rubber bands, etc.
  • Snacks and water. Your booth staff needs to stay hydrated and well-fed so they can be on their A-game.
  • Comfortable shoes. Comfortable shoes keep a smile on your face. Avoid sacrificing comfort to look stylish.

Keep a list of your most important materials handy at all times. We recommend printing off a fresh copy for each event or placing a plastic binder sleeve over the page. This way, you can check off each item for your events and ensure that you don’t miss a thing.

Jun 3, 2019
las vegas events
Top 5 Trade Shows to Attend in 2019

Looking for a few trade shows to attend in 2019? Trade shows are an asset, as they provide an opportunity to showcase your products, increase customer involvement, and launch new concepts. Choosing which trade shows to attend can be difficult as many probably sound like great opportunities!

To ensure that your marketing budget is maximized, here are five trade shows worth looking into for 2019. Hope to see you there!

  1. Consumer Electronics Show, January 8-11, Various hotels in Las Vegas, NV

The Consumer Electronics Show is referred to as “The Global Stage for Innovation.” It’s one of the top technology trade shows, bringing together thousands of the biggest names in the consumer electronics industry, including Google and Mitsubishi. Some of the most exciting topics to be covered include self-driving vehicles, smart cities and homes, artificial intelligence, and drones.

  1. PPAI Expo, January 13-17, Mandalay Bay Convention Center, Las Vegas, NV

The Promotional Products Association International (PPAI) Expo is THE show for the promotional products industry. Over 8,000 people from around the world attend this conference each year, including suppliers, consultants, and industry professionals. Some of the hottest trends in the promotional products industry include USA-made items, green products, and screen-printing technology.

  1. American International Toy Fair, February 17-20, New York City, New York

The American International Toy Fair is designed for toy manufacturers and the only show of its kind. More than 1,000 exhibitors attend this event and show off hundreds of thousands of toys like action figures, arts & crafts, and nostalgic items. Even though the holidays will have just passed, brands in the toy industry will need to start thinking about Christmas 2019!

  1. International Home + Housewares Show, March 2-5, McCormick Place, Chicago, IL

The International Home + Housewares Show brings together the top brands in home and houseware products. Over 2,200 exhibitors attend this event to share products and trends for modern homes. In addition to showcasing thousands of products, the conference also features keynote speakers, product demonstrations, and hourly presentations.

  1. Semicon West, July 9-11, Moscone Center, San Francisco, CA

Semicon West is another trade show to consider in your lineup. This conference is designed for people who want to keep up with the latest developments in smart technology, including big data, IoT, blockchain, smart manufacturing, and other cognitive technologies. Thousands of business and technology leaders come out for this three-day event to reconnect and build new relationships.

There are many wonderful trade shows to attend, but these five are some of our favorites. They offer the opportunity to connect with industry leaders and take advantage of the latest technology in your specified field.

Oct 16, 2018
Trade Show Booth Displays
Why Startups Need to Participate In Trade Shows

Startup owners have a lot on their plates, and many end up overlooking the benefits of attending a trade show. These events are incredibly important for new businesses as they boost morale, introduce you to new contacts, and generate more sales. And, trade shows are far from old school. In fact, with improved economic and job growth, the trade show industry is expected to grow 2.8% this year.

If you’re on the fence about joining a trade show, we have some information that will clear things up for you.

Get Your Startup Noticed

One of the biggest challenges that new businesses have is getting noticed. This is even more difficult if you have a limited budget. Attending a trade show event introduces you to hundreds or thousands of potential customers. Your target audience is under one roof, and at the very least, you can get your startup name noticed.

Receive Immediate Feedback

Now that your business is up and running, wouldn’t it be nice to have feedback from customers? By attending a trade show event, you can watch how customers interact with your products. Listen to their questions so that you get a deeper understanding of your target customer. Once you gain valuable insight, it can be used to improve your startup.

Build a Stronger Network

Some of the most genuine relationships are built offline. There is no substitute for in-person networking, and this is what trade shows let you do. During your attendance, talk with leads, meet other industry professionals, and expand your network. Collect contact names and reach out at the right time – they may just result in sales for your business!

Assess Your Competitors

There’s no need to fear your competitors, but you should know how your competitors are selling their products and services. What can you learn from them? What do you plan to do differently? What niche can you fill? Also, it’s a good idea to be at some of the same shows as your competitors so that customers can view you as an alternative option.

Avoid Cold Calling

People really, really don’t like cold calling. It can turn them off from your new business, and cause you to waste valuable time. Put your resources to good use by attending a trade show and meeting people in person. You won’t have to push your products on people who aren’t interested or have your spirits crushed when people hang up on you. In case you didn’t know, over 200 million people are on the Do Not Call List.

Trade shows can be expensive, but they offer incredible value for your time. In a competitive market where brands are vying for attention, it’s important to position your startup as a thought leader and innovator. Before long, more people will recognize your brand and be willing to do business.

Oct 16, 2018
trade show exhibit companies
Trade Shows and Your Target Market: What You Need to Know

One of the most important aspects to consider when attending a trade show is your audience. If you don’t take the time to consider them, you could end up wasting thousands of dollars on a custom booth design that doesn’t connect with anyone. It has happened to other businesses, and you don’t have to make the same mistake.

Defining a target audience isn’t as easy as it sounds. Before you jump into your next trade show event, here are some things to know.

First, Ask Yourself a Few Questions

To start assessing your target market and what an ideal buyer might look like, here are a few questions to ask yourself.

  • Who are your current clients? Assess common buying patterns, gender, age range, job titles, etc. in your current customers. This will help you create buyer personas for your company. Buyer personas are fictional yet accurate representations of your different customers.
  • What personas are attending the trade show? Do some research and determine what types of personas will be at the trade show. By identifying your personas, you can create an appropriate booth, choose giveaways, and share messaging that they will find interesting.
  • What personas are you most interested in working with? What personas will help you reach your objectives? Choose a trade show that is relevant to your needs and will put your brand in front of the right people.

Next, Create a Custom Booth for Your Audience

Once you have defined your target market, it’s time to create a custom booth that addresses this audience’s needs. There are endless ways to engage your unique audience thanks to technological advancements in the trade show industry.

Younger demographics prefer learning about products through touch screens, virtual reality, augmented reality, and digital signage. Older adults tend to appreciate genuine, face-to-face conversations along with tangible information like brochures and handouts. Set up a few cozy chairs with refreshments to invite them in. Giveaways work well for all audiences, just be sure to choose items that are relevant and useful.

Also, consider the appearance of your trade show exhibit. Does it capture attention from where your booth will be located? Is the message clear and easy to understand? Have you promoted your attendance at the event on social media? Finally, choose your best staff. They should be friendly, knowledgeable, and patient – your true A-team!

Last, Follow Up with Prospects

As you meet people and collect their contact information, have a plan to follow up with them. This is made easier when you use an app or database to track leads. Write notes about each person so that you know when to follow up and how to personalize the message. As you connect with these people and learn more about who is truly invested, you can fine tune the criteria for your best lead opportunities.

Over time, you’ll be more effective at choosing the right people to spend time with. They say that 80 percent of your success comes from 20 percent of your efforts, so targeting the right people will allow you to work smarter, not harder.

Sep 12, 2018
Electronic Concepts trade show display
The Best Methods For Creating a Memorable Exhibit

Creating a memorable exhibit may sound like a tall order when everyone is dabbling in the latest technology. Between digital signage, augmented reality, and interactive touch screens, most exhibits are demanding attention – and getting it. How can you ensure that your trade show booth not only stands out but leaves a lasting impression on visitors?

Here at The Exhibit Company, Inc., we have a few secrets that have worked for our clients. We’re happy to pass this information on to you in the hopes that you can design a memorable exhibit, too!

Create an Atmosphere

Don’t just build a great exhibit – build a great atmosphere! Let’s say that you have a yoga studio and are looking for new clients. Rather than having a booth with a banner, create a scene that matches your business. This might include essential oils, soothing music, and dim lighting. As people walk by, they’ll see more than a booth. They’ll see a recreation of your studio.

Use Storytelling

We can’t say enough good things about storytelling. In fact, we include storytelling in almost all of the exhibits we build. By telling your brand’s story, you connect with people on an emotional level and give them a reason to choose YOU. Show your human side and explain how your company came to be. A yoga studio owner might share a story of a client they helped. People love stories, so pick one and go with it.

Show Your Products

This may sound obvious, but we encourage you to re-evaluate how your products and services are being displayed. If you offer a service like yoga classes, you might think that showing your products is impossible. But, you can give people an idea of your service through virtual reality. Google Cardboard is an inexpensive way to dabble in VR. If you have physical products, be sure they are featured in a way that people can interact with them.

Hand Out Branded Swag

The way to people’s hearts is with free stuff! You might think that everyone will be tired of receiving promotional products, but very few will turn down a free item, especially if it’s useful and relevant. Choose branded items that relate to your business and engage with everyone you hand them to. To promote a yoga business, you might hand out colorful stress balls, personalized yoga straps, duffle bags, water bottles, or yoga mats.

When you put some thought and effort into your trade show event, it will show. Many businesses need to think outside the box, and this is when the best ideas come forward! You might not think that a yoga studio would have a lot to gain from attending a trade show, but as you can see, that’s not the case. Follow the methods above and you’ll be on your way to creating an incredible exhibit that won’t go forgotten.

Sep 10, 2018
How To Tell It’s Time For A New Trade Show Exhibit

Are you bored with your trade show exhibit? It may be time to invest in a state-of-the-art custom exhibit that highlights your brand’s strengths. However, just because you know that you need a new exhibit does not mean that the rest of the company will agree. Trade show booths are an investment, and you might need to prove your case. This is a lot easier to do when you know what your exhibit is lacking!

Here are three ways to tell if you can truly benefit from a new trade show exhibit.

Your trade show booth lacks the latest technology.

Is your booth built around the leading technology, or does it still cater to literature stands and business card holders? If it’s the latter, you definitely need to step it up. More and more displays are integrating technology in one way or another. Whether it’s digital signage, touch screen kiosks, virtual reality, or LED lighting, brands are stepping out of their comfort zones and getting imaginative.

Technology helps your brand stand out at large events because it demands attention and separates your display from the rest. It also allows you to engage with visitors while creating personalized experiences. For example, while you speak with a potential client, others can enjoy a relevant slideshow on your kiosk. This is a lot better than having people stand around waiting to speak with you!

Your exhibit is small and cramped.

A lot of businesses start off with a small 10×10 display for obvious reasons. It’s more affordable and allows them to see what’s worth investing in. However, if you’ve been relying on a small display all this time, an upgrade to a 10×20 will make a world of a difference. Not only do you get a larger trade show booth but also a larger space at events. This can literally double your impact!

With a larger display, you have room to incorporate more technology, more staff and more products. But, you can also use the extra space to free up your design and make it more attractive. Too much information can confuse and distract visitors, so allow for more white space with a clean, breathable design.

Your trade show exhibit is an eyesore.

If you’re just plain tired of looking at your custom display, chances are everyone else is, too. Some of the things that people notice first are faded images, worn out fabric, outdated logos and generic signage. Why invest in trade shows if your exhibit doesn’t do you any favors? With a clean, updated design, you can get people excited about your brand again.

When you work with The Exhibit Company, Inc. you can expect an outstanding custom trade show exhibit completed on time and on budget. We’re familiar with the latest technology, so we’ll work with you to choose the best assets for your booth. The best part about designing a new exhibit is that it doesn’t have to be complicated or overpriced. Some of the best designs are clean, sophisticated and effective. They deliver the brand’s message without being overpowering in the details.

To learn more about creating your custom exhibit with The Exhibit Company, Inc., contact us today.

Aug 2, 2018
Your Business Shouldn’t Only Focus On Digital Advertising: Here’s Why

If offline marketing has taken a backseat to your digital strategy, you are not alone. Digital advertising is incredibly important, but it’s not the whole kit and caboodle. Companies that integrate their online and offline strategies see a greater return on investment. Fortunately, you can get back on track with your goals by giving equal attention to your online and offline efforts.

Let’s refresh ourselves on what offline marketing comprises, why it’s important, and why an integrated strategy is best.

Importance of Offline Marketing in the 21st Century

Offline marketing strategies rely on offline channels to promote brand awareness. Examples include:

  • Billboards and signage
  • Radio and print ads
  • Trade show events
  • Telemarketing
  • Television ads

There is no substitute for interacting with people one on one. Using an electronic pathway comes with many hurdles. It’s easy for people to take things out of context, read a message the wrong way, or gain an image of a brand that is false. Although the internet is becoming more authentic, it still retains a lack of transparency.

Networking in-person is authentic. It builds stronger relationships and allows a hands-on experience with the product. There is no “hiding” behind a post or comment. Businesses must sit with potential clients, address their concerns, and let the client assess them. This leads to faster feedback, stronger brand loyalty, and improved communication. Not every interaction needs to talk place face to face, but some should.

How to Get Offline Marketing Back in the Game

Offline marketing still works. You can use it on its own or integrate it with your online strategies for a bigger impact. Below we share a few tips to work more offline channels into your advertising strategy.

  • Participate in trade show events and talk to potential customers face-to-face
  • Donate gift certificates or products for prizes
  • Speak at industry-related events
  • Publish a news article in your local newspaper
  • Mail out special promotions and offers
  • Sponsor community events

As you look over this list, you can already see the potential for both online and offline marketing. Let’s say that your business attends a trade show event. You promote the event using digital channels such as social media, your website, and your company blog. At the event, you chat with potential leads and share information to get them at the top of your sales funnel. By integrating both online and offline strategies, you can see a bigger return.

Mix up your strategy with online and offline marketing to keep things fresh and take advantage of new technologies and ideas!

Jul 29, 2018
10 Do’s and Don’ts When Preparing for a Trade Show

A lot goes into planning a trade show event, so you certainly don’t want to waste the opportunity. No company intends to do this, but there are times when things unfold differently than expected. As you prepare for an upcoming trade show, it’s important to have your ducks in a row. Your exhibit and the people running it represent the quality, tone, and professionalism of your brand. Be proud of what you have to offer!

Here are 10 vital do’s and don’ts when preparing for a trade show.

DO…

  1. Set clear objectives. Don’t jump into the big day without knowing what you want to achieve. Are you looking to build relationships? Grow your contact list? Generate more sales? Once you know your objectives, you can establish what metrics mean success and how you plan to measure ROI.
  1. Choose a good location. It’s hard to get prime spots, but make an effort anyway. Getting your name on a list can put you ahead for next year. Of the spots available, choose one that is in the front and will receive good foot traffic.
  1. Train your booth staff. Your staff should be well-versed on your products and the goals you want to reach. They should also know how to operate whatever technology is in the booth such as touchscreens and virtual reality headsets.
  1. Smile and be friendly. Your trade show booth staff should be friendly and approachable. Reinforce professional behavior, positive body language, and genuine smiles. Choosing the right people will make this task easier. Also, require your staff to wear badges or name tags.
  1. Promote the event on social media. Let your customers know that you’ll be attending the trade show and what they can expect by visiting you. It helps to offer an incentive or promotional item to encourage people to visit you. Use hashtags to promote your posts, including any from the trade show itself.

DON’T…

  1. Sign up for shows out of obligation. Depending on your industry, there are many great trade shows to attend. If you’ve been going to the same one for years, try something new. This way, you can open yourself up to new audiences and build a stronger network.
  1. Collect business cards in a fishbowl. This is an outdated way to gather lead information. Instead, make things more personal by adding contact info to an app and truly learning about each person.
  1. Bad mouth the competition. Don’t view other companies as your enemies-learn from them. Knowing the competition allows you to offer a better product that is truly one of a kind. Plus, belittling others shows insecurity.
  1. Forget to follow up with leads. Before attending the event, have a follow up strategy in place. To ensure it’s effective, you’ll need to collect communication preferences from your leads and be prepared to reach out soon after the show.
  1. Overwhelm prospects. Avoid throwing too much at your visitors at once. Be accessible and leave out informational materials such as brochures and business cards. This is why interactive technology is so important; it allows people to interact with brands on their own terms.

Make the most of your trade shows by keeping these 10 do’s and don’ts in mind.

Jun 30, 2018
custom exhibit displays
The Secrets of a Successful Trade Show Appearance

What makes a trade show appearance truly spectacular? The answer lies in the details. Trade shows are excellent opportunities to introduce your brand, showcase your products, develop new connections, and grow your customer base. Yet many businesses struggle to see true ROI from their attendance. This could happen from any number of issues, such as having a poor display, hiring untrained booth staff, or talking more about yourself than the client.

After working with businesses for many years, we have realized that there are keys to having a successful trade show appearance. We share these secrets below.

Choose Your Location Wisely

Booth location has a huge impact on your success. If your booth is all the way in the back, you’re more likely to get tired, less interested traffic – and perhaps less traffic overall. If your budget allows, consider paying extra for a prime spot. They go quickly, so you’ll have to act fast and early. You may also ask about being grandfathered in for next year if you can’t make it on the list this year.

Have Your Exhibit Custom Made

Your display must be awesome. Buyers are attracted to booths that use bold colors and incorporate technology like virtual reality, touch screens, display signage, and LED lighting. Work with a professional exhibit design firm to get the look you want. You can invest in a custom booth that can be used for all of your events, or save money with a portable, modular, or rental display.

Hire Friendly, Knowledgeable Booth Staff

Choose your booth staff carefully. We understand that not everyone enjoys standing on their feet and mingling all day, but you need your best people out there. All staff should be trained in advance on what to say, how to act, and how to operate the booth, if need be. They should also be friendly, smiling, and approachable, otherwise people will keep on walking by.

Hire an Entertainer

Another way to drive traffic to your booth is by hiring a host or entertainer. This person should go along with your company and the theme of your trade show. For example, an exhibit at a beauty supply expo would benefit from a model. A booth at a toy convention would perform best with a magician or professional juggler.

Offer Promotions and Incentives

A simple way to reach success is by offering promotions and incentives to people who stop by your booth. This can start a few months in advance as you promote your trade show attendance on social media. Be clear about what your promotion is and what buyers can expect by visiting you, exchanging information, etc.

Serve Snacks and Foods

People get tired of walking around trade shows, so having a fresh bottle of water or bag of pretzels is a nice pick me up. You’ll get more traffic to your booth this way, plus people will be more open to hearing your message. Choose drinks and snacks that align with your company and attach branding so people remember who satisfied their hunger.

The more trade shows you attend, the more you’ll see what improvements make a difference for your business. In the meantime, try out a few of these tips for a more successful trade show appearance.

May 25, 2018
corporate event planning
The Top Trade Shows For Your Small Business This Summer

Summer is usually a slow down period for businesses. People are vacationing, taking time off work, and spending more time outdoors. Unless your business serves the summer lull, you probably use this time to catch up on things before the fall starts. While it’s great to get organized, don’t forget to keep your business up to date on the latest trends and technologies. The best way to do this – attend a trade show.

Below are the best trade shows for your small business to attend this summer. Hopefully one or two are nearby, but if not, turn an upcoming conference into a small getaway!

June 2018 Trade Shows

InfoComm, June 6-8

Las Vegas Convention Center

Las Vegas, NV

InfoComm is the biggest event for the professional audio and visual industry. The event brings in over 44,000 people from hundreds of countries. By attending, you can check out thousands of exhibitors that are showcasing the latest developments in education, technology, networking, and more.

E3 Expo, June 6-8

Los Angeles Convention Center

Los Angeles, CA

The Electronic Entertainment Expo is always a fun one to attend. It features the latest advancements in video games and computer software presented by the Entertainment Software Association (ESA). While not directly tied to small business, it’s worthwhile to see the software developments being made. Plus, you might need to refresh your break room with new video games!

July 2018 Trade Shows

Semicon West, July 10-12

Moscone Convention Center

San Francisco, CA

Semicon West has a little bit of everything. It mostly attracts buyers and engineers, but all businesses can learn something from the event. This year, get a glimpse of the technology that’s coming next such as hybrid electronics, big data, IoT, smart manufacturing, smart transportation, and other cognitive technologies.

IFT Food Expo, July 15-18

McCormick Place

Chicago, IL

If your small business has anything to do with food products, this is one event you don’t want to miss. It features the industry’s largest collection of ingredients, equipment, and processing and packaging supplies in one convenient location. Discover global food trends and talk face to face with manufacturing companies.

August 2018 Trade Shows

Fire-Rescue International, August 8-10

Kay Bailey Hutchison Convention Center

Dallas, TX

The FRI Conference encourages small local businesses and local residents to support their first responders. This award-winning event is one of the fastest-growing shows in attendance. Learn how first responders report to all types of disasters and how to create a disaster plan of your own.

International Woodworking Fair, August 22-25

Georgia World Congress

Atlanta, GA

The International Woodworking Fair is one of the top woodworking events in the world. It’s a great opportunity to learn about furniture manufacturing, architectural woodwork, custom woodworking, and more. Suppliers and retailers of plastic and other materials are also present. It’s a great time to learn about the best technologies and materials to support your own products.

By making an appearance at a few events this summer, you can keep your business moving in the right direction!

Apr 24, 2018
corporate event management
5 Tips For Choosing The Best Trade Show To Attend

Trade shows are an investment. Even if you love to make appearances at these events, your budget likely doesn’t allow for it. Instead, you must choose shows that give you the biggest return on investment. As you narrow down your options for trade shows, here are five practical tips to keep in mind.

  1. Define Your Objectives

Trade shows are for more than networking and coming home with free goodies. They are an opportunity to strengthen relationships and expand your reach into new markets. So, before you settle on events for the year, define your objectives and what you hope to get out of your trade show schedule.

Your company goals may be:

  • Improve relationships with existing customers
  • Raise awareness about your company
  • Introduce new products or services
  • Increase sales or leads
  • Drive traffic to your site and social media pages
  1. Do Your Research

The next step is to narrow down your list of options (based on location, industry, and time/date) and research each one. Will the trade show help you achieve your goals? Let’s say that your objective is to get a line of new products in front of your customers. Rather than choosing trade shows with a new audience, you would benefit from events with your current market.

  1. Consider Conflicting Events

Something that a lot of people forget to check is the possibility of conflicting events. Concurrent shows will burn through your budget, as your expenses will be doubled. Conflicting events can also come from outside your company. What other events are taking place nearby the conference? This can affect who attends the show as well as traffic patterns, flights, and hotel accommodations.

  1. Check Space Availability

If you had a custom booth built to be shipped to the event, you need a space that will accommodate it. Not all booth real estate is created equal, so check to see what spaces are available. Will the custom exhibit fit the space? Will you be in a central area where people can see you? It has happened where attendees didn’t check this information and had to reconfigure their exhibit.

  1. Consider the Audience

It’s tempting to attend conferences that get all the attention. But, don’t get carried away with the largest events. Whether attendance is 5,000 or 500, it’s the audience that matters. A good portion of trade show attendants come from the local area, so consider this audience as well and if they fit your buyer personas.

When this research is complete, you can find the best trade shows to attend and put your budget to good use!

Mar 29, 2018
trade show booth design companies
3 Reasons Why The Trade Show Industry Is Thriving

Despite living in a digital world, the trade show industry is booming. Trade shows are far from old fashioned, and in fact, fun, entertaining and profitable. If you are thinking about participating in a few trade shows to amplify your marketing strategy, you are making a great decision. You can’t be at every industry event, so follow these tips for choosing the best trade shows for your business.

Here are three great reasons why the trade show industry is thriving – and not slowing down any time soon.

  1. Launch new products in person.

Thanks to social media and live streaming, it’s becoming easier to launch products in front of your audience. But, nothing compares to showcasing your product directly in front of real people. Being at a trade show allows consumers to touch, see, smell and hear your products. You can let them test out your products and receive instant feedback.

As you launch your new product line, be sure to have someone available who can scope out the competition. Seeing your competitors in action is an effective way to know what you are up against. What types of things are your competitors doing that make them stand out? Why are people drawn to their booths?

  1. Make a statement for your brand.

The trade show industry puts brands and customers under the same roof. You can show the human side of your business and form deeper connections as a result. A great way to make a statement is by handing out promotional products and hosting fun contests with giveaways. People love free stuff, and they’re more likely to participate when a potential prize is standing right in front of them.

A custom exhibit will also make your brand stand out. Unlike internet interactions that are limited, you can create fully immersive 3D experiences with a custom trade show booth. When you work with The Exhibit Company, Inc., you get to be a part of the design experience. This ensures that every detail fits your brand and aligns with your goals. And, with interactive experiences, your audience won’t forget your name.

  1. Network with industry professionals.

Even with all of the great ways to communicate online, nothing beats face-to-face interactions. Trade shows allow you to mix and mingle with affiliate resources and exchange information. You can also let your personality shine through when talking with other professionals, something that is hard to do when you’re sitting in front of a computer.

Trade shows follow themes and appeal to certain audiences as a result. However, they are not tied to specific demographics. An auto show may draw in car enthusiasts, domestic buyers, international buyers, automotive manufacturers and more. Your interactions can go far beyond your traditional audience.

Trade show conventions are far from dead. They are thriving, and it’s apparent why. If you are ready to take part in a few shows and make your brand stand out, call The Exhibit Company, Inc. Our custom exhibits will surpass your highest dreams.

Mar 27, 2018
social media
The Power of Social Media & The Effect On Trade Shows

Want to get the word out about your upcoming trade show? Social media is one of the best tools you have to promote your event. As you get more comfortable using social media to share information, you’ll find what works best for your audience. Better yet, it costs nothing to post your event to social media, unless you want to boost your posts. Even then, you can set the budget and stay on track with your spending goals.

Below we share the various ways social media can be used to boost trade show performance.

Before the Event: Generate Buzz

Social media is an excellent platform for raising awareness. Don’t just announce your attendance – create excitement! Post information about when and where the conference will be held, who will be attending and the incentives for visitors. Giving away a free gift, promotional item or bottle of water is a great way to drive immediate traffic to your booth.  

Rather than sharing the details upfront, slowly leak out information. This builds anticipation and keeps eyes on your social channels. Those who plan on visiting you will enjoy learning about the conference, what to expect and how to benefit. Plus, you can reach a wider audience because people will be more likely to comment and share your posts.

During the Event: Create Excitement

On the big day, use social media to communicate with your audience. Create a hashtag that is specific to your event so that people can follow the conversation. Allow guests to check in via Facebook when they arrive. Post updates to all social media accounts to keep the positive vibe going. Visuals like photos and videos are the best ways to get noticed on social media.

Some things to announce include:

  • Giveaways
  • Special appearances
  • Entertainment
  • Drawings
  • Freebies
  • Online contests
  • Voting polls

After the Event: Follow Up

Once the trade show is complete, social media can be used to converse with new contacts. Thank them for visiting your booth and get them up to speed on the best ways to contact you. Do this as soon as you can – you don’t want people to forget about you! As a result, you should get some new followers and email subscribers.

For those who couldn’t make it, keep them engaged with photos and videos from the event. Reach out and offer other ways of connecting with your company. You don’t want this group to feel like they missed out on something special. In fact, you can continue your promotions so that everyone can benefit.

Social media is one of the best promotional tools you have. It can be used to create anticipation before and during the event and as a way to communicate afterward. By integrating your social media marketing strategy and trade show attendance, you can be most successful in raising awareness, drawing in new customers, and improving communication.

Feb 28, 2018
working
Factors that Affect the Cost of Graphic Design

Graphics are a key part of your custom exhibit, but they can be some of the most expensive components. Fortunately there are ways to have amazing graphics for your booth while keeping costs to a minimum. To do this, work with a reputable exhibit design company that has a tried-and-true process. Experience is everything in this industry, as exhibit design firms know what types of features pay off and which ones can be skipped.

Let’s examine the most important factors that affect the cost of graphic design and how to make them more affordable.

Artwork and Production

How your artwork is developed and delivered has a big impact on price. The best way to reduce these costs is by having a clear vision of what you want. Every minute that graphic designers spend on your project costs money, so avoid giving vague instructions. Be ready to supply your designer with the sizes, colors, and file types you want. Additionally, give your graphic design professional enough time to complete the work, usually 4-6 weeks. This way, you have plenty of time to correct inconsistencies.

Types of Materials

Another factor that affects graphic design costs is material. Materials are important because they affect quality and appearance. Paying less for cheap materials won’t get you far in the long run if you have to replace them often or lose potential clients. At the same time, you don’t need to pay top dollar for premium materials. Here are a few suggestions for saving money without sacrificing quality.

  • Ask to have the materials and their costs and benefits listed out to compare apples to apples.
  • Inquire about generic brands, which can be just as good as name brands.
  • Consider remnants from other exhibitors’ orders. If there are leftover materials that you can use, this reduces waste and cost.

Exhibit Size and Weight

A lightweight and compact exhibit is easier to handle than one that is big and awkward. Keeping the size and weight of your exhibit to a minimum is in your best interests, as it will be easier to store, transport, set up, and take down. While these extra costs may seem minimal for one or two shows, they add up over the year. Plus, a versatile weight and size makes it easy to reuse the materials for corporate events, business meetings, and more.

Your Long Term Vision

Without a long term vision, you can end up spending more in the long run. Many materials can be reused for future shows, group meetings and corporate events. By planning ahead, you can have these materials made at once. Also, knowing what you need allows you to request the sizes, colors, and designs upfront. This way, you don’t have to pay to have them done later.

Graphic design can make or break your exhibit, so you don’t want to skimp in this area. By paying attention to the factors above, you can make the most of your budget while getting a great design for your custom trade show booth.

Jan 31, 2018
business success
Avoid This! Common Mistakes Businesses Make at Trade Shows

Trade shows are effective marketing opportunities, but they require significant resources. The last thing you want to do is foot the costs of travel, food, and lodging and not have a successful turnout. Unfortunately this happens to some businesses, especially when they’re just starting out.

As you prepare for your next trade show event, be sure to steer clear of these common but crucial blunders.

Not Engaging on Social Media

Social media is your friend. Be active on your social pages before, during, and after the event to attract more attendees. Post videos, images, and short posts about what’s happening. You may even want to come up with a hashtag that is used specifically for trade show content. This makes it easy for followers to track your events.

Not Defining Your Goals or Messaging

Another common mistake is throwing an exhibit together without having clearly defined goals and messaging. Before you even select the events you want to attend, know what you expect from them. Is your goal to generate brand awareness? Increase lead opportunities? Also, what message are you sending to your audience to help reach your goals?

Too often, businesses think that by attending an event, it’s enough. However, the competition is high and there are many, many exhibits to go through. You need to stand out while also meeting your goals. If you plan to increase leads, be sure to choose a show where your target personas will be. Order relevant promotional items, hire extra staff to tend your booth, and adopt a method for capturing leads.

Not Having a Custom Booth Made

Simply having a booth is not enough to make you competitive. You must plan ahead, and that includes working on your display early on. Larger exhibits get more traffic than smaller ones, particularly because they are centrally located and demand more attention. But, if you can’t afford a larger space, consider standing out in other ways.

For example, The Exhibit Company, Inc. will design and build a custom exhibit that is fresh, inviting and effective for your target audience. We work closely with our clients to deliver on-target solutions that increase visibility and ROI. We also believe in providing sensory experiences as these tangible interactions make your brand more memorable.

Not Following Up with Leads

One last mistake to avoid is not following up with your leads. After investing significant resources, don’t throw them away. Have a plan in place for following up with leads, whether it’s by sending an email or calling them directly. The best time to connect is right after the event. Otherwise, information is lost, people grow disinterested, or your brand loses its appeal. Be sure that the right data is captured, otherwise sales can’t qualify leads.

When done right, trade shows offer a huge return on investment. Being physically present allows you to create meaningful experiences that can’t be achieved online. Make the most of your upcoming events by having custom signage made for your booth.

Jan 30, 2018
popular cities trade shows
5 Most Popular Cities for Trade Shows

This time of the year, convention centers are getting ready for a new batch of trade shows. Some cities are more popular than others based on their venues and nearby attractions. Let’s check out five of the most popular cities for trade shows and why. Who knows – maybe you’ll find yourself at one of these destinations sometime in 2018!

  1. Las Vegas

It’s no surprise that Las Vegas tops the list. Vegas continually brings in a large number of trade shows because it’s a fun place to visit, with warm and sunny weather year round. Entertainment is in every corner, from live shows to incredible dining to ample shopping. With so many venues available, it’s easy to find places to host large crowds. One of the largest trade shows held in Vegas is the Consumer Electronics show, which is held each year in January.

  1. Chicago

Chicago has been growing in popularity thanks to the beautiful architecture, two major airports, and convenient public transportation system. There are endless places to shop, five-star restaurants to eat at, and popular attractions to visit such as Navy Pier, Wrigley Field, and the Shedd Aquarium. Sure, the weather isn’t always sunny and warm, but Chicago is home to the largest convention center in the country: McCormick Place. Well-known trade shows held in the city include the Luxury Bridal Event and the Chicago Boat Show.

  1. Indianapolis

You may be surprised by this one, but USA Today rated Indiana a top destination for trade show events. It gets praise for being near hotels and restaurants, even though the entertainment isn’t quite as plentiful as Las Vegas or Chicago. Convenience is also a factor, as Indiana is accessible from most states. Plus, if you attend a trade show at the Indiana Convention Center, you get to be right across the street from Lucas Oil Stadium.

  1. Orlando

Another great convention city is Orlando. You can probably understand why! Between Walt Disney World and Universal Studios, there are endless attractions to see after the event. The weather is always warm, and Orlando International Airport provides close access to the convention centers. Some of the hottest trade shows held in Orlando are the PGA Merchandise Show and the Florida Wedding Expo.

  1. New Orleans

Last, but not least, is New Orleans. You’ll find that many of the prominent trade shows are scheduled around Mardi Gras, which is no accident. Event goers can attend their show and catch exclusive entertainment. Of course, there are other reasons why New Orleans makes a great trade show destination. Among them are the beautiful convention centers along the Mississippi, an abundance of hotels and restaurants, stunning architecture, and Bourbon Street.

Trade shows are held all over the country, but some cities are more favored than others. No matter where your industry trade shows take you this year, we hope to see you around!

Dec 28, 2017
small business
The Importance of Trade Shows for Small Businesses

Trade shows are great marketing opportunities for small businesses. Some business owners are hesitant to add them to their marketing mix because they can be time-consuming and costly. While you can’t commit to all trade shows in your industry, it is important to attend a few. Taking just one day off of work can result in hundreds of potential new clients and increased brand visibility.

If you are a small business owner, don’t overlook these benefits of attending trade shows.

Meet Local Businesses

Attending a local trade show allows you to meet other businesses and organizations in the area. You can find related businesses to connect with and promote each other’s services. For example, if you run an ice cream parlor and one of your local neighbors has a sandwich shop, you could offer a free small scoop of ice cream with each sandwich purchase. This would benefit both businesses by drawing in more traffic and sales.

Network with Like-minded People

Networking is an automatic benefit to attending a trade show. It can be difficult to take a day off work, but the number of people you will meet is incredible! With so many like-minded individuals that come from the same profession or related industries, the possibilities are endless. Strengthen relationships with existing customers. Develop relationships with new leads. Engage with potential suppliers and even future talent for your organization.

Build Brand Awareness  

The more people who know about your brand, the better. A trade show is a great opportunity to build brand awareness because you can position your products and services in front of the right audience. And, by handing out promotional items, you can send potential leads home with a reminder of your business. This is a nice change of pace from buying ads and targeting people in the digital space.

Face-to-Face Interaction

If you sell products online, buyers are limited in what they can see and do. At a trade show, they can interact with your products using their five senses. How many times have you become interested in something simply because you saw it in person? This happens all the time! Additionally, you can use a trade show for old fashioned face-to-face interaction, something that is limited these days.

Evaluate Competitors

By making an appearance at a trade show, you can evaluate the competition. What are other businesses in your industry doing to gain leads and customers? How is your product similar? How is it different? You can only tell so much from a website. Observing your competition in action is the best way to know what you’re up against.

Trade shows are essential for small businesses. Pick a couple and make the most of them. You won’t regret taking time off work to promote your brand and develop new relationships.

Dec 7, 2017
custom trade show exhibits
Which Trade Shows Are Right For Your Industry?

With so many trade shows to choose from, it can be hard to decide which one is best for you! The right trade show can position your brand to capture new prospect leads, generate brand awareness, and increase traffic to your website. On the other hand, attending the wrong trade show can end up costing time and money.

To ensure that you get the biggest bang for your buck, let’s discuss the ways that you can determine which trade shows are best for your industry.

Check the History

It’s best to choose shows that have an established history. This way, you can get a better idea of how successful the show was in the past and if you can benefit from attending. Some of the factors to consider are:

  • How many attendants does the show normally get?
  • How many vendors pay for booths?
  • What do veteran vendors have to say about the event?
  • What types of sponsors promote the show?
  • Does the event organizer do a good job of marketing the event?

Know the Audience

Part of choosing a show is getting your products in front of the right audience. As you narrow down your options, consider the audience that will be at each event and if they will help you reach your goals. If your goal is to increase sales and revenue, you must put your brand as close as possible to the people who can make purchase decisions. If you’re interested in raising brand awareness, the options aren’t as limited.

Contact Past Vendors

It can be helpful to reach out to vendors who have attended past trade shows but are not your direct competitors. Ask them if they felt the event was effective. By speaking with vendors, you can also gather important information such as local hotel accommodations, pricing, booth size. and more.

Check Space Availability

Sometimes, it all comes down to the practicality of the event. Is the space the right size and layout for your needs? Can you ship your custom exhibit display to the show, or do you need to have a new one designed? If the space is conducive to your needs, it may not take much work to get yourself there. However, if you need a new exhibit, you’ll have to factor in time and cost to determine if it’s worth it.

Trade shows can help your brand reach specific goals, such as boosting sales, raising brand awareness, or increasing traffic to your website. Take the time to research the various trade shows in your area to determine which one will put you in front of the right audience.

Dec 5, 2017
Solo trade show display
Evaluating Leads and Maximizing Trade Show Management

After your company makes an appearance at a trade show, you must determine if it was worth your time. To do this, you’ll need to measure your results. Let’s explore some of the best ways to evaluate your leads and effectively manage your trade show attendance.

Direct Traffic and Organic Search

One of the easiest ways to tell if you had a successful trade show is by measuring the direct and organic traffic of your website. Direct traffic refers to how many people type in your company’s URL into their browser. Organic traffic means the number of visitors who arrive at your site by searching for related products and services in search engines.

By attending a trade show event, you can increase both types of traffic. Create a landing page to send trade show visitors to. This way, you can look at how much traffic you have on a normal day and compare it to how much you have after attending a trade show. This will tell you if your marketing efforts were successful.

Social Media Followers

Another way to evaluate lead quality is by analyzing your social media goals. After attending a trade show, you should get more followers on social media. Thanks to a number of analytics tools, you can track new members and determine which channels were most effective.

The channels make a difference because you want to invest your marketing dollars into the most effective ones. If your audience is more likely to be on Facebook, you’ll want to put more of your budget into this channel for maximum engagement.

New Submissions

One of the main goals of attending a trade show event is to generate leads. If you’re using a marketing software program, capture the data and identify new submissions in your system.

As you know, not all trade show leads are created equal. Some of your leads are not in a position to buy from you, so you don’t want to waste time and money pursuing a conversation with them. To separate quality leads, you will need to set qualification criteria such as:

  • Authority
  • Budget
  • Timeframe
  • Need
  • Contact history
  • Potential sales volume
  • Account characteristics

New Customers

New leads are great, but new customers are even better! Fortunately, you can determine how many new customers you’ve gained by looking at event registrants and whether they made a purchase or not. The best way to do this is by incorporating closed-loop marketing, which can be found through your analytics program. This way, you can look back at your registrants and their life cycles. How many people visited your landing page? How many people converted?

Trade shows can bring massive rewards to your company, but they can also end up costing more than what you bring in. To ensure that you’re managing your trade shows effectively, take the time to evaluate the quality and quantity of your leads after attending each event.

Nov 4, 2017
trade show takeaway
How to Effectively Use Promotional Items at Your Trade Show Display

Using promotional items at a trade show is always smart. But, it’s easy to run out of ideas as to how to present them. Should you hand something out to each person that walks by? Is it better to leave the items on your table for visitors to browse? Or should you reserve branded swag for your most qualified leads?

Below are a few ideas for effectively using promotional items at your trade show display. Let’s leave a lasting impression on new customers!

Choose Relevant Items

It’s easy to get into the habit of handing out promo products that are inexpensive such as keychains, lanyards, car decals, and pens. We see them so often, our brains are trained to know that they come from a particular brand. These items are also attractive for trade show events because they are cheap, easy to store, and can be passed out to many people.

However, we recommend sticking to products that are relevant to your audience. Not only will this distinguish your brand but also show customers that you understand them. For example, reusable water bottles are great for companies that have an eco-friendly focus. Stress balls are perfect for businesses that provide consulting services.

Consider Your Location

Another approach you can take with branded merchandise is based on your exhibit location. If you’re at the front of the event, consider a useful item that can be used at the start of the show. For example, tote bags work well because attendees can hold goodies in them. If you’re in the middle or back of the event, guests will have different needs. They may be thirsty and will appreciate a water bottle.

Include a Call to Action

Branded swag will get you some impressions, but your hope is that customers will take the next step to engage with your brand. Include a CTA with your items to guide customers to the thing you want them to do, whether it’s calling your business for a free estimate or following your brand on social media.

Engage with Everyone Who Takes an Item

It’s best to showcase your free items at the front of your exhibit where people can see them. You might get a few people who walk by, take an item and leave, but it’s not the worst thing in the world. They now have an item with your name on it.

That said, make it a goal to engage with everyone who takes something. You can use these couple of minutes to ask questions or share your company brochure. For added engagement, ask the person if they’d like to share their business card to be entered into a raffle.

Promotional products are a great addition to your trade show. Rather than automatically handing them out to everyone who walks by, use them to your advantage. These small, useful items can be effective at getting your foot in the door with the right customers!

Oct 20, 2017
trade show exhibit companies
Pro Tips: Learn 4 Key Reasons Why You Should Customize Your Trade Show

Planning a trade show is a highly involved process that requires months of planning and coordination. Between booking hotel rooms, ordering trade show supplies, and managing communications, there is plenty to keep you busy in the months prior. Unfortunately, one small miscommunication can compromise the success of your trade show. To ensure that everything goes smoothly, it’s best to customize your event to your exact needs.

Below are four great reasons to plan a custom trade show to impress vendors, sponsors, and attendants.

  1. Stick to Your Budget

Budgetary concerns are always a main issue for trade show organizers. Where should the event be held? How much should you spend on marketing materials? What type of food should be served? With so many ways to spend money, it’s helpful to narrow down your options.

For example, if the trade show is for toy vendors, consider choosing a menu, entertainment, and location related to this theme. It’s cheaper to play music in the background (think Kidz Bop) than hire live entertainment. Also, hosting your event at a school gym or cafeteria is less expensive than renting out a banquet hall.

  1. Display Your Individuality

There are hundreds of trade shows for businesses to attend, so what makes yours unique? Personalizing your show can make a huge difference in whether people return to your event in the future.

Better serve the needs of vendors by customizing your event. If your trade show is about organic food, serve up a healthy menu, incorporate 3D presentations, and invite industry leaders (e.g., organic farmers, horticulturists) to share their experiences.

  1. Meet Your Objectives

What objectives do you have for your trade show event? Do you plan on generating awareness toward a particular cause? Is your intention to bring together businesses for networking opportunities? By defining your goals, you can create a custom trade show to meet these exact needs.

Let’s say that you want to connect engaged couples with local vendors that do flower arrangements, catering, printed invitations, and more. Plan an accommodating layout with premium booths that feature more space and extra outlets. Consider how many people will be attending your event so that you can make it comfortable. You want people to enjoy their time and stay as long as possible.

  1. Draw in the Right Vendors

When you have a tailored trade show plan, you can present it to potential vendors. They will want to see your layout to determine if it’s something they’re interested in. Offer tiers of pricing on your booths. This way, people who are willing to spend more can get a space that is larger and nicer.

Customizing your trade show is a great move that allows you to focus on a specific audience while saving money and offering something unique from your competitors.

Sep 14, 2017
custom trade show rental
The Traveling Exhibitor: Tips for Shipping Your Custom Exhibit Display From Show to Show

One of the brilliant advantages to purchasing a custom exhibit display is that you can use it over and over again. This cuts expenses, keeps your brand image consistent, and alleviates the burden of having to create new exhibits for each event. There is a hurdle, however, and that’s getting your custom display from show to show.

What many exhibitors end up doing is hiring trade show transportation. This service does cost money, but there are ways to keep costs in check. To ensure that your custom exhibit is shipped securely, on time, and affordably, here are a few tips to follow.

  • Know who’s driving. Many carriers subcontract their freight to others who aren’t experienced in trade show freight. Do your homework and ask the right questions. Does the carrier have its own trucks and drivers? If not, who are they subcontracting with, and do the drivers have experience with trade show materials?
  • Stack freight to save space. Opting for a taller vehicle can save money on transportation costs. Here’s why. Common-carrier trailers do not allow stacking but van lines do. By using a van line, you can stack your freight, take one vehicle, and cut costs.
  • Condense small boxes. Each box that is sent to the trade show costs money, so watch your small containers. They can really add up! Rather than shipping promotional products, literature, and other small items in separate boxes, it’s best to purchase palletized boxes or “D containers” that can be stacked on the trailer.
  • Map out your trade shows. Depending on the trade shows you plan on attending, it might make sense to ship your exhibit directly to the next event rather than back to your exhibit house. Many advance warehouses allow exhibits to be shipped and stored for free for 30 days.
  • Contract your own transportation. If you decide to use your exhibit house’s transportation provider, be sure that they are doing their part to obtain several quotes and ask for discounts. Otherwise, you might save money by arranging transportation on your own.

Save Time, Money and Hassle with The Exhibit Company, Inc.

If you have a trade show exhibit custom-made by The Exhibit Company, Inc. you won’t be disappointed when it comes to transportation. Once your custom display is created, we will deliver it to where it needs to go!

Unlike shipping carriers that simply unload and leave, our professionals will be on-site the day of your event to make sure that everything runs smoothly. Our customers are provided with 24-hour access so that all preparations can be tracked in real time. Spend your time talking to potential leads, developing relationships, and enjoying the trade show. Let us handle the rest.

To learn more about creating a custom exhibit with The Exhibit Company, Inc. and having it delivered to your event, call us today.

Aug 28, 2017
trade show exhibits
Your Next Trade Show Needs to Be Located Here (How to Select the Perfect Venue)

Choosing where to hold your next trade show isn’t always obvious. Trade shows are held at all different places and open to specific industries rather than the general public. Key factors to keep in mind are size and location, venue accommodations and staffing requirements. A little bit of planning goes a long way in ensuring a successful trade show with your name attached to it!

Below are a few tips for choosing the best venue for your next trade show, as well as ideas on where to host. Enjoy!

Size

One of the first steps in choosing a venue is assessing the space that you need. How many guests are you inviting? How many will attend? For attendants to be comfortable, they need to be able to move freely from booth to booth.

Location

Regional trade shows welcome guests from all over, so it makes sense to choose a venue that is located near an airport. This makes it easy for guests to make travel arrangements. Venues that are centrally located also tend to have other amenities nearby, such as restaurants and hotels. People will be more willing to come to your trade show if they don’t have to navigate through unfamiliar territory.

Accommodations

The venue you select should offer more than space. We recommend taking tours of each venue before making a decision, as things can look better or worse in pictures. Here are some of the small but important details to pay attention to.

  • Available parking
  • Entrances and exits
  • Restrooms
  • Accommodations for people with disabilities
  • Electrical outlets, power cables, and extension cords
  • Phone and internet access

Staffing

Generally speaking, staffing for your event will come from your own company. But, some services can be provided on behalf of the venue such as valet parking, security, catering, and more. Consider this money saved and an improved event.

Best Venues for Hosting a Trade Show

Below are a few of our recommendations for trade show venues.

  • Banquet halls
  • Convention centers
  • Performing arts venues
  • College and University complexes
  • Hotels
  • Field and Open grounds – Outdoors

Putting on a successful trade show starts with selecting the right venue that will encourage people to sign up. By following our suggestions above and consulting with design experts, you can find a venue that offers the amenities and accommodations that are needed for your event to run smoothly!

 

Jul 13, 2017
marketing budget
Money Talk: How to Get the Most Out of Your Exhibit Marketing Budget

Sticker shock happens in more places than you might imagine. Purchasing a home or new car will often leave you unpleasantly surprised, but the same feeling can arise when setting up for a trade show. With the premium price tags on exhibit properties, show services and travel accommodations, it’s easy to feel overwhelmed by the costs of marketing your brand.

Fortunately, there are ways to maximize your marketing budget. Below are the best ways to strategically spend your money and see the most marketing value from your next show.

Attend Worthwhile Shows

Instead of attending the same shows you always do, conduct an audit of your events and determine which ones are still pulling their weight. If you find that some shows are no longer productive, swap them out for different events where you’re likely to find your target audience.

Spend with Your Objectives

Before attending trade shows, determine your goals and how you plan on reaching them. Are you looking to increase qualified leads? Drive traffic to your website? Promote a new item? When you know what your objectives are, you can make smart spending decisions that will help you reach these goals.

Put Value Before Cost

Be careful about cutting corners, especially if you will have to sacrifice value for a cheaper price. A trade show is your opportunity to put your best foot forward in front of a large audience. Saving a few pennies here and there isn’t worth losing customers or your reputation.

Stick to Lightweight Materials

If you want to save money without compromising quality, opting for lightweight materials can make the difference. Lighter materials are less to lug around, which means cheaper shipping and drayage costs. Cost-effective, exhibit-friendly and lightweight options include tensioned fabric, interlocking cardboard, high density foam and inflatable structures.

Take Advantage of Early Bird Discounts

Pay attention to discount deadlines to reduce on-site costs. To keep organized, build out a calendar and give yourself extra time before the real dates. This way, you’re continuously taking advantage of the discounts without spreading your budget too thin.

Planning ahead, staying organized with exhibit dates and opting for lighter weight materials can help trim the fat from your programs. You can also save additional money by building a custom exhibit with The Exhibit Company, Inc. Choose cost-effective materials and reuse your booth as much as you’d like! Win win!

Jul 1, 2017
brand experience marketing
Exceed Their Expectations: 5 Tips for Staging Events to Market Your Business

Whether you plan on hosting a single-day event or a weekend-long conference, your event should be memorable and exciting. Not only will people want to return for other events you host, but also you can earn a reputation for building supportive communities that embrace entrepreneurship and social benevolence.

We’ve included five tips for staging events to market your business and become an industry leader.

1. Create an intimate environment.

The first thing to consider is the content of your event. What topics would your attendees enjoy talking about? When you decide on this, find speakers that are capable of delivering rewarding, meaningful speeches. They should also be capable of delivering stories that are personal and relatable.

2. Switch up the content of the event.

When selecting speakers, look beyond interactive dialogues. Not everyone enjoys sitting through lectures, so consider Q&A sessions, breakout groups, workshops and discussions. You can also come up with your own formats such as setting up one-on-one time between speakers and industry leaders. This creates deeper, more intimate experiences.

3. Strive for diverse speakers.

Many conferences are too narrow in the content they deliver. While it’s important to have a focus, think about collaborations and connections that are more unique. Look for speakers that have variations in their backgrounds, geographies, races, genders and expertise. This will keep the content varied and appeal to a wide range of perspectives.

4. Start off with a bang.

Always begin your event with a bang. This gives attendees the right energy from the beginning. Keep the flow of energy going with strategic planning. Carve out time for breaks, lunch and even hours of sunlight. For example, business workshops are best held in the mornings, while heavier, emotional topics are best for evenings.

5. Include music and entertainment.

No matter how rich the conversations are, there is no replacement for music and entertainment. Music sets the stage for the event and helps people come out of their shells. Entertainers break up a long day and form positive connections between guests and the workshop. Just be sure that the music and entertainment provided align with the tone of your event and values of your company.

Conclusion

If it wasn’t for businesses taking a step out of their comfort zones, we wouldn’t have trade shows, conferences, workshops and other events today! If your business is looking forward to hosting an event, start small and include varied speakers, music and entertainment, and a memorable atmosphere. You’ll learn what works and what doesn’t and simply grow from there.

May 11, 2017
ipad apps
The Best 5 Apps For Capturing Leads at Trade Shows

Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, you can use an app to capture leads, organize contact information and lay the groundwork for future interactions.

Here are our favorite apps for capturing leads at trade shows.

  1. QuickTapSurvey

iOS, Android, $0-$99/month

Quick Tap Survey lets you create surveys that are fun and easy to fill out. While the surveys can be used to collect any type of data, they are most useful for gathering feedback, qualifying leads and collecting contact information. The app can be used offline too, which comes in handy if you don’t have a good wifi connection.

  1. Leadature

iOS, Android, Prime/Express plans

Leadature is extremely helpful when you’re working a trade show event. The app captures and qualifies leads and moves them through the sales pipeline. With the ability to scan business cards, send emails to customers and get real-time metrics, this is one app that you don’t want to miss out on. Use the free demo to better determine the marketing value from your trade shows.

  1. iCapture

iOS, Android, $10-$25/month

iCapture can be used by small businesses and large corporations. The app lets you set up custom surveys to gain valuable feedback, though you can use it solely to capture contact information and build a list. If you do create custom surveys, you can customize them so that they align with your brand’s visual identity. iCapture works offline and lets you forward contact information to popular email services like MailChimp or Constant Contact.

  1. CamCard

iOS, Android, $0-$12/month

If you prefer having copies of your leads’ business cards, CamCard is the app for you. This business card scanner is simple to use and can read cards in 16 different languages. You can also add notes to remind yourself what you and the person talked about. Better yet, you can sync up your data across all digital devices so that contact information is always available.

  1. OnSpot Social

iOS, $15-$20/month

OnSpot Social is an iPad app that makes it easy to collect data and use it to build and engage your social media community. The app automatically captures email addresses, sign ups, survey responses, customer feedback and more. Data can be forwarded to the software platform that you want, such as iContact or MailChimp. With real-time reporting and multiple iPad setups, every business can benefit from OnSpot Social.
Explore the above five apps and see which ones you like. Many come with free versions or trials that you can test out. By the time your next trade show event rolls around, you’ll be prepared to capture and qualify leads!

Apr 13, 2017
Solo trade show company
Measuring Trade Show Marketing Value

If you were asked what the true value of your trade show marketing efforts were, would you be able to answer? Most exhibitors do not track the percentage of leads brought in through trade shows, nor their return on investment. If you can’t recall the last time you looked at these numbers, you’re not alone.

The main reason why exhibitors don’t track and measure lead data is because management isn’t asking. However, things can change on a dime. If management decides that trade shows are no longer a good investment, you will have nothing to back up your case.

Not only is having data a great way to demonstrate your value, but it can also help you create more effective strategies, campaigns and designs. Let’s take a look at how you can gather the right data to support your program.

Determine the impact on your company’s revenue.

Tracking revenue after a trade show is difficult because you’re not closing most sales on the floor. Instead, you’re meeting with interested customers and sending them off to your sales  team. Depending on the product/service you sell, it could take weeks, months or years before a conversion is made.

The good news is that you can approximate the value using assumptions that are based off past experience from your sales team. To do this, gather the number of sales leads, the close rate and the average value of the sale. Multiply the numbers together to get your estimated revenue.

Add up your total savings.

Attending trade shows can bring in business while also saving your company money. Track all of your savings. For example, how many “meetings” do you have at a trade show? How much would it cost to have these meetings in a different setting (i.e., travel, lodging, food)? Other cost savings may include the reusing of exhibit materials, acquiring names for sales databases and eliminating field sales calls.

Factor in promotional activities and impressions.

List out the promotional activities that were seen or heard by your audience. People who visit your booth or see it from afar are considered impressions. Count the total number of people that you reached and determine what percentage of them fit your buyer persona.

Next, determine how much it would cost to get these same impressions using direct marketing or advertising. This data indicates your cost-per-impression figure, which helps you quantify the value of your impressions.

Calculate your payback ratio.

One final metric to look at is your payback ratio. This is done by adding together your estimated revenue, total cost savings and total promotional value. Divide this number by your total show budget to get your payback ratio. When you run this number for each event, you can compare apples-to-apples and determine which ones are most successful.

Don’t wait around until management starts asking for data on the success of your trade show events. Start collecting, tracking and measuring this information today so that you have what you need for future discussions.

Feb 9, 2017
lightbulbs
How to Become the Main Attraction at Your Next Trade Show Event

When you take the time to participate in trade show events, it’s imperative that you make the most of your time there. Not only do you want to be the main attraction and generate lots of traffic, but also you want to attract people who are actually interested in what you have to offer. Let’s discuss some of the ways that you can steal the show at your next trade event and walk away with quality leads to connect with.

Do the Necessary Research

It doesn’t matter if you attend 20 shows in a year or two. You should always do your research so that you are well prepared and able to take charge of the event. For instance, who are the keynote speakers? What other businesses are attending? What types of facilities are available? With this information in your hands, you can be better prepared for the event and other exhibitors that will be there.

Opt for a Custom-Built Booth

If you’re complacent, you’ll end up looking like everyone else. Think of a way that you can make your booth stand out, such as by having a custom-built trade show exhibit or an interactive display. Consumers are more likely to remember a brand when they engage with it, such as by having to answer a question, put together a puzzle or play a short game.

Offer a Valuable Incentive

Anything that is free instantly piques attention from trade show attendees. However, you want to be careful about handing out products that are free just for the sake of it. Some people will take them because they are free, even though they have no interest in your product. A better use of your budget is to offer something of value for those who are truly interested, such as a free trial, free demo or a free training course.

Leave an Impression with Your Visuals

While it’s great to be prepared and have awesome incentives to give away, these things are only going to work if you have the traffic coming to you. Don’t forget that the backbone of any great exhibit is the visual look of it. Give attention to your color scheme, backdrop, logos and other types of marketing products. They should be strategic and align with your brand, but they also need to be visually appealing.

For your next trade show event, don’t be afraid to go outside your comfort zone with a custom-made exhibit. You can showcase your best products and offerings while leaving a lasting impression on visitors.

Dec 30, 2016
talking
How Much is Too Much? Creating the Buzz Around Your Event

It’s not surprising that attendance numbers for certain events are at all-time lows. Many people report that they don’t attend their high school and college reunions because they have Facebook. Fair enough. Yet when it comes to tradeshows, attendance remains strong.

With plenty of consumer information available on the Internet, it seems logical that people would stop attending tradeshows just as they do reunions. However, tradeshows still bring in hundreds and thousands of people because they have something to offer that can’t be achieved from behind the screen. There are many exciting trade shows coming up in the New Year. As we prepare to create buzz in 2017, here are a few tips for perfectly getting the word out.

Generating the Right Amount of Buzz

Tradeshows are fun, exciting and engaging. They connect people with shared passions and interests and put them at the center of new ideas and advanced products such as wearable technology, appliances and robots. By the time attendants leave an event, they’ve been mesmerized by the show of a lifetime.

Knowing that people come to tradeshows wanting to be entertained, how can you create enough buzz without going overboard?

Let’s look at a few key ingredients.

  • Interactivity. One of the perks to attending a tradeshow is that visitors can actually touch the products. Think about how to make your products interactive. When people actually try them out, they are more likely to develop a strong liking for them.
  • Amenities. People get tired walking around a huge tradeshow. Plus, the visual and auditory stimulation can be draining. Consider offering visitors amenities such as coffee, bottled water or even some lounge chairs. Imagine the networking possibilities that could result!
  • Huge Displays. Go big or go home. Large displays are needed to capture people’s attention, so never be afraid to feature a massive display. In fact, some of the best exhibits feature multiple rooms and 3D effects that visitors can walk through to get the full effect.
  • Engagement. When visitors walk around a tradeshow event, they tend to get an overload of information. Try bringing people in with refreshing, down-to-earth fun such as a prize wheel, raffle or video game. This is especially helpful if you don’t have a major product launch or announcement.

Avoid Overdoing Your Event

Now that you know some of the ways to create buzz around your event, let’s talk about why you need a balanced approach. It is possible to overdo the attention, and you don’t want your good intentions to look desperate. You also don’t want to give visitors the impression that you’re only trying to sell them on something.

As we close out 2016, one key note to have in mind is to keep your exhibit focused. Rather than trying to demand the most attention, find your niche and how you plan to draw people in. Be prepared to speak with new customers, and have “cheat sheets” ready with key questions. Every visitor should be treated like a big customer.

The best exhibits are those that capture their audience’s attention through interactive technology, a lively game or a thoughtful amenity. Yet the key to turning visitors into customers is by being prepared with the right information and a focused approach.

Dec 13, 2016
lightbulb idea
The Top 5 Trade Shows You Need to Attend in 2017

Attending trade shows are more than an opportunity to get away from the office for a few days. These events allow you to gain knowledge of new trends, meet other vendors and retailers in your industry and stimulate creativity. Below are the types of trade shows that are worth checking out in 2017.

  1. Technology Trade Show

Just about every business can benefit from technology on some level. Even if you don’t directly work with digital technology, keeping on top of the latest trends can help your business run more efficiently. Luckily, there are plenty of technology trade shows that you can attend throughout the year. To start, check out the wildly popular International Consumer Electronics Show (CES) in Las Vegas, January 5-8.

  1. Mobile Technology Trade Show

Mobile technology is a niche of the greater technology field, and it certainly deserves attention. Again, even if your business doesn’t directly sell products related to mobile, think about how consumers interact with your brand. The world’s largest Mobile Electronics Trade Show is in Hong Kong, April 18-21. It will feature over 8,000 booths from China and Asia.

  1. Professional Development Trade Show

Professional development trade shows allow you to connect with other professionals in your industry in a face to face manner, which is rare these days. You can learn a lot about what’s working for other professionals and also build supportive relationships. Check out the PPAI Expo that is hosting a Professional Development event on January 8-9, with exhibits opening on January 10-12 in Las Vegas.

  1. Invention Trade Show

Invention trade shows are high-energy and just plain fun to attend. It’s amazing to see new inventions, and it can also help you gain new perspective on how to make a product more efficient or useful to customers. Invention trade shows also shed light on some of the up-and-coming trends that others might not be aware of. The Chicago Toy and Game Fair is a great one to attend and is usually held in November of each year.

  1. Social Media Trade Show

Social media is another branch of technology that you want to be familiar with. It’s imperative that your brand has an active presence on the major social networks. This is how you market your product and build relationships. Trade shows such as Retail’s Digital Summit focuses specifically on the retail industry. Shows are throughout the year in a number of states, so you can catch one by you. Or check out Social Media Week in New York on February 27-March 3.

If you didn’t have a full calendar in the New Year already, you certainly do now!

Ready for your next event?

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Contact our Experts
The Exhibit Company, Inc.
With innate creativity, original designs, and efficient technology, we conceive and create extraordinary displays— tradeshow booths, store environments, strategic events, and more — that bring your brand to life.
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